Number 1 in Google search right after launch

The team interaction process 

Our team developed a website that was technically optimized for search engines. We collected the semantic core and based on it created the correct directory structure, distributed different regional queries to three different sites that worked through the same product database. This allowed us to maximize the coverage of regional queries and give the main site trust.

Having immediately discussed all the details with the customers, we established the following points:

We reflected the needs of the business in terms of key performance indicators (KPIs) that will help track performance (based on website traffic and a list of top HF queries).

• Identify business goals that can be achieved through organic promotion and contextual advertising.
• Meetings every month to discuss the items from the plan that have been completed and what tasks we set for the next one.
• To resolve all issues quickly, we created a chat in the messenger to stay in touch and resolve issues quickly. For tasks that require more specific approvals and verification, we use email.
• If necessary, corrections to materials or other urgent tasks are agreed upon on the same day.
• Discussion and verification of technical corrections on the test domain before release on the main website.

Stage 1

The process of website promotion

The client came to us with a new website, there was practically no traffic, and the link mass was also absent. We started all the work on building a link profile from scratch.

Internal site optimization

We analyzed the client’s needs and tried to take into account three main factors when developing the strategy: information content, convenience, and high-quality links. First, we had to optimize the site internally: write and post content, make linking and write metadata. Then we followed the plan described below.

Our main efforts in the area of internal site optimization included:  

• A robust audit (with permissions) and checking the proper tuning of:

1. Sitemaps, redirect;
2. Meta tags, headers;
3. Micro-markup;
4. Download speed checks;
5. 4xx and 5xx error code checks;
6. Site content analysis, namely uniqueness, duplication, spam, and text size;
7. Site’s main mirror;
8. Monitoring page speed metrics (site loading time, server response time, etc.);
9. h1, h2, and h3 header monitoring and correcting if necessary;
10. Metric monitoring for site visits;
11. Duplicate Title and Description metadata check and critical error elimination;
12. Server response code 200 check for site’s main sections.

• Defining terms of reference for programmers following the results of the complete SEO site audit;
• Monitoring of all technical edits by programmers;
• Adding a sitemap to the dashboard for webmasters;
• Building a semantic core that best represents the website;
• Utilizing clustering and balanced keyword distribution across site pages;
• Checking keyword agreement, getting into the TOP 10, generating a month-end report. Queries are selected from the compiled semantic core;
• Formation of new meta tags (title, descriptions) based on the established semantic core. They are created right away for approved website categories and their agreement;
• Working with meta tags and writing and correcting tags for site’s main pages;
• Resolving duplicate headers and meta tags;
• Detailed file verification for robots.txt and tuning when needed;
• Setting technical specifications for proper implementation of hreflang tag for different versions of the site;
• Checking canonical tags and drafting technical specifications for their implementation, if necessary;
• Scanning site pages, determining weight, and comparing them with traffic and promotion priority. Based on the results — developing a plan for linking site pages;
• Organization of project manager’s work. Coordination (communicating with client monthly, coordinating workflow, proofreading and approving additional agreements, invoicing);
• Defining terms of reference for landing page and/or blog section text;
• Monthly report.

Stage 2

From the second month we connected the following work activities:

We’ve analyzed client’s needs and have listened to the wishes in the next months of work. The plan for the next month has been drawn up:

1. Analyzing site content (uniqueness, duplication, spam, and text size);
2. Site’s main mirror;
3. Monitoring page speed metrics (site loading time, server response time, etc.);
4. h1, h2, and h3 header monitoring and correcting if necessary;
5. Metric monitoring for site visits;
6. Identification and closure of leaking and hidden links;
7. Checking site for duplicate Title and Description metadata and eliminating critical errors; 
8. Server response code 200 check for site’s main sections;
9. Monitoring for the appearance of affiliates and, if detected, providing instructions and support for their closure (+ assistance);
10. Monitoring previously optimized pages and, if necessary, updating them to better meet relevant search result conditions.  For example, say the relevance of some key queries has changed because of a behavioral factor. In this instance, we change phrases, edit SEO texts, and tune the optimization;
11. Analyzing site semantic core and adjusting it if necessary;
12. When errors are detected, either terms of reference are compiled for programmers or a proposal drafted for overcoming the highlighted difficulties;
13. Optimizing the site’s main landing pages;
14. Validating main site pages through the W3C service;
15. Internal site re-linking;
16. Working with site meta tags and writing or generating Descriptions for pages with blank descriptions;
17. Working with micro-markup, defining technical specifications for addressing errors;
18. Working with incoming domains, including the rejection of “toxic” ones with a disallow tool;
19. Monitoring site positions and promotion dynamics;
20. Defining terms of reference for landing page and/or blog section text.

The technical optimization was done correctly, and the site quickly began to be indexed, traffic started to flow and visibility in the Google search engine increased.

External website optimization

After that, our team started working on the link profile of the site and improving it. The first stage was an audit of competitors. We selected the most successful ones, analyzed their websites, content, and link mass.

The second stage is the creation of your own link algorithm to promote your online store.

The work on the link profile was carried out through outreach (placed on trusted sites with good traffic and visibility in search engines) and link crowd (ready-made posting, forums, directories). This allowed us to significantly increase the quantitative and qualitative link profile of the site.

This strategy proved to be successful, and over the years of cooperation, the site has shown steady growth in traffic.

The main works performed for the external website optimization:

• Client’s market has been analyzed;
• A full audit of competitors and their links has been performed;
• Based on quality links, a promotion strategy has been built;
• Sites for work have been selected;
• Placing links to break down the reference profile (catalogues, forums);
• The store has been promoted using SEO articles;
• Ordering and placing a press release if necessary.

Additional work on internal and external optimization: 

In addition to the general plan and strategy, we have done additional work to improve search results and increase behavioral factors on the site, namely:

• The menu structure of competitors (in the website header and footer) has been analyzed;
• The existing menu and navigation on the client’s website have been improved (by adding headings, Table of Content);
• Competitors’ priority pages (meta tags, micro-markup, content) have been analyzed;
• The client’s content plan has been supplemented with thematic articles, which are interesting for users;
• snippet CTR has been analyzed and low-performing snippets have been improved.

Results of work with SEO:

The project was developed from scratch, so there was no organic traffic from the beginning. On the best days of the season, it amounted to more than 800 users per day.

The visibility of search queries was significantly influenced by filling the site with unique content, which, in turn, increased the domain ranking and increased the site’s citations several times.

Organic search is the main source of traffic to the site. The main organic traffic is generated by queries in the top 1-3, with 1427 keywords being searched for.

Data from Ahrefs.

Dynamics of growth of the reference mass to the site:

During our cooperation, organic traffic to the site and the number of keywords in organic search have grown significantly.

Dynamics of growth of keywords in organic search (significant growth of keywords in the period from 2018 to 2020):

Site visibility has grown tremendously since 2018:

Distribution of keywords by positions in organic search (2590 words in top 1, 5850 words in top 2, 5700 words in top 5, and 13980 words in top 10):

Organic traffic growth dynamics, we have managed to significantly increase the organic traffic and it continues to grow:

Comparison of organic traffic for the whole 2021 with the start of promotion (2017):

The promotion showed that we managed to significantly increase organic traffic to the site: the number of users increased by 1340.04% in 2021 compared to 2017. We created such functionality, content, and website design that was better than on competitors’ websites.

We adapted and implemented everything that was useful for the client’s site, and this process continued throughout the work and is now ongoing on a regular basis. The site is being improved as much as possible.

Content plays an important role. We selected topics that generate traffic. We especially worked on a comfortable text structure. The text included headings, subheadings, was divided into easy-to-read paragraphs, the articles had high-quality images, previews of materials that drop out during linking. Also, the articles were linked in such a way that the user would stay on the site as long as possible.

In addition,

• we worked on simplifying online ordering (which resulted in an increase in purchase conversion),
• added social media buttons (which encourage users to share content), feedback forms, and newsletter subscriptions,
• implemented everything that helps users provide feedback (discussion, commenting, personal account, a quick form for contacting the operator on the site). Search engines prioritize such websites in the search results.

To ensure that the site shows smooth organic growth, we plan to continue working on monitoring new interesting topics, writing unique content, and increasing link mass. The thematic niche is interesting to the audience, which gives prospects for a steady increase in traffic to the site, which will eventually be converted into new customers.

If you already know what kind of online business you want to open, plan to create an online store, and don’t know where to start, contact us! We will analyze the potential market, competitors, and help you launch your project from scratch to the start of sales!