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Social Media Advertising Agency: Instagram and Facebook Ads
The agency was founded in Kyiv in 2010.
Providing expert management for your ad campaigns.
Explore our real case studies on social media advertising.
We track every conversion and provide clear monthly reports.
Wasted ad spend usually stems from poor analytics and a lack of testing.
Wasting budget without getting leads?
Without proper conversion tracking, Meta Ads serves impressions to random users.
Lacking consistent sales?
Running ads without testing Advantage+ audiences and offers limits growth.
Getting low-quality leads?
Incorrect lead forms and messaging settings attract unqualified contacts.
Unclear ROI on your ad spend?
Without linking Ads Manager, GA4, and CRM, measuring revenue is impossible.
DIY ad management vs agency support
Key differences in strategy:
Managing ads yourself often leads to unstructured tests and wasted spend. Our team builds a reliable, measurable system to acquire customers.
With LuxSite
- We audit your ad account before launching.
- We configure data transfer using Meta Pixel and Conversions API.
- We design tailored creative assets for Reels and Stories.
- We test target audiences and continuously optimise campaigns.
- We sync conversion data directly with your CRM and GA4.
In-house / DIY
- Launching campaigns without first analysing the account.
- Missing exact event tracking and conversion data.
- Reusing generic creatives without structured testing.
- Losing money during the ad algorithm learning phase.
- Lacking clarity on your exact cost per acquisition.
Track genuine sales in your CRM with detailed monthly performance reports.
Managing projects in Australia and Ukraine with bilingual campaign delivery.
LuxSite was listed in the IAB Ukraine ranking in 2024 and took part in the IAB MIXX Awards in 2025.
Over 30 digital specialists managing client growth since 2010.
We deliver full-funnel management from account audits to CRM revenue tracking.
Ad account audit
We review your Meta Ads Manager and Business Manager settings to eliminate wasted spend.
Pixel & Conversions API setup
We configure server-side tracking so Meta algorithms optimise for real conversions.
Audience segmentation
We build interest-based, Lookalike and Advantage+ audiences, plus retargeting for site visitors.
Creative production
We create engaging mobile videos and graphics for Reels and Stories with strong calls to action.
Campaign launch & testing
We test combinations of creatives, audiences, and offers to pinpoint winning setups.
Lead Ads & messaging ads
We capture direct leads within social platforms or route users into WhatsApp and Instagram Direct.
Dynamic retargeting
We set up product catalogues to automatically retarget e-commerce store visitors.
Optimisation & monthly reporting
We refine ad performance, disable weak ads, and report clean data in GA4 and CRM.
Industries we support with paid social
1
E-commerce
We deploy dynamic retargeting and catalogue ads to bring back buyers and raise order values.
2
Professional services
We use targeted advertising on social media to generate direct messages and instant lead forms.
3
B2B sector
We use LinkedIn Ads and precise Meta job-title targeting to build trust and secure a contact.
4
Local businesses
We apply radius targeting around your physical venue or shopfront to reach nearby customers.
5
Real estate
We showcase property listings via carousel and video formats backed by qualifying lead forms.
6
Education & courses
We build lead funnels through free webinars and resources to grow your contact list.
Social Media Advertising Agency: Meta Ads & Audience Targeting
Targeted advertising on social media relies heavily on machine learning. Meta Ads, TikTok Ads, and LinkedIn Ads analyse user behaviour, preferences, and purchase intent. To secure a consistent stream of leads, you need proper analytics setup, high-converting ad creatives, and enough data for algorithm learning.
How Meta Ads Algorithms and the Learning Phase Work
The Meta algorithm uses machine learning to find prospective buyers. To exit the learning phase, an ad set needs around 50 optimisation events per week. These can be lead form submissions, add-to-cart actions, or website purchases. Insufficient data leads to unstable ad delivery and higher cost per action.
We integrate Meta Pixel and Conversions API for reliable performance. Server-side tracking works around browser restrictions, sending conversion data directly to ensure accurate measurement across paid social media advertising campaigns.
Audiences and Ad Formats
Our strategy in Meta Ads combines precise audience targeting with tailored creative formats:
- Advantage+ Audiences: AI-driven automated targeting to find new customers.
- Custom and Lookalike audiences: Segmentation based on CRM lists, website visitors, or profile engagement.
- Lead Ads and Direct: Native lead generation on Instagram and Facebook or direct routing to WhatsApp and Messenger.
- Dynamic Retargeting: Product catalog ads served to previous website visitors.
Reels and Stories for Maximum Engagement
Users prefer vertical video formats. Creatives for Reels and Stories must capture attention instantly and feature a clear call to action. We continuously test visual hypotheses, short videos, and ad copy to optimise costs and retain top-performing assets.
Більше
How We Work
A structured approach from initial audit to consistent lead generation.
We review your product, evaluate competitors, and audit existing ad accounts.
We configure Meta Pixel and Conversions API, integrate your CRM, and build a media plan.
Our team designs banners, writes copy, and produces Reels and Stories for each audience segment.
We deploy campaigns, run A/B tests, and scale winning creative combinations.
Ad Formats and Placements
We select the right placement mix based on your business objectives and target audience behaviour.
Meta Ads Service
from 800 AUD/month
*Net
- B2B, B2C
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Meta Pixel setup for conversion and retargeting audience tracking
- Assistance in Meta Business Manager creating and setting up
- Ads Manager creation and setup
- User audiences creation
- Brand awareness ad campaign setup
- Setup of ad campaigns for generating Messenger/Direct inquiries
- Lead generation and website Conversion campaign setup
- Production of 3 ad creatives
- Ad campaign monitoring, optimization, and scaling
Meta Ads E-commerce
from 1100 AUD/month
*Net
- E-commerce stores
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Advanced Meta Pixel setup for tracking conversions, purchases and retargeting audiences
- Assistance in Meta Business Manager creating and setting up
- Ads Manager creation and setup
- Product feed setup for catalog ads and dynamic retargeting
- User audiences creation
- Brand awareness ad campaign setup
- Setup of ad campaigns for generating Messenger/Direct inquiries
- Setup of ad campaigns for website purchases
- Retargeting ad campaign setup
Meta Ads Custom
Custom pricing
- Large-scale English-language projects
- Budget: from 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Advanced Meta Pixel setup for tracking conversions, purchases and retargeting audiences
- Assistance in Meta Business Manager creating and setting up
- Ads Manager creation and setup
- Product feed setup for catalog ads and dynamic retargeting
- User audiences creation
- Brand awareness ad campaign setup
- Setup of ad campaigns for generating Messenger/Direct inquiries
- Lead generation and website Conversion campaign setup
- Setup of ad campaigns for website purchases
Comparing Social Media Advertising Approaches
| Criterion | LuxSite | Freelancer | In-House / DIY |
|---|---|---|---|
| Advanced Analytics | Full Pixel and Conversions API setup with GA4 tracking | Basic Pixel setup without server-side tracking | No tracking or basic default tools |
| Dedicated Team | Media buyer, copywriter, designer, and project manager | Single person handling all roles | Business owner juggling multiple tasks |
| Experience & Track Record | Operating since 2010 with 30+ niche case studies | Varies based on individual background | Limited to personal experience |
| Creatives & Testing | Regular testing across Reels, Stories, Lead Ads, and Catalogs | Standard templates and static images | Basic phone photos without systematic testing |
| Reporting Transparency | Monthly performance reports linked to CRM and GA4 metrics | Basic screenshots from Ads Manager | Manual tracking without clear metrics |
| Continuous Optimisation | Daily monitoring aligned with Meta learning phase cycles | Irregular checks when time permits | Random changes to campaigns |
| Focus on ROI | Optimised for actual sales and qualified leads | Optimised mainly for clicks and reach | Focus on vanity metrics like likes and views |
An experienced team of professionals
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How much does social media advertising cost?
Service fees depend on project scope, product range, and overall strategy. Check our pricing tables above for baseline rates. We provide a precise estimate after auditing your account.
When will we see the first leads?
Enquiries usually start coming in within the first few days after launch. Consistent performance builds up once Meta ad sets complete the learning phase, which needs roughly 50 optimisation events.
What do you need from us to get started?
We require access to your Meta Ads Manager, business pages, website backend, and CRM. You will also need to complete a brief about your target audience and product features.
How do you report on campaign performance?
We deliver comprehensive monthly reports drawing data from GA4 and your CRM. You can easily track total conversions, cost per lead, and revenue.
Which social platforms do you manage?
Our primary focus is Meta Ads across Facebook, Instagram, Messenger, and Threads. We also run paid campaigns on TikTok Ads and LinkedIn Ads when aligned with your goals.
Why are Conversions API and Meta Pixel necessary?
They capture accurate on-site user activity despite ad blockers. Server-side tracking feeds reliable data to Meta algorithms for better ad delivery.
Do you produce the ad creatives?
Yes, our team handles copy, graphic design, and video formatting tailored for Reels and Stories. We prepare multiple ad variations for continuous testing.
Do you guarantee specific lead or sales volumes?
We guarantee professional setup, hypothesis testing, and daily campaign management. Final conversion rates also depend on product demand, pricing, and your sales team’s performance.
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