Details on organic promotion and AI optimization of the website www.orthospace.com.ua
Project: dentistry in Rivne
Website: https://www.orthospace.com.ua/
Niche: Dental services
Region: Rivne, Ukraine
Platforms: Wix, initial SEO, Google Ads
Client request
A new dental clinic that had just started operating needed an effective entry into the Rivne market. The main goal was to create a modern website that would inspire trust among patients and to quickly attract the first patients to keep the doctors fully booked from day one.
Solution
To accomplish these tasks, we built a functional website on the Wix platform for a fast project launch. In parallel, we carried out initial SEO optimization for local searches to support future organic traffic and launched Google Ads campaigns to generate leads already at the startup stage.
Goals
✅ Develop a fast, responsive website with a modern design to present the clinic’s services.
✅ Perform basic SEO optimization for local Rivne-related queries to lay the foundation for organic search.
✅ Set up end-to-end web analytics and integrate call tracking for accurate attribution of calls and inquiries.
✅ Create and launch Google Ads campaigns to generate immediate traffic.
✅ Continuously optimize advertising to reduce patient acquisition cost (CPA).
Більше
Completed work
🌐 Wix Website Development
- Conducted competitor analysis and designed the site structure for intuitive patient navigation.
- Implemented full responsive design for correct display on smartphones, tablets, and desktops.
- Filled pages with content: uploaded photos of the clinic and doctors, structured the list of services in line with the brand style.
- Connected the domain and completed required technical settings (favicon, robots.txt).
- Integrated analytics tools: installed Google Tag Manager (GTM) and connected Google Search Console.
- Set up integration with Binotel telephony (Call Tracking) to track call sources.
- Made final edits and optimized site performance before launch.
🔍 SEO Optimization
- Built a semantic core and refined the site structure based on target keywords.
- Provided technical recommendations during development and conducted a final audit before launch.
- Wrote and published optimized texts for all pages and selected relevant images.
- Created unique meta tags (Title, Description) for proper search appearance.
- Connected Google Analytics and Search Console and enabled indexing by search engines.
📢 Google Ads Setup & Management
- Configured web analytics (Google Analytics, GTM) and conversion tracking.
- Launched Search campaigns to attract patients actively looking for dental services.
- Created and configured a Performance Max campaign to maximize reach across Google inventory.
- Designed ad banners for use in Performance Max campaigns.
- Connected Call Tracking and a callback widget (CallBack) for accurate phone lead tracking.
- Ongoing campaign support and optimization: analyzing traffic quality, adjusting bids, and managing budgets to improve performance.
Results
Thanks to a comprehensive approach to launching a new project, we achieved:
✅ A modern, responsive website that effectively converts visitors into real patients from the first days.
✅ Basic SEO optimization and a solid foundation for further organic growth in search.
✅ An end-to-end analytics and telephony system for full control over ad campaign results.
✅ A steady flow of leads through well-configured Google advertising (Search + Performance Max).
🎁 Pleasant bonus: we successfully activated a Google promo code worth 26,000 UAH, which significantly increased the initial ad budget without additional costs for the client.
Conclusions
The launch of the Orthospace project clearly demonstrated the effectiveness of a “fast start” strategy for a new dental clinic. Combining rapid website development on Wix, basic SEO preparation, and aggressive marketing through Google Ads made it possible to bring patients to the doctors immediately after opening – without waiting for long-term SEO results. Integrating end-to-end analytics and telephony provided full control over spending and the effectiveness of each advertising channel.