Details
Project: UAK Special Equipment Plant
Website: http://uak.ua/
Topic: Special Equipment Plant
Region: Ukraine
Promotion period: June 2023 – ongoing
Platforms: website
What the client came with: The client requested comprehensive SEO promotion to increase organic traffic to the website and increase visibility in search engines.
Solution:
SEO optimization of the website was carried out to fulfill the tasks set.
Goals:
✅ To improve the customer’s website in search engines for key queries corresponding to the company’s activities.
✅ Attract more visitors from search engines for organic queries.
✅ To provide the content complies with SEO standards.
✅ Fix technical issues affecting the growth and visibility of the website.
Tasks:
✅ Conduct a complete initial SEO optimization.
✅ Conduct a technical audit of the site and make the necessary changes with the programmer.
✅ To conduct a complete check of the content on the website and build an optimization strategy.
✅ Optimize metadata.
✅ Increase the visibility of the website.
✅ Build a strategy for link building.
✅ Update the semantic core.
✅ Conduct an audit of the competitive environment and implement a website development plan based on the data received.
Implementation:
✅ We found the website’s weaknesses and conducted a full audit, correcting errors and shortcomings that worsened potential customers’ interactions with the resource.
✅ We analyzed the website’s content and proposed optimization solutions.
✅ We assembled a new semantic core for the website and agreed with the customer.
✅ We agreed on keywords for growing in the TOP of Google results.
✅ We studied the niche and prepared a promotion plan to distinguish UAK from competitors qualitatively.
✅ We placed SEO articles with high-quality links on the site pages and external resources (other websites, blogs, etc.).
✅ We increased the link mass.
✅ We optimized metadata.
Більше
Results:
The result of cooperation was a noticeable increase in the visibility of search queries because we carried out a set of works to fill the website with unique content, which, in turn, increased the domain rating and increased citations several times.
The implementation of an individually developed promotion plan helped:
✅ Increase website traffic.
✅ Increase organic traffic to the site up to 1800 users.
✅ Increase the number of backlinks and referral domains.
Conclusions:
UAK.UA is a leading resource in Ukraine, specializing in providing various services related to the sales of special equipment and trucks. By improving its position in search engines, the company aims to expand its audience and increase visibility in the Ukrainian market.
The customer’s website is relatively new compared to competitors, which have a significant history of presence on the Internet since 2014. Therefore, we needed to focus on active actions to increase the website’s authority and traffic because time is an essential factor in SEO. The overall goal was to actively respond to the website’s weaknesses, compared to similar resources, and develop a strategy to increase visibility and competitiveness in search engines.
At the moment, the chosen strategy brings good results, so the website will further contribute to developing the client’s business even more in the future.