Details on organic promotion and AI optimization of the website https://adns.com.ua/
Project: Pharmacy
Website: https://adns.com.ua/
Industry: Pharmacy
Region: Ukraine
Platforms: website
Client’s request: At the start, the pharmacy website was completely “invisible” to search engines: it had a new domain, no optimization, and was closed from indexing.
Solution: We conducted an in-depth SEO audit and identified critical technical issues. Then, a comprehensive set of actions was implemented, covering technical, content, and off-page optimization.
Goals:
✅ Increase the visibility of the website in search engine results
✅ Ensure growth in critically important metrics
Tasks:
✅ Conduct a full initial SEO optimization.
✅ Perform a technical audit of the website and implement necessary fixes with the developer.
✅ Conduct a complete content audit on the website and develop an optimization strategy.
✅ Optimize metadata.
✅ Increase website visibility.
✅ Develop a link-building strategy.
✅ Update the semantic core.
✅ Conduct a competitive environment audit and implement a website development plan based on the obtained data.
Більше
Results:
🔍 SEO Audit and Technical Optimization
- Identified and fixed errors in the robots.txt file
- Found and eliminated 404 pages
- Optimized H1 headings according to target keywords
- Fixed errors in microdata
- Generated meta tags for products, brands, and pagination
- Added alt attributes for all images, including the logo
- Compressed large images
- Configured the correct website mirror
- Set proper regional targeting using the lang attribute
✍️ Content Optimization
- Collected semantic keywords for product categories
- Created unique meta tags based on target keywords
- Optimized landing pages: text, headings, internal linking
- Provided recommendations for creating new pages:
- Alphabetical list of medications
- City-specific pages with pharmacy locations
- Main category block on the homepage
Link Building Strategy (Off-Page SEO)
- In parallel with technical and content work, we started building the website’s backlink profile:
- Placed crowd links on authoritative niche forums
- Published articles with embedded links on external resources
This helped increase the site’s authority in the eyes of search engines and accelerated ranking growth.
Within 2–3 months after the start of work, the site, which had been closed to indexing and had no organic traffic, began consistently receiving over 3,000 monthly visitors from search.
This gave the client a fast start, the ability to receive the first online orders, and to build a base of regular customers.
Target keywords appeared in the top-10 search results, including commercial queries.
Conclusions:
A comprehensive SEO approach delivers impressive results. We do not just perform standard tasks, but deeply immerse ourselves in the project, fixing technical issues (robots.txt, 404 pages, microdata), conducting thorough content optimization (semantic collection, meta tags, internal linking), and actively developing the site’s backlink profile.
This approach allowed the site, which was completely closed to indexing and had no organic traffic, to achieve over 3,000 organic visitors per month within 2–3 months. These numbers are not just statistics – they represent a fast start for your business, initial online orders, and the formation of a loyal customer base. The appearance of key commercial queries in the top-10 search results directly indicates real conversion.
Do not waste time! Contact us today, and we will develop a custom SEO strategy that will put your website in the TOP and ensure a stable flow of customers.