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Leave a requestWhat is contextual advertising and how it works for business
Contextual advertising is one of the most effective types of promotion of goods and services not only in search networks, but also on YouTube and partner sites. The advantage of such advertising for business is targeted appeal to those users who are interested in your product. But many online store owners may complain that the budgets spent on such advertising are not justified, there is no growth in traffic and sales. It’s simple: if you want to order contextual advertising, contact only professionals who can confirm their qualifications with a large volume of successful campaigns. Otherwise, the budget will really be wasted, and there will be no result.
What you get by cooperating in this area with LuxSite:
- Within a moderate budget and in a short time, you will attract a significant number of new users to the site who are interested in a specific action — a purchase.
- Chance to quickly reach the top of search engine results.
- Campaign quick start — ads start showing after they are created (updated), the user still has some time for moderation. This is an effective tool for launching and promoting sites from scratch or projects in a broken state.
- The ability to evaluate the effectiveness of the campaign and, if necessary, quickly change the settings to achieve even better results.
- Understanding what the budget is spent on, how contextual advertising works in Kyiv and other cities of Ukraine.
- The ability to use this tool even in the absence of a site.
Google Contextual Advertising — types and оpportunities
- Contextual search advertising. Such ads are right on target, as they are shown in response to a user’s search query.
- Banner advertising (contextual media type of advertising). The advantage is in scale, since banners with a brand and a product offer are displayed on a huge number of sites. This makes it an effective display advertising service with various targeting options to “catch” your audience.
- Remarketing is a type of contextual advertising that makes it possible to attract a user who has already visited the site.
- YouTube ads are video ads that are customized by topic, audience interests, placements, demographics, and keywords, making them an effective video marketing service on the world’s most popular video hosting site.
- Advertising in mobile applications through iOS and Android. Advertisements are displayed on mobile devices where applications are installed, appear in search results, and are shown on social networks when visited from a mobile gadget, promoting mobile apps.
- Google shopping. Google Shopping Product Ads is a service created to search for products in online stores and compare price offers.
Contextual advertising with LuxSite: strategy
If you decided to order contextual advertising, keep in mind that for its successful implementation it is necessary to act strategically, according to the plan:
- Promotion analysis of competitors. This is important as their activities can directly impact the performance of PPC campaigns.
- Developing advertising strategy with the client. Discussion and approval of the financial component — the budget, as well as the timing of the campaign and expected results.
- Creation and launch of a campaign.
- Campaign control, performance evaluation, if necessary, adjustments.
If your enquery is “contextual advertising Kyiv price”, then you will find the best deals in LuxSite. There is a loyalty system for new customers, all new customers have the opportunity to use bonuses (UAH 10,000 to an advertising account). Packages of services are available, according to which contextual advertising will be used for projects of various sizes, types and complexity.
Why you should order contextual advertising in LuxSite
Our team has experience in the effective use of all available tools, thanks to which contextual advertising will provide the following benefits:
- Get to the top of Google search results quickly.
- Attracting the target audience interested in goods and services.
- Low CPA (Cost Per Action, the cost of the target action), CPL (Cost Per Lead, that is, the user’s contact details that can later be used for commercial purposes) and CPO (Cost Per Order, the cost of a placed order).
- A high Click Through Rate (CTR) is the click through rate of an ad or banner, as well as CR is a conversion rate.
- Campaign transparency — the client gets access to statistics and information about the costs of the advertising budget.
- Using international experience, because LuxSite implements projects not only in Ukraine, but also in the USA, Canada, Poland, Australia.
- Working with a Google Certified Partner.
Більше
Tariffs
Minimum
300$
- for small businesses, mainly service industries
- task: generate leads from the site
- ad types: search advertising standard remarketing
Media
400$
- for small, medium, and large businesses in the service sector and E-commerce
- task: to increase brand awareness and recognition; draw attention to the product
- ad types: media advertising in the GDN video advertising
Optimal
600$
- for small and medium businesses, services and E-commerce
- task: lead generation and/or online sales
- ad types: search advertising Google Display Network (GDN) remarketing (standard and/or dynamic) product advertising
E-commerce
750$
- for medium and large businesses, E-commerce
- tasks: we work at all stages of the sales funnel, from brand awareness to repeat orders
- ad types: search advertising Google Display Network (GDN) product advertising standard and dynamic remarketing video advertising discovery max performance local advertising app advertising e-commerce module setup
Our advantages
100% work quality guarantee
Consistent professionalism. Over 1000 successfully implemented projects since 2010.
Accuracy and transparency
Strict compliance with deadlines and scope of work within the project with detailed reporting.
Own team of specialists
The team consists of 30+ experts in all digital specializations with 3+ years of experience. In total, we have been in the profession for over 200 years.
International experience in different niches
The company cooperates with businesses in 20+ different niches from the USA, Canada, Australia, Ukraine.
Client reviews
Taras Chervak
Founder of the translation agency “Legalab”
We have been cooperating for almost a year now. We are satisfied. The company works conscientiously and responsibly. They listen carefully and thoroughly to requests and needs, provide professional advice. Special thanks to Olga for her super client-oriented approach: she is in touch almost 24/7/365, prompt, worries about the project as much as we do, and sometimes more. 🙏 Respect! Way to go! 😎👌
Konstantin Gushcha
Owner of the company “Dumok”
I am satisfied with the result of cooperation with LuxSite. They promote my online store, which is already 13 years old. After an unsuccessful transition to the .ua domain and changing the CMS with other contractors, we managed to triple the growth of organic traffic and stabilize the indicators after a year of active work with their SEO team. The LuxSite team has shown deep knowledge of digital marketing and SEO. I can recommend their services to anyone looking for a reliable partner in digital marketing.
Viktor Danko
Owner of the company “Rider Rent”
We work with Lux Site on two projects. The main business (14 years old) and a new project. As they say – put on and forgot. There is no need to set tasks, because a team of real pros is working on the projects, who know better what to do and when to do it. There are no unsolvable issues, they always dig deep. Reporting is always on time. It is detailed and clear.
The manager’s attitude is as if it were his own project. Responsibly and with a soul.
Daria Budnyk
Brand Marketing Manager “Bump To Mom”
LuxSite project management was highly efficient, consistently delivering items on time and maintaining a high level of responsiveness to our needs. The team demonstrated a keen attention to detail, ensuring that all aspects of the project were executed seamlessly.
Communication was proactive, and they were quick to address any concerns or modifications required, fostering a smooth and collaborative workflow throughout the project. Overall, their PM’s commitment to timeliness and responsiveness played a crucial role in the success of the project.
Sergey Neshchenko
CEO Lux Okna
I was not satisfied with the cooperation with a large number of companies. I wanted to get a full range of services in one place. From creating a site to bringing it to the TOP-3 in Kyiv. We didn’t have time to experiment. The guys gave a guarantee that we would be in the TOP and fulfilled it. We have been in the TOP of Google for 10 years. I recommend Luxsite!
Natalia Vlasenko
Founder of the company “Zoodom Begemot”
At some point, we realized that we had stopped in development and began to stagnate. And attempts to move from it were futile. Advertising did not work, although it was quite diverse. LuxSite’s honesty bribed me a lot. They do what they say. In six months, we have almost doubled our profits.
Alexander Kleizinger
CEO, Illicium
We partnered with LuxSite to comprehensively uplift Illicium’s SEO and digital marketing strategies. Their expertise spans from enhancing our website’s SEO framework to optimizing backlinks and providing strategic digital marketing guidance. The noticeable surge in our organic traffic and a robust backlink profile stand as a testament to their efficacy.
LuxSite showcased commendable project management skills throughout our collaboration. They consistently met deadlines, delivering items punctually. Their approach was proactive, with a keen emphasis on understanding and addressing our needs.
Their response time was prompt, and they exhibited a genuine willingness to adapt and offer solutions to any challenges that arose, ensuring our requirements were always at the forefront of their strategy.
Igor Shaverskyi
CEO “Waveup”
LuxSite provided comprehensive SEO services to enhance our website’s visibility, search engine rankings, and organic search traffic.
As a result of LuxSite’s SEO strategy, our website experienced a significant improvement in its Google search ranking. Several pages started appearing on the first page of search results. Optimization efforts contributed to a substantial increase in organic web traffic.
LuxSite demonstrated excellent project management skills by delivering high-quality work on time and within budget. Their quick and efficient communication ensured an effective collaboration process, allowing us to stay updated on the progress of the project and address any queries or concerns promptly.
One of the most impressive and unique aspects of LuxSite is their ability to combine technical expertise with exceptional customer service.
Our clients
We have helped over 450 clients
What tasks does PPC solve
Sale of goods
Quickly increases the number of sales by attracting targeted customers to the advertised products. It is the best tool for marketplaces and online stores.
Sale of services
Assists in finding customers in the right region. PPC is a powerful solution for service companies. Promotion of services and search for potential customers will ensure clear geotargeting settings.
Advertising for raising the image
Increases brand awareness and popularity. The tool is effective for maintaining a positive image of the company and increasing customer loyalty of any type of business.
Customer returns
Increases the productivity of advertising campaigns. The return of customers who have not made an order after going to the site is achieved through remarketing and retargeting.
Get a detailed customer acquisition plan for your business in just 1 day.
Leave a requestOur approach
Accurate targeting settings and constant monitoring of performance will quickly provide you with a flow of client orders.
1
Filling out the brief
Briefly describe the desired goals and objectives of your project. This will help our team find the most optimal tools for you.
2
Strategy Development
Based on your goals, we will draw up a step-by-step strategy for promoting and developing your project.
You will receive a detailed estimate of advertising campaigns.
3
Preparing for the ad launch
Our team will set up detailed analytics, design and approve with you graphic and text materials for advertising campaigns.
4
The launch stage
We will launch all agreed advertising campaigns, according to the developed and approved plan.
5
Analysis
The project team will constantly monitor and analyze the results of your campaigns and will quickly make adjustments if necessary.
6
Analysis of current objectives
Once a week, we will analyze the effectiveness of campaigns over the past period and determine the current tasks for the next week.
7
Project development
We regularly optimize running advertising campaigns and make recommendations for scaling them to ensure continuous development and achievement of the desired results.
List of services
Luxsite implements for you all types of campaigns of any complexity in the Google Ads advertising system.
Search advertising
Attracts conversion traffic to your website, provides an influx of a “warm” target audience that has already shaped a demand for your product.
Commercial advertising
Ads that are displayed to the user in search results and contain photos of products with a description of key features. This type of advertising demonstrates excellent efficiency for e-commerce projects.
Banner advertising
A tool that provides high reach and allows you to display banners with your product or offer on various platforms. A great way to boost brand awareness.
Video advertising
Showcasing your videos on video hosting platforms, such as YouTube. At a relatively low cost, it gives excellent results and helps to increase product awareness.
Remarketing
Show ads to users who have already interacted with your ad or visited the site, but did not complete the targeted action. It makes it possible to return the target audience to the website or stimulate repeat orders.
App advertising
Increases the number of app installs, targeted actions or registrations in the app.
We guarantee
Leave a request
Launching and the first result in 24 hours
TOP-4 in Google search results
Target audience only!
Payment for the result
Transparent and understandable analytics
Portfolio
All cases
FAQ:
What is contextual advertising?
Contextual advertising is the display of textual ads, product offers, video ads, and banner ads in search engines, social networks, video hosting services, mobile applications, and various web resources. Ads are shown to users based on their search queries, interests, and other settings of targeting.
How much does contextual advertising cost?
The accurate budget for contextual advertising depends on:
- the selected key queries;
- competitiveness of such queries;
- the chosen rate for clicking on your site;
- the location of the advertisement;
- time of advertising displaying;
- targeting features.
How does contextual advertising work?
Ads are displayed to users based on the settings they choose: specific keywords and set bid per click. Contextual advertising works as an auction between campaigns that are launched with the same queries. The number of users your ad will be shown to will be affected by your bid for site clicks, as well as the quality of the web page to which the developed campaign leads.
How much will contextual advertising of the site cost — what determines the price?
There are several factors that affect the overall cost of campaigns. This is the topic (niche) and the level of competition in it. Geographic Targeting — Advertising in major cities will always be more expensive as the number of ad slots is limited. The use of commercial keywords — “order”, “buy”, etc. Also affects the time of the ad, and other factors.
Which companies can effectively use contextual advertising?
Google contextual advertising can be customized for any type of business, for any advertising purposes: brand awareness, product familiarity, lead generation, product sales. There is also a test period from 1 to 3 months, showing whether this advertisement is suitable for promoting goods or services, what type of advertising settings satisfies the request of a particular business.
Application form
Please leave your contact, a link to the site, and a brief description of the set tasks. Our manager will contact you to draw up a detailed commercial offer.
You can find us in countries
Australia
Sydney
8/33-35 Rowe Street, Woollahra NSW 2025
office@luxsite.agency
+1 (300) 03-03-48
Ukraine
Kyiv
st. Vadym Hetman 4
from 9:00 to 18:00
office@luxsite.agency
+38 (093) 500-22-11