Details on organic promotion and AI optimization of the website https://klinika-bilacerkva.com.ua/
Company: CSM Clinic in Bila Tserkva
Services: SEO Promotion
Website: https://klinika-bilacerkva.com.ua/
Challenges
CSM Clinic approached us to improve their website visibility in search engines and to increase organic traffic. The main issues that required improvement, included:
- Low website rankings in search engines for key queries.
- Insufficient organic traffic and conversions from search engines.
- Low effectiveness of the current SEO strategy.
Goals:
- Improve the website’s rankings in search engine results for key queries.
- Increase organic traffic to the website.
- Boost the conversion rate from organic traffic.
Більше
Initial Website Status (Traffic Analysis from 30.07.23 to 29.08.23, First Month of Work):
- During the period from 30.07.23 to 29.08.23, the website received 13,000 users,
- New users: 12,000.
Organic traffic for the month constituted 5,589 users
Current Website Status (Traffic Analysis from 29.12.24 to 29.01.25):
During the period from 29.12.24 to 29.01.25, the website received 16,967 users,
New users: 14,746.
Organic traffic for the month constituted 6,622 users
Process
- Site and Market Audit:
- Conducted a full website SEO audit, including technical aspects, content and structure.
- Competitor analysis and identification of key competitive queries.
- Keyword analysis and creation of a new content strategy.
- Technical Optimization:
- Correction of technical errors like slow page load times, 404 errors, mobile version problems.
- Website load speed optimization.
- Proper setup of redirects and elimination of duplicate content
3. Content Optimization:
- Increased the number of pages with engaging and unique content to improve site visibility for target queries.
- Optimization of existing content and meta tags to meet SEO standards.
- Creation of new articles, blogs and other materials to attract organic traffic.
4. Off-site Optimization:
- Development and implementation of a link-building strategy to boost website authority.
- Collaboration with external web resources to place backlinks.
- Monitoring and analysis of the backlink profile.
5. Monitoring and Analysis of Results:
- Continuous monitoring of website rankings for key queries.
- Analysis of organic traffic and user behavior on the website.
- Regular reporting and strategy adjustments based on collected data.
Results
- Ranking Improvement: The CSM Clinic website reached the top pages of search engine results for key queries, significantly increasing visibility.
- Organic Traffic Growth: Organic traffic increased by 50% over a year of cooperation.
- Conversion Improvement: The conversion rate from organic traffic increased by 25%.
Conclusion
Collaboration with CSM Clinic significantly improved the website’s SEO performance, positively impacting organic traffic and conversions. The integration of a comprehensive SEO strategy (including technical optimization, content strategy and external optimization) became the key success factor for the project.