Ukrnames: SEO for web hosting company

The team interaction process

Before starting work with the client’s team, we had a discussion of communication processes, after which we came to 3 main principles:

• Regular calls at convenient times for our client and a discussion of which tasks have been     completed, what we encountered along the way for the upcoming week; 
• A specially created chat in the messenger where quick questions can be addressed as soon as they come in;
• Prompt correction of published materials and a detailed description of how we work with them and a plan for the future.   

Stage 1

The process of website promotion

When we began working with our client, the client had an old, trusted portal, pages were not optimized to necessary key queries, the texts were missing, and a huge number of low-quality links pulled website down.

Our main efforts in the area of internal site optimization included:

As part of internal SEO, based on competitors in this niche and search engine analytics, we collected and clustered semantics. Based on this data, we recommended website’s structure changing and optimizing the content on site’s landing pages. Compiled a task for copywriters to create new content. The link audit allowed to get rid of spam links that prevented the site from ranking for certain keywords due to the fact that competitors used them as anchors. This scope of actions have helped us to reduce the spam rate of the site.

A more detailed description of the work carried out to promote the site.

Our main efforts in the area of internal site optimization included:

• A robust audit (with permissions) and checking the proper tuning of:
  
  1. Sitemaps, redirect;
  2. Meta tags, headers;
  3. Micro-markup;
  4. Download speed checks;
  5. 4xx and 5xx error code checks;
  6. Site content analysis, namely uniqueness, duplication, spam, and text size;
  7. Site’s main mirror;
  8. Monitoring page speed metrics (site loading time, server response time, etc.);
  9. h1, h2, and h3 header monitoring and correcting if necessary;
  10.  Metric monitoring for site visits;
  11.  Duplicate Title and Description metadata check and critical error elimination;
  12.  Server response code 200 check for site’s main sections.
      
      • Defining terms of reference for programmers following the results of the complete site audit;
      • Monitoring of all technical edits by programmers;
      • Adding a sitemap to the dashboard for webmasters;
      • Building a semantic core that best represents the website;
      • Utilizing clustering and balanced keyword distribution across site pages;
      • Checking keyword agreement, getting into the TOP 10, generating a month-end report. Queries are selected from the compiled semantic core;
      • Formation of new meta tags (title, descriptions) based on the established semantic core. They are created right away for approved website categories and their agreement;
      • Working with meta tags and writing and correcting tags for site’s main pages;
      • Goods were distributed according to the appropriate categories, after which the traffic began to be distributed across  the site, the relevance of the pages improved significantly, which allowed the positions to grow rapidly;
      • Resolving duplicate headers and meta tags;
      • Detailed file verification for robots.txt and tuning when needed;
      • Setting technical specifications for proper implementation of hreflang tag for different versions of the site;
      • Checking canonical tags and drafting technical specifications for their implementation, if necessary;
      • Scanning site pages, determining weight, and comparing them with traffic and promotion priority. Based on the results — developing a plan for linking site pages;
      • Organization of project manager’s work — Coordination (communicating with client monthly, coordinating workflow, proofreading and approving additional agreements, invoicing);
      • Defining terms of reference for landing page and/or blog section text;
      • Monthly report.

Stage 2

From the second month we connect the following work activities:

A basic analysis of competitors in the first month made it possible to find advantages that were not previously on the site and implement them. This significantly affected other quality indicators. The technical audit helped to identify errors that we later corrected pointwise: eliminated duplicate pages and meta tags, due to which the site could not be ranked correctly, made sure that the resource was displayed correctly on mobile devices. Based on all this data, we started monitoring the site:

1. Analyzing site content (uniqueness, duplication, spam, and text size);
2. Ensuring proper configuration of the site’s main mirror;
3. Monitoring page speed metrics (site load time, server response time, etc.);
4. h1, h2, and h3 header monitoring and correcting if necessary;
5. Metric monitoring for site visits;
6. Identification and closure of leaking and hidden links;
7. Checking site for duplicate title and description metadata and eliminating critical errors;
8. Checking site’s main sections for server response code 200;
9. Monitoring for the appearance of affiliates and, if detected, providing instructions and support for their closure;
10. Monitoring previously optimized pages and, if necessary, updating them to better meet relevant search result conditions. For example, say the relevance of some key queries has changed because of a behavioral factor. In this instance, we change phrases, edit SEO texts, and tune the optimization;
11. Analyzing site semantic core and adjusting it if necessary;
12. When errors are detected, either terms of reference are compiled for programmers or a proposal drafted for overcoming the highlighted difficulties;
13. Optimizing the site’s main landing pages;
14. Validating site through the W3C service.
    
    • Internal site linking;
    • Working with meta tags and writing or generating descriptions for pages with blank descriptions;
    • Working with micro-markup;
    • Defining technical specifications for addressing errors;
    • Working with incoming domains, including the rejection of “toxic” ones with a disallow tool;
    • Monitoring site positions and promotion dynamics;
    • Defining technical specifications for landing page texts writing and/or blog section text.

The technical optimization was carried out correctly and the site quickly began to be indexed, traffic began to flow and visibility in the Google search engine increased.

External website optimization

The next step was the external optimization of the site. First of all, we started cleaning the link profile, rejected a large number of low-quality links, started building up the rejected quality links in place, unloaded the links of top competitors, repeating these links in our profile.

The second stage was an analysis of the features of competing sites, which made it possible to understand why users choose these resources, what exactly attracts them and makes them stay there. Next we compiled a link algorithm, after which we had to choose a path-article promotion, although at that time rental links were still massively used.

We chose specialized platforms to post content where our target audience was present. It was high-quality resources that showed a large increase in targeted traffic. A successful strategy, which while the whole cooperation showed its constant improvement.

The main works performed for the external website optimization:

• Client’s market has been analyzed;
• A full audit of competitors and their links has been performed;
• Based on quality links, a promotion strategy has been built;
• Platform for work has been selected;
• Placing links to break down the reference profile (catalogues, forums);
• Placing SEO articles on external blogs and other websites;
• Ordering and placing a press release if necessary.

Results of SEO work:

The client had an old, trusted portal, the pages of which were not optimized for requested key queries, the texts were missing, and a huge number of low-quality links pulled the site down. 

The results of our cooperation are obvious – The site is gradually rising for important key queries. After updating the site, when an adapted version of the site was added, we see an active growth in positions and traffic.

Visitors’ dynamics by months analytics since the beginning of work in relation to the previous period:

Search Console’ Indicators of the project:

Some positions of the project:

Note:

The promotion plan strategy showed positive results and the fact that we managed to achieve very significant results in this niche with a low budget. The fact is that consistency is essential for promotion.

We have adapted and implemented all that was useful for the client’s website; moreover, this process lasted throughout the works and has continued on an ongoing basis. The website has been improving as much as possible.

In order for the site to show smooth organic growth, throughout our cooperation, we continued to work on monitoring new interesting topics, wrote unique content, and also worked on increasing the link mass. 

The thematic niche is interesting to the audience, this gave the prospect of a constant increase in website’s traffic, which as a result was converted into new customers.

If you already know what kind of online business you want to open and don’t know where to start, contact us!

We will analyze the potential market and your competitors and help you launch your project from scratch to first sale!