Collecting semantics is the first step in getting traffic to your website from search engines. The semantic core of the website is a certain number of words and phrases that generally characterize the theme and focus of the resource. In fact, the semantic core is what will bring the visitor (customer, client) to your website. The data is used to promote the website, improve the visibility of its pages on the web. After collecting the semantic core by various methods, the website structure is designed, its pages are created in such a way as to collect the maximum number of keywords in organic search.
Due to the collected key words, you can create a competent content plan and the proper structure of the website. In other words, the semantic core will become a kind of website map. In accordance with it, you will be able to create sections and pages that will be of interest to the user. Also, the collection of semantics is necessary for SEO analysis of the niche and determining further optimization paths for the resource. If the collection is carried out at the project development stage, it will help ensure a successful launch and avoid search engine sanctions.
Collection of the semantic core for the website implies the formation of a list of the main keywords and phrases that the user most often uses when looking for information in a specific niche. The task of a SEO specialist is to compile a list that fully covers the subject of the resource. The semantic core of the website should take into account both the interests of the user and the goals of the business. It is also important to take into account the SEO audit of the site in order to identify potential problems and increase the ranking of pages.
How is the collection of semantics for the website conducted?
You can order a semantic core from LuxSite as part of a comprehensive SEO package or as a separate service. The collection of keywords and phrases is conducted according to the following main stages:
- Client business analysis. It is important to identify the words and phrases that are relevant for searches for the business theme, as well as eliminate those keys that are not related to it.
- Studying the competitive environment. The analysis is based on the study of the work of competitors, their results in search engines, in order to collect a semantic core and outline a strategy for online reputation management. Thus, relevant queries are selected, the semantic core is collected in the form of a list of key words and phrases.
- Work on the initial list of phrases and words. At this stage, the list is expanding, it includes synonymous analogues, terms related to the subject of the resource.
- Editing the semantic core. It is necessary to completely exclude irrelevant words and phrases, as well as duplicate keys. Thanks to such cleaning, the semantics of the website will fully correspond to its theme, and will also become the start for successful optimization, creating the right content, and increasing the website’s rank in the search engine list.
- Final clustering of the semantic core by groups of phrases and words is the foundation of successful optimization, content strategy, and SEO at the website development stage. Based on these groups, the content of each page of the website is formed. This stage is also important for SEO and successful pay-per-click advertising campaigns.
Collecting the semantic core manually is a time-consuming process. A number of special programs are available for generating website semantics, such as ahrefs and serpstat. LuxSite specialists use the most modern and relevant services to collect and cluster the semantic core. The cost of collecting the semantic core is included in the comprehensive SEO packages. Our company’s portfolio includes hundreds of successful websites of various complexity, structure and subject matter, which we have raised to the top positions in search results, so feel free to contact us for a service.