Social Media Design for Instagram and Facebook

Social Media Design for Instagram and Facebook

We build cohesive visual identities for your brand across social platforms. Our team creates post templates, carousels, and ad graphics that make your business stand out in the feed.
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2010
year established

We have provided digital marketing and design services since 2010.

30+
team members

Our projects bring together graphic designers, SMM managers, and media buyers.

30
published case studies

Explore our portfolio to see past work across different industries.

GA4
and CRM

We measure ad graphic performance directly inside your analytics systems.

Why is your social profile missing potential clients?

Inconsistent graphics and visual chaos hurt your brand credibility and reduce engagement.

Does your feed look disconnected?

Visual chaos

Without a defined style, your brand loses identity and gets drowned out by competitors.

Does story creation take too long?

Time drain

Building layouts manually without reusable templates wastes valuable business hours.

Are your ad creatives underperforming?

Low CTR

Generic stock photos fail to grab attention, causing users to scroll right past.

Are you using outdated image sizes?

Technical issues

Incorrect story dimensions or blurry graphics create an unprofessional impression.

Social media design: In-house DIY vs LuxSite

A comparison of two main approaches:

Working with professional designers gives you brand rules and reusable assets for years. Ad-hoc graphics force you to rebuild your layout with every update.

With LuxSite

  • We develop a custom visual strategy aligned with your market position.
  • We deliver clear font and colour guidelines for long-term consistency.
  • We follow precise platform specs, ensuring accurate story dimensions.
  • We build adaptable templates for rapid content creation.
  • A dedicated project manager monitors quality standards and timelines.
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DIY approach

  • Relying on generic Canva templates with no distinct visual identity.
  • Lacking a defined colour palette or consistent font choices.
  • Frequent cropping errors caused by wrong canvas sizes.
  • Hours lost designing individual images from scratch every week.
  • A messy profile instead of a polished commercial presence.
Why Choose LuxSite for Social Media Design
Structured visual identity

We combine profile pictures, highlights, and posts into one aesthetic. Every graphic asset supports your brand awareness.

Ready-to-use story layouts

We deliver easy-to-edit files for your daily updates. Your team can publish news and announcements without design hassle.

Meta Ads graphics

We craft ad creatives built for mobile screens. Clear visual hooks keep your audience engaged.

Global experience

We design for clients across Ukraine and Australia, tailoring graphics to local audience preferences.

Get expert advice on your social media design
What our design service includes

We deliver a full package of custom graphics to run your social media profiles efficiently.

Competitor visual research

We analyse your market niche to select strong colour palettes and graphic trends.

Avatar and header graphics

We create distinct profile pictures and covers formatted for all screens.

Highlight cover design

We build custom icons and cover graphics for saved stories to match your feed.

Post and carousel layouts

We design structured grids, text slides, and infographics for regular posts.

Stories templates

We supply custom frames and backgrounds for quick daily updates.

Reels covers

We craft video thumbnails that keep your overall profile feed neat and stylish.

Paid ad graphics

We design static and animated banners for Meta Ads campaigns.

Visual brand book

We hand over clear rules for colours, typography, and logo usage.

Industries we work with

We tailor visual solutions to meet the expectations of your target market.

1

E-commerce & retail

Focus on clear product displays and striking promotional banners. Good design highlights key details and drives sales.

2

Professional services & B2B

Focus on expertise, neat carousels, and easy-to-read infographics. We build trust using clean typography and structured layouts.

3

Real estate & construction

Property listings need polished, detail-rich visuals. We combine subtle colours with large photos and clear data points.

4

Healthcare & clinic services

Visuals should convey safety, cleanliness, and quality. We use soft tone palettes and clear typography.

5

Beauty & fashion

Current trends and polished visuals matter most here. We build stylish Reels covers and sleek layout assets.

6

Hospitality & venues

Graphics should convey the venue’s atmosphere and showcase the menu. We pair crisp photography with elegant typography.

Social Media Design for Instagram and Facebook: How Visuals Drive Conversions

Users evaluate an Instagram profile layout before reading posts or bios. Visual impressions form in less than a second. A chaotic layout drives visitors away instantly. Strategic visual design keeps users engaged and turns them into followers.

Visual Integrity and Brand Style

Designing business profiles requires a structured strategy. Avatars, highlights, post graphics, and templates must use unified colour palettes and matching typography. Consistent visual presentation builds customer trust. During concept development, we align visual strategy with target audiences and market positioning.

Format Sizes and Content Standards for 2026

Follow these specs so your visuals display correctly on every platform:

  • Instagram story design: standard 1080×1920 px layout maintaining required interface safe zones.
  • Carousels and posts: vertical 1080×1350 px (4:5) format occupies maximum feed space, while profile grids display a 3:4 preview from 2025, keeping key elements centred.
  • Reels covers: 1080×1920 px size with primary graphics kept inside the central 3:4 area visible in the feed grid.

Using correct dimensions prevents graphic elements or messaging from getting cropped across devices.

Profile Setup and Highlight Structure

Your bio and pinned highlights guide visitors around the page. Use highlights for key business details: product catalogues, pricing, delivery options, and reviews. Unified highlight covers create a tidy structure. We align Meta Ads graphics with your profile style so your brand stays recognisable as campaigns scale.

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How We Start

Our visual style creation process consists of four structured steps.

1
Briefing

We clarify business goals, define target audiences, and analyse competitor visuals.

2
Concept Development

Our designer creates a moodboard and presents visual direction options.

3
Element Production

We design avatars, highlight covers, post templates, carousels, and story graphics.

4
Final Handover

We build a brand usage guide and deliver all editable source files.

Graphic Elements We Deliver

We provide comprehensive social media design services for business accounts.

Avatar and highlightsInstagram post design templatesCarousel graphicsInstagram story design templatesReels coversAd creatives

More social media services

All social media services
All social media services
Facebook Ads Management
Facebook Ads Management
Instagram Marketing
Instagram Marketing
Business Page Setup and Management
Business Page Setup and Management
Social Media Giveaways
Social Media Giveaways
LinkedIn Marketing
LinkedIn Marketing
TikTok Marketing
TikTok Marketing
Social Media Advertising
Social Media Advertising
Tariffs

SMM Basic

from 600 AUD/month
*Net

  • Current Instagram page audit: account analytics, target audience identification, competitor analysis (3 pages)
  • 3-month content strategy.
  • Content idea generation (selection of post topics based on competitors and trends).
  • Generation of unique images using AI (brand-style for posts/stories).
  • Content plan for 6 posts (includes editing 1 video).
  • 20 stories design.
  • Posting approved content and cross-posting to Facebook.
  • Page moderation, monitoring comments and messages.
  • Page moderation.
  • Monthly reporting.
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SMM Optimal

from 900 AUD/month
*Net

  • Current Instagram + Facebook pages audit: account analytics, recommendations, target audience identification, competitor analysis (4-6 pages).
  • Social media visual concept proposal, specifically for Instagram (visual grid).
  • Content idea generation (selection of post topics based on competitors and trends).
  • Generation of unique images using AI (brand-style for posts/stories).
  • 3-month content strategy (includes defining Tone of Voice).
  • Creating a TS and references for content.
  • “Content plan for 9-12 posts (includes editing 3-4 videos). “
  • Design of 30 stories.
  • Posting approved content and cross-posting to Facebook.
  • Development of a hashtag and geotag database.
  • Page moderation, monitoring comments and messages. Page administration.
  • Contest with moderation and winner selection.
  • Searching for (5) and partnering with bloggers, communication, preparing a TS for integration.
  • Arranging photo shoots (a photographer and studio costs are paid separately).
  • Monthly reporting.
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SMM + Target

from 1200 AUD/month
*Net

  • Current Instagram page audit: account analytics, target audience identification, competitor analysis (3 pages)
  • 3-month content strategy.
  • Content idea generation (selection of post topics based on competitors and trends).
  • Generation of unique images using AI (brand-style for posts/stories).
  • Content plan for 6 posts (includes editing 1 video), design of 30 stories.
  • Advertising with the goal of “Traffic” and “Conversions” on the website
  • Facebook and Instagram shopping ads.
  • Promotion of posts.
  • Posting approved content and cross-posting to Facebook.
  • Page moderation, monitoring comments and messages.
  • Page administration.
  • Monthly reporting.
More details
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Comparing Social Media Design Options

Criteria LuxSite Freelancer DIY Canva
Custom visual style Built from scratch for your brand Depends on individual skill Generic public templates
Marketing analysis Tailored to your niche and audience Rarely perform market research None
Quality control Reviewed by project lead No external supervision None
Turnaround speed On schedule Frequent deadline delays Depends on personal availability
Guideline compliance Structured file delivery Inconsistent source files Limited platform capabilities
Ad creatives Ready for Meta Ads launch Usually feed static only Basic static templates
Systemic approach Complete SMM visual brandbook Elements designed one by one Disorganised graphic assets

An experienced team of professionals

Alex
Alex

Chief Executive Officer (CEO)

 Maria
Maria

Chief Operating Officer (COO)

 Inna
Inna

Head of SEO Department

 Kateryna
Kateryna

Head of PPC Department

 Natalia
Natalia

Link Builder / Outreach Specialist

 Maryna
Maryna

Project manager

 Olha
Olha

Project manager

 Olena
Olena

PPC Specialist

 Lesia
Lesia

PPC and Targeting Specialist
Frequently asked questions

How much does Instagram page design cost?

Project cost depends on overall scope and total template requirements. You can check standard pricing options above. We provide an exact project estimate after discussing your goals and reviewing the brief.

When will initial design concepts be ready?

We present initial design concepts within a few working days after brief approval. The complete graphics package is delivered following the agreed project timeline.

What information is needed to start?

We need a completed brief, vector logo files if available, corporate colours, and high-quality photos of your products or services.

How do you present completed work?

We present finished layouts at each project stage, implement required edits, and transfer final assets via structured cloud storage.

What software do you use for templates?

Layouts are built using professional design tools. If required, we prepare editable templates for future internal use.

Is ad creative design included in the package?

Yes, we develop static and motion ad graphics for Meta Ads following Meta’s safe zones and ad guidelines.

Do you provide original source files?

Yes, we deliver all working source files along with export files ready for direct publishing.

Can I order individual design elements separately?

Yes, you can order comprehensive social media design services or individual assets such as Reels covers or Instagram story design templates.

Frequently asked questions