Niche experience
Liniavikon, Lux Okna, Windows in Kyiv and other projects in the window and construction segment.
Not enough leads from Google
The website gets traffic, but there are few orders for measurements and quotes.
Hard to outrank competitors on Google Maps
For the query “windows near me”, the maps show other companies.
Targeted ads bring no orders
The budget is spent, but there are almost no measurement requests.
Visibility in AI search is needed
Customers ask ChatGPT and Gemini where to order windows and get competitors’ names.
We build local and service-based semantics and create pages for PVC windows, measurement and window installation. SEO for a window manufacturer combined with local SEO took Liniavikon from 7,000 to 32,000 visitors, and Lux Okna has been in Google’s TOP for 10 years.
We launch search campaigns for commercial queries and Performance Max for extra reach. Google advertising for windows is complemented by remarketing and call tracking, so we can track leads and adjust the budget for the repair season.
We showcase finished projects, window installation and before/after results on Instagram and Facebook. We complement SMM for a construction company with Reels, TikTok and YouTube reviews to explain the differences between solutions and build trust in the brand.
We set up ads for audiences interested in renovation, new builds and home improvement. Targeted advertising for construction takes into account geography and the repair season, while remarketing brings back those who have already interacted with the company.
70%+ of queries in the niche are local. We fully set up the Google My Business profile of a window manufacturer: categories, photos of completed work, posts, replies to reviews. This is how a company grows on Google Maps for window-related queries. Windows in Kyiv raised its local positions 1.5 times through GMB.
We design a catalog by window type and material, a cost calculator, a measurement order form and a gallery of work. Website development for windows takes SEO architecture into account from the start. For Lux Okna, development together with SEO took the site to TOP-1 from scratch.
Liniavikon, Lux Okna, Windows in Kyiv and other projects in the window and construction segment.
We work with SEO and Google Business Profile so that customers in your city can find your company.
Website development, SEO, Google Ads and SMM work together within one agency.
We adapt the site’s structure and content for brand visibility in AI search.
We build internet marketing for a window manufacturer as a system: from analyzing local demand and competitors to launching channels and evaluating leads.
In 3 days we check your website and your Google Maps positions in your city, and compare your visibility with competitors.
We define channels and set KPIs for leads, requests, revenue and ROAS in line with your sales model.
We combine SEO, Google Ads, SMM and development in one strategy that accounts for the repair season.
We show data in Looker Studio, analyze results and adjust campaigns based on demand and seasonality.
We agree on metrics, scope of work and areas of responsibility in advance.
We provide a Looker Studio dashboard and a monthly report for the main channels.
We evaluate the leads, sales and revenue that each promotion channel brings.
SEO, advertising, SMM and development are coordinated by one team.
We plan budgets, advertising and content according to seasonal changes in demand.
Windows and building materials are bought after calculations. A private customer compares profiles, prices and deadlines and orders a measurement, while a foreman or developer looks for a supplier with the right items in stock. Internet marketing for a window manufacturer and a building supply store has to support both scenarios, from the first search to installation or a wholesale order.
When a person is already searching for “order PVC windows” or a specific building material, it is important to capture the existing demand. For this we use Google Ads for construction, and for a product catalog – Google Merchant Center and Performance Max. Advertising for plastic windows leads the user to a relevant landing page, while advertising for a building supply store can work with individual categories and the product range.
Effectiveness also depends on how precisely campaigns match the buyer’s intent. Advertising for metal-plastic windows targets queries about ordering, price or installation and can work separately with local demand.
For a store, advertising for building materials helps bring the user straight to the right product group. Remarketing brings back those who have already viewed the offer but postponed the decision.
Most queries in the niche are local, so SEO and advertising for windows and doors start with the city and district. SEO for windows covers pages for profile types, double-glazed units and installation services. We complement website promotion for windows with expert comparisons that also take AI search into account. In parallel, we work with Google My Business: a Google Maps profile with photos of projects and customer reviews often brings more calls than the website. This kind of window manufacturer promotion delivers leads from search and maps at the same time.
For stores, the catalog structure is decisive. We build the promotion of a building materials online store on categories, filters and product pages. The promotion of a building supply store with an offline location strengthens local SEO, so customers find you both online and on the way to the site.
The website must quickly answer the question of price: an online calculation, a measurement booking and a landing page for a seasonal promotion shorten the path to a lead. During website development for windows, we group products by profile, double-glazed unit and opening type so the customer quickly finds the right model. To understand how to increase PVC window sales, we look at the whole funnel: where the customer came from and whether they got as far as measurement and installation. Through SMM a construction business earns trust before the first call, because photos of projects, installation videos and customer reviews show the quality of the work.
We combine advertising, SEO, maps and social media into one system. This way, marketing, including SMM for a construction company and a window manufacturer, shows how much a measurement request costs and which channel brings wholesale orders.
Google advertising for windows lets you attract users with existing demand right after campaigns launch. SEO for a window manufacturer takes more time and gradually develops the organic channel. For comprehensive promotion, it makes sense to use both tools.
You need to optimize your Google Business Profile: choose the right categories, fill in the information, regularly add photos of completed work and work with reviews. We complement the Google My Business profile of a window manufacturer with local SEO for the website. In the “Windows in Kyiv” case, this work helped increase local search positions 1.5 times.
Yes, especially for products and services whose results are easy to show visually. SMM for a construction company can include photos of projects, installation videos, Reels with transformations and explanations of product characteristics. For more complex topics, YouTube reviews of windows or materials also work well.
Demand peaks in March-April and August-October, so advertising budgets should be planned around these periods. SEO content is prepared 2–3 months before the expected growth in demand. Performance Max and other ad campaigns can be adjusted to the repair season.
Yes. For SEO, relevant landing pages are created for the geography of services, and ad campaigns are split by region. If a company has real offices in several cities, local SEO can be developed through the respective Google Business Profiles.
The cost depends on channels and scope of work. We determine the exact budget for window manufacturer promotion after analyzing the website, the market and the business goals.
Leave a request for a free audit – we will check your website and Google Maps positions and identify growth points for your business.