SMM promotion – how to use this tool for business growth
Social networks are not just a means of communication but a multifunctional tool for online business. In social networks, people buy goods and services, and they also get a large amount of essential information there. Experts recommend not overlooking opportunities to promote and grow your business. A business page іn Facebook, Instagram, and LinkedIn has become an essential element for attracting customers and maintaining brand presence. Promotion in social networks is useful not only for online stores but also for the media, brands, corporate websites, businesses in the service sector.
Social media marketing —promotion on Facebook, Instagram, YouTube and other social networks using texts, videos, reels, stories and more. This Internet marketing tool helps to attain multiple goals:
- Boost the level of sales. This is a channel that must be used wisely – in social networks, it is easy to determine your target audience and provide them with the necessary goods and services. Users actively use the Internet platforms for buying nearly everything.
- Increase website traffic. SMM marketing is an effective tool to expand the audience, increase traffic to the main website.
- Use fresh marketing ideas. Social media makes it easy to interact with new customers. Thus, there is no need to hire SMM agencies for conducting research; it’s enough to create a survey on a social network or organize an Instagram giveaway to engage your audience effectively.
- Improve brand awareness. With the help of creative and effective content, you can not only popularize the brand, but also increase profits.
- Apply targeted advertising. SMM is a way to interact with your target audience directly.
What is SMM – a scheme of actions for promotion in social networks
- Building a comprehensive promotion strategy. First, it is necessary to conduct an audit of social networks, analysis of existing pages, and the target group. A pivotal objective is the study of competitors.
- Creating a content plan for each of the promotion channels. The plan covers the types (informational, advertising, engagement, etc.) of content — texts, stories, videos, and more. The publication schedule, stylistic and visual features of the content are also discussed.
- Conducting social networks. It includes page content, comment responses, performance tracking, etc.
- Targeted advertising. Creation and implementation of campaigns in accordance with the media plan and budget possibilities.
- Activity in the blog, cooperation with opinion leaders.
The cost of SMM promotion depends on the scope of work and the involvement of LuxSite professionals in this process. Developing a marketing strategy on social networks is a critical element of promoting a business on the Internet, and it is a mistake to think that an ordinary manager can handle it.
Більше
Tariffs
Start
Facebook + Instagram + Targeting (without a site)
from 19 000 UAH
- Creation and publishment of 10–15 posts/month
- Creating and posting 30 Stories
- Page moderation
- 1 promotion action/month
- 1 interaction with KOL (opinion leader)
- Promo pages, publications, advertising in messages in Direct and Messenger
- Monthly reporting
Optimal
Facebook + Instagram + Targeting (with the site)
from 27 500 UAH
- Creation and publishment of 10–15 posts/month
- Creating and posting 60 Stories
- Page moderation
- 2 promotion actions/month
- 2 interactions with KOL (opinion leader)
- Promo pages, publications, advertising in messages in Direct and Messenger
- Development of design banners up to 3/month.
- Advertising with the goal of “Traffic” and “Conversion” on the site
- Commercial ads on Facebook and Instagram
- Monthly reporting
Our advantages are:
100% quality assurance and satisfaction guarantee
Consistent professionalism. Over 1000 successfully implemented projects since 2010.
Accuracy and transparency
Strict compliance with deadlines and scope of work within the project with detailed reporting.
Well-coordinated team of specialists
The team consists of 30+ experts in all digital specializations with 3+ years of experience. In total, we have been in the profession for over 200 years.
International experience in different niches
The company cooperates with businesses in 20+ different niches from the USA, Canada, Australia, Ukraine.
Client reviews
Taras Chervak
Founder of the translation agency “Legalab”
We have been cooperating for almost a year now. We are satisfied. The company works conscientiously and responsibly. They listen carefully and thoroughly to requests and needs, provide professional advice. Special thanks to Olga for her super client-oriented approach: she is in touch almost 24/7/365, prompt, worries about the project as much as we do, and sometimes more. 🙏 Respect! Way to go! 😎👌
Konstantin Gushcha
Owner of the company “Dumok”
I am satisfied with the result of cooperation with LuxSite. They promote my online store, which is already 13 years old. After an unsuccessful transition to the .ua domain and changing the CMS with other contractors, we managed to triple the growth of organic traffic and stabilize the indicators after a year of active work with their SEO team. The LuxSite team has shown deep knowledge of digital marketing and SEO. I can recommend their services to anyone looking for a reliable partner in digital marketing.
Viktor Danko
Owner of the company “Rider Rent”
We work with Lux Site on two projects. The main business (14 years old) and a new project. As they say – put on and forgot. There is no need to set tasks, because a team of real pros is working on the projects, who know better what to do and when to do it. There are no unsolvable issues, they always dig deep. Reporting is always on time. It is detailed and clear.
The manager’s attitude is as if it were his own project. Responsibly and with a soul.
Daria Budnyk
Brand Marketing Manager “Bump To Mom”
LuxSite project management was highly efficient, consistently delivering items on time and maintaining a high level of responsiveness to our needs. The team demonstrated a keen attention to detail, ensuring that all aspects of the project were executed seamlessly.
Communication was proactive, and they were quick to address any concerns or modifications required, fostering a smooth and collaborative workflow throughout the project. Overall, their PM’s commitment to timeliness and responsiveness played a crucial role in the success of the project.
Sergey Neshchenko
CEO Lux Okna
I was not satisfied with the cooperation with a large number of companies. I wanted to get a full range of services in one place. From creating a site to bringing it to the TOP-3 in Kyiv. We didn’t have time to experiment. The guys gave a guarantee that we would be in the TOP and fulfilled it. We have been in the TOP of Google for 10 years. I recommend Luxsite!
Natalia Vlasenko
Founder of the company “Zoodom Begemot”
At some point, we realized that we had stopped in development and began to stagnate. And attempts to move from it were futile. Advertising did not work, although it was quite diverse. LuxSite’s honesty bribed me a lot. They do what they say. In six months, we have almost doubled our profits.
Alexander Kleizinger
CEO, Illicium
We partnered with LuxSite to comprehensively uplift Illicium’s SEO and digital marketing strategies. Their expertise spans from enhancing our website’s SEO framework to optimizing backlinks and providing strategic digital marketing guidance. The noticeable surge in our organic traffic and a robust backlink profile stand as a testament to their efficacy.
LuxSite showcased commendable project management skills throughout our collaboration. They consistently met deadlines, delivering items punctually. Their approach was proactive, with a keen emphasis on understanding and addressing our needs.
Their response time was prompt, and they exhibited a genuine willingness to adapt and offer solutions to any challenges that arose, ensuring our requirements were always at the forefront of their strategy.
Igor Shaverskyi
CEO “Waveup”
LuxSite provided comprehensive SEO services to enhance our website’s visibility, search engine rankings, and organic search traffic.
As a result of LuxSite’s SEO strategy, our website experienced a significant improvement in its Google search ranking. Several pages started appearing on the first page of search results. Optimization efforts contributed to a substantial increase in organic web traffic.
LuxSite demonstrated excellent project management skills by delivering high-quality work on time and within budget. Their quick and efficient communication ensured an effective collaboration process, allowing us to stay updated on the progress of the project and address any queries or concerns promptly.
One of the most impressive and unique aspects of LuxSite is their ability to combine technical expertise with exceptional customer service.
Our clients
We have helped over 450 clients
What tasks does SMM perform?
Growing target audience and increasing brand awareness
You will get new subscribers to the brand page. We will build a content strategy to increase potential customers’ awareness of your company and products.
Extra sales channel
Your page on the social network will boost sales. To promote sales, we will create the necessary content and bring customers to the site with the help of stimulative posts and advertising campaigns.
Channel for traffic to the site
Your website traffic will be drastically increased.
To increase traffic to your brand’s website, we will build advertising campaigns and promotions, place links to the website in publications.
Quality customer feedback
Get increased brand reputation and loyalty from the target audience. We will quickly respond to all questions, comments and feedback from your existing and potential customers.
What is our approach
A team of proficient specialists is ready to perform tasks of any complexity.
1
We create a team for the project implementation
A range of highly qualified specialists will work with your project: a project manager, a department head, an SMM specialist, a traffic manager, a copywriter, a designer, a photographer, working chats will be created.
2
Development of a comprehensive strategy
We study your target audience and competitors, determine promotion goals, analyze the existing set of tools, provide technical specifications for internal changes on the site, create pages and advertising accounts, install additional analytics systems. We draw up content and media plans based on KPIs.
3
Content creation and advertising
Based on the goals, photo, video, and text content is created. It includes photographing sessions, video production, professional copywriting, and design. Promotion actions, contests, polls, and advertising provided by opinion leaders are implemented. According to the media plan, targeting and an advertising account are set up, banners are developed.
4
Analysis of results and reporting
Pages conducting and advertising campaigns are carried out daily, as well as performance monitoring. Optimization of work to obtain the set KPIs is the most imperative task for the project team. Our monthly detailed report will help you quickly and easily analyze project efficiency.
Portfolio
All cases
Extra services
In addition to the main service packages, you can order the promotion of additional channels to increase traffic and brand awareness.
Developing and advertising in TikTok
Shooting, editing, and publishing 4-8 videos per month, launching advertising campaigns to increase views, the number of subscribers, and traffic to the site.
from 20 000 UAHDeveloping and advertising in LinkedIn
Designing pages, creating and publishing content up to 10 publications per month, launching advertising campaigns to promote posts and vacancies.
from 15 000 UAHDeveloping and advertising in YouTube
Publication, optimization of client videos (10–15 videos per month). Channel design (identity, covers, playlists). Launching Google Ads on YouTube.
from 10 000 UAHTargeting only
Setting up and conducting advertising campaigns on Facebook, Instagram, TikTok, LinkedIn, Pinterest according to the client’s tasks (page promotion, sales on social networks, traffic to the site, sales on the site, lead generation, commercial advertising)
from 11 000 UAHIdentity only
Development of 9-12 templates for publications, avatars, Facebook covers, and Instagram Highlights.
from 15 000 UAHConsultations
1-hour consultation from a leading specialist in the SMM department or a traffic manager
1000 UAH/hourGet an accurate plan of your SMM promotion with a detailed cost calculation in just 1 day.
Submit your applicationWe provide services on such social networks
FAQ
What is SMM promotion?
Promotion in social networks provides an opportunity to increase sales of your products, grow brand awareness and customer loyalty. With the help of such a digital marketing tool, you can capably build communication with the target audience, improve the company’s reputation, and also get an increase in traffic to your website.
How much does SMM promotion cost?
We can offer already designed service packages or develop a tailor-made project according to your needs. Promotion of your company on Facebook, TikTok, Instagram, YouTube, LinkedIn, and other platforms will cost from 10,000 UAH per month.
To determine the precise budget for promotion, we will analyze:
- social networks suitable for your brand;
- publication frequency;
- desired type of content;
- the need to communicate in the comments on behalf of the brand;
- use of targeted advertising;
- the need to work with opinion leaders and other factors.
How does SMM promotion work?
Analyzing your products, industry, competitors, target audience, we will build a strategy for promoting your company. We will generate a content plan for publications with the recommended posting frequency, headings and hashtags, post topics, and content types that will be most effective when working with your target audience.
With the help of various types of publications and advertising campaigns (posts, promotions, expert articles, instructions, infographics, videos), your site traffic increases due to the users who enter your website from social networks, and sales of promoted products also increase. Publication of useful, relevant, and industry information and interaction with user comments make it possible to build brand reputation and increase customer loyalty.
Is it worth using paid methods of SMM promotion – targeting?
This method impresses with its effectiveness, as it makes it possible to convey information about the brand, product, and service as targeted as possible. Your ad will be seen only by users who match the selected parameters (geolocation, gender, age, interests). It is imperative to use a range of advertising objectives for promotion in social media. It requires a strategy and media plan developed by professionals.
What is more important – the number of subscribers, reach, engagement?
With proper SMM promotion, you should not strive for numbers, you need to analyze the effectiveness of the campaign. As for subscribers, their “quality” is more valuable than quantity. Sales can also be high even if the page has a relatively small number of subscribers. A more significant indicator is audience reach, as well as engagement. The last parameter grows thanks to views, likes, and comments. It shows the importance of high-quality and unique content.
Have questions?
Please leave your contact, a link to the site, and a brief description of the set tasks. Our manager will contact you to draw up a detailed commercial offer.
You can find us in countries
Australia
Sydney
8/33-35 Rowe Street, Woollahra NSW 2025
office@luxsite.agency
+1 (300) 03-03-48
Ukraine
Kyiv
st. Vadym Hetman 4
from 9:00 to 18:00
office@luxsite.agency
+38 (093) 500-22-11