Details on organic promotion and AI optimization of the website https://illicium.com.au/
Project: Illicium
Website: https://illicium.com.au/
Industry: B2B lead generation, outsourced sales, digital marketing
Region: Australia, New Zealand
Platform: WordPress
Initial Challenges
When we started working on the project, the website had minimal organic visibility – fewer than 10 keywords indexed in Google.
The website also required significant technical improvements:
✅Low page loading speed
✅Multiple 404 errors and a poorly optimized URL structure
✅Lack of relevant content for key search queries
✅No link-building or external backlinks
Client goal: Increase brand visibility, grow organic traffic, and generate targeted B2B leads through search engines.
Solution
A comprehensive SEO strategy was developed, including:
✅Technical optimization– error elimination, speed improvements, and structure optimization
✅Content optimization– creation of high-relevance pages for key services, enhancement of existing content and metadata
✅Link-building– development of a high-authority backlink profile from trusted marketing and business websites
✅Competitor analysis– identifying strengths and gaps to build competitive advantages
✅Monitoring & analytics– ongoing tracking of rankings, user behavior and traffic
Goals
✅ Increase organic traffic and B2B lead acquisition
✅ Improve search rankings for targeted keywords
✅ Expand the semantic kernel and grow the number of indexed pages
✅ Improve behavioral metrics and conversion rate from organic sessions
Tasks
✅ Perform a full technical audit and fix all critical issues
✅Optimize content based on search intent and B2B queries
✅ Build a scalable page structure focused on B2B services
✅ Implement a long-term link-building strategy to strengthen domain authority
✅ Set up analytical tools for continuous performance tracking
Більше
Implementation
- Technical SEO
- Improved page load speed
- Fixed 404 errors
- Optimized robots.txt and sitemap.xml
- Enhanced mobile performance
- Implemented proper metadata and heading hierarchy
- Content Optimization
- Created new service pages for: lead generation, outsourced sales, and B2B marketing
- Optimized content for targeted keywords
- Added internal linking to strengthen site structure
- Link-Building
- Executed a campaign to acquire high-quality backlinks
- Focus on authoritative local and industry-specific resources across Australia
- Monitoring & Analytics
- Set up analytics for conversion and ranking tracking
- Conducted monthly traffic and keyword growth reports
Results
Organic Traffic Growth
- +23% organic traffic growth per year
- +28% growth in total website users
+23% organic traffic growth in 2023
2024 (first half)
2024 (second half)
Visibility Growth
- Google indexed keywords increased from 0 to 51
- Higher rankings achieved for target queries:
- “B2B lead generation Australia”
- “outsourced sales services”
- “digital marketing for B2B companies”
Behavioral Metrics
- Increased return-user rate
- Improved pages-per-session and CTR from Search
Conclusion
Illicium SEO promotion resulted in stable growth in organic visibility, traffic, and audience engagement. The positive dynamics confirm the effectiveness of the strategy, which combined technical optimization, content development and link-building.
Further Recommendations
To maintain and accelerate growth, we recommend:
- Continuous optimization: Regular updates to content and ongoing technical SEO to retain top positions
- Strategy expansion: Adoption of emerging tactics such as voice search optimization, semantic search optimization, UX/UI enhancement, and improved mobile experience for stronger engagement and long-term growth
- Investment in analytics: Continuous monitoring and agile SEO strategy adjustments in response to algorithm updates and user behavior trends