Experience in the YMYL niche
We know Google’s requirements for medical websites.
Get few patients from Google
You have a website, but your services don’t get enough clicks from search.
Aggregators dominate the results
Likarni.com and Doc.ua compete with the clinic’s website for target queries.
Instagram doesn’t sell
Content is published regularly, but there are few appointments or purchases.
Multiple branches are hard to promote systematically
You need local SEO for every address and active reputation management for the clinic.
Every service gets its own page: “thyroid ultrasound Kyiv”, “orthopedist consultation Kharkiv”. SEO for medical clinics accounts for YMYL and E-E-A-T. Niche local queries help you get around the aggregators. AI optimization puts the clinic in ChatGPT and Gemini answers.
We launch campaigns for commercial medical queries in line with Google’s rules. Google Ads for clinics covers search, Performance Max and call tracking. In the CSM case, we cut CPA almost in half and brought in thousands of new patients.
On Instagram we show videos from doctors, answers to patients’ questions and introduce the team. YouTube with educational content strengthens E-E-A-T, while Facebook works with the 35+ audience. SMM for a medical center builds the clinic’s reputation and collects patient reviews.
We set up ads by health interests, geolocation and demographics, taking into account Meta’s restrictions on medical topics. Seasonal campaigns invite people to check-ups and vaccination, remarketing brings site visitors back, and patient reviews strengthen trust.
Patients search for “clinic near me” or “doctor in Pozniaky”, so a Google My Business profile is a must. We fill in the Google My Business profile of a medical clinic with photos of the clinic and doctors, posts and replies to reviews. For multiple branches, we maintain separate profiles.
We build the site on an E-E-A-T structure: landing pages for every service, doctor pages, online booking, licenses and reviews, MedicalBusiness markup. Medical website development for Artsmile, together with SEO and PPC, gave the clinic a steady flow of leads.
We know Google’s requirements for medical websites.
We work with doctor pages, licenses and expert medical content.
We build campaigns in line with Google and Meta restrictions for medical topics.
We adapt structure and content so the clinic is visible in ChatGPT and Gemini.
Development, SEO, Google Ads and SMM are coordinated by one team.
We build internet marketing for medical clinics from an analysis of current visibility to systematic channel growth.
In 3 days we check visibility in Google, Maps and ChatGPT and compare the clinic with the aggregators.
We define the channels and fix KPIs for leads, appointments and revenue in line with the clinic’s goals.
We coordinate SEO, advertising, SMM and development within a single clinic promotion strategy.
We show results in Looker Studio, analyze inquiries and adjust campaigns every month.
We agree on metrics, scope of work and areas of responsibility in advance.
We provide a Looker Studio dashboard and a monthly report on the main channels.
We measure the calls, appointments and revenue that each promotion channel brings.
SEO, advertising, SMM and development are coordinated by one team.
We build advertising in line with Google and Meta restrictions on medical topics (YMYL).
Patients choose a clinic carefully: they read reviews, check doctors and licenses, and compare prices on aggregators. That is why internet marketing for a medical clinic has to answer these questions in every channel, from search to social media. Medicine is subject to stricter rules: Google classes such sites as YMYL, and advertising of medical services goes through separate moderation. We build promotion within these rules.
When a person is already looking for a consultation or a procedure, Google Ads for clinics helps you work with existing demand. Clinic advertising can lead straight to the page of the right service, while doctor advertising can lead to the specialist’s profile with experience, areas of practice and a booking form. Contextual advertising of medical services is set up in line with Google’s restrictions for medical topics.
For directions with a longer decision cycle, advertising can be complemented by content and repeat contact in permitted formats. This way medical center marketing covers different stages: from the first search for information to choosing a clinic and booking.
Organic search covers queries about procedures, symptoms, doctors and services nearby. SEO for medicine accounts for YMYL and E-E-A-T: doctor profiles, content authorship and information about the clinic.
For promoting a medical center with a physical address, local SEO is important. Google My Business helps you stand out in Google Maps for queries like “doctor near me” or “clinic near me”. For a network, we work separately with each branch, the accuracy of its data and its reputation.
A website should help patients quickly find a service, a doctor and prices, and book an appointment. That is why medical website development includes a clear structure, specialist profiles, online booking and licenses. We plan website creation for a medical center with SEO and AI search in mind from the start.
SMM in medicine keeps in touch with those who are still choosing a clinic. SMM for a medical center includes videos from doctors, explanations of procedures and answers to questions, which helps show the team’s expertise and build trust.
In marketing, we combine these tools so you can see the cost per appointment and the channels that bring in patients. Medical clinic advertising then works together with the reputation built by the website, SEO and social media.
Yes, for some medical topics Google sets separate rules and restrictions. That is why Google Ads for clinics is built around permitted formats, wording and targeting types. For YMYL topics, it is especially important to take advertising policies into account before launching campaigns and promoting a medical clinic.
Yes. On Instagram you can publish videos from doctors, answer typical patient questions, introduce the team and show how the clinic works. SMM for a medical center helps keep in touch with the audience and build trust, which patient reviews also help create.
E-E-A-T stands for experience, expertise, authoritativeness and trust in the source of information. For medical YMYL topics, it is important to show who provides the services and creates the content: add doctor pages and information about qualifications and licenses. SEO for medical clinics without these elements delivers limited organic traffic, so we account for them already at the site optimization stage.
Patients often search for a clinic or a doctor near home or work. A Google My Business profile for a medical clinic helps present the address, hours, photos, contacts and reviews in local results and Google Maps. For a network of clinics, each branch’s profile is optimized separately.
The cost depends on the channels and the scale of the project. We set the budget for promoting a medical clinic after analyzing the site, competitors and current visibility.
Order an audit of your internet marketing for medical clinics – we will identify growth points, priority channels and take Google’s YMYL requirements into account.