Details
Project: Translation Bureau
Website: https://legalab.com.ua
Industry: Professional document translations
Region: Ukraine
Promotion period: September 2022 – ongoing
Platform: Website
Initial Client Request:
The company approached us with the request to restore sales after an unsuccessful promotion attempt with another advertising agency.
Solution:
To achieve the set objectives, we implemented a full website SEO optimization.
Goals:
✅ Restore the website’s lost rankings.
✅ Ensure growth in priority key metrics.
✅ Increase sales volumes through organic traffic.
Task:
✅ Perform the complete initial SEO optimization.
✅ Conduct technical website audit and collaborate with developers.
✅ Complete a full content audit and build a content optimization strategy.
✅ Optimize metadata.
✅ Increase website visibility.
✅ Develop the backlink building strategy.
✅ Update the semantic core.
✅ Conduct the competitor analysis and implement a website development plan based on the results.
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Results:
The collaboration results revealed the factors that significantly impacted search visibility: filling the website with unique content. This eventually resulted in a higher domain rating and a several-fold increase in the website’s citation rate.
At the start of the promotion, organic traffic constituted 692 users/month, and now it has reached 7500 users/month. The organic traffic has also increased compared with the previous year: the number of users increased by 21,12%, while the number of sessions increased by 181,12%.
The main organic traffic ensures top 1–3 keyword rankings, covering queries leading to the homepage, category pages and individual product pages.
As a result of the completed work, we:
✅ Increased the number of site clicks.
✅ Increased the number of displays.
✅ Improved the average position in search results.
Data for the 1st month of cooperation:
- Backlinks:8
- Referring domains:4
- Organic keywords: 962
- Organic traffic: 962
Current data:
- Backlinks: 622
- Referring domains: 166
- Organic traffic: 4700
- Number of keywords: 1500
Conclusion:
The comprehensive SEO strategy demonstrated a significant positive impact on the client’s key website metrics. We recorded substantial growth in organic traffic (+181% users, +100% new visitors, +180% sessions), and, importantly, an increase in the average order value from organic visits, confirming improved traffic quality and conversion rates in a highly competitive niche.