20+ e-commerce case studies
Different niches and platforms, with results for stores of any size.
Few sales from organic
Search brings few orders, and advertising barely pays off.
The catalog doesn’t scale
Faceted navigation creates duplicates instead of traffic.
Products are missing from AI search
It’s important to appear in ChatGPT and Google SGE.
Instagram doesn’t sell
You have followers, but few orders come from social media.
We optimize categories, filters and product cards, and set up SEO for e-commerce, faceted navigation and Product schema. This creates additional entry points from Google and AI search. In our case studies, Proroliki’s traffic grew by 208% and Kilimi’s by 90%.
We set up Google Shopping for your online store with product listings, photos, prices and ratings. We launch Performance Max and dynamic remarketing to bring users back to the products they viewed. Kennedy’s Pharmacy – ROAS 920%, SASS Military – 680%.
We build a content strategy: reviews, unboxings, and explanations of why a product is worth buying. Reels and TikTok bring organic traffic, and YouTube reviews bring long-term SEO traffic. SMM for online stores helped Kind Fish sell all of its caviar in 2 months.
Dynamic remarketing through DPA automatically shows people the products they viewed. We add look-alike audiences and cart remarketing. Paid social advertising for stores brought Florashop +442% in sales and a ROAS of 517%, and Krisstel a lead for $0.18.
For stores with offline locations or showrooms, we set up the GMB profile, promotion posts and reviews. The Local Pack helps you get additional organic traffic without advertising.
We launch stores on WooCommerce, Horoshop, OpenCart or from scratch. Online store development includes SEO architecture, logical URLs and filters without duplicates. Center Doors reached #1 on Google, and Diademagrand got 23,000 visitors in 30 days.
Different niches and platforms, with results for stores of any size.
From the homepage to every filter and product card.
SEO, Shopping, SMM and paid social work together, not separately.
Your products will appear in ChatGPT, Gemini and Google SGE.
We count revenue and ROAS, not rows in a rankings spreadsheet.
We treat online store promotion as a single system: from funnel and catalog analysis to channel launch, analytics and scaling.
Within 3 days we analyze the “traffic → cart → payment” funnel and the catalog, and compare your store with competitors.
We choose promotion channels and fix KPIs for sales, revenue and ROAS so that we measure the real result.
We combine SEO, Google Ads, SMM and development in one strategy so the channels work in sync.
We show results in Looker Studio, analyze sales and ROAS, and adjust the strategy every month.
We agree on and fix the metrics, scope of work and areas of responsibility in advance.
We provide a Looker Studio dashboard and a monthly report so you can see the results of every channel.
We evaluate leads, inquiries, revenue and payback, not just site rankings.
SEO + advertising + SMM + development in one agency.
We optimize advertising based on store revenue and the return on the invested budget.
An online store rarely hits a ceiling in just one channel. Traffic grows while orders stand still, because some products fail ad moderation or filters generate duplicates. Online marketing for online stores at LuxSite combines SEO, advertising, social media and analytics into one system, where every channel is measured by revenue and cost per order. And we start online store promotion with a funnel audit.
The shortest path from search to purchase is a product ad, where the buyer sees the price before even visiting the site. First we check Google Merchant Center and the product feed. A single error in the attributes can block thousands of items, as happened with Kennedy’s Pharmacy, where we lifted the block on 11,000 products.
Next we launch Google Shopping and Performance Max, while search advertising for online stores captures hot demand for brands and models. Remarketing in Meta Ads brings back those who added a product to the cart and did not pay. We optimize bids for ROAS and category margin.
A store’s organic performance rests on thousands of pages that must be indexed correctly. That is why we build our work on SEO for online stores on structure: categories targeting high-volume queries, catalog filter combinations open to indexing such as “men’s Nike sneakers”, and sorting and pagination closed off from duplicates.
Product cards get unique descriptions, reviews and structured data, and the site gets E-E-A-T signals, which AI search also takes into account. This is how online store promotion in Google works for orders. We track progress in GA4 through revenue and conversion from organic.
Search and ads bring in a new buyer, while profit often appears on the second and third order. So we connect the Prom and Rozetka marketplaces as an additional storefront using the same feed, add email and push campaigns for repeat purchases, and build demand on social media through SMM and paid social for stores. Such marketing for online stores keeps all channels in one analytics system: you can see which one brings new customers and which one brings back existing ones.
LuxSite works with e-commerce projects in different regions, so we adapt online store promotion in Kyiv, other cities of Ukraine and abroad to local demand, competition and buyer behavior.
If you don’t have a store yet, we can start with online store development with a well-thought-out SEO architecture. If your site is already running, we will first run an audit and identify growth points. Leave a request – we will check where your store is losing orders and what to improve first.
Google Shopping for online stores can generate sales right after launch, but every click is paid. SEO for e-commerce takes longer but gradually builds up organic traffic. Together, the channels reinforce each other.
SMM for online stores helps show the product in action, collect reviews and build demand through Reels and TikTok. Dynamic remarketing returns to the feed the products the user has already viewed.
You need to set up Google Merchant Center, prepare a product feed and pass moderation. After that, Google Shopping for online stores or Performance Max is launched. Up-to-date prices, availability, photos and specifications are important.
The technical stage of online store promotion in Google usually takes 1–2 months. Noticeable organic traffic growth is possible after 3–5 months. For large catalogs, the work can last 6–12 months.
Faceted navigation is filters by price, brand, color, size and other parameters. Useful combinations can become landing pages, while unnecessary ones create duplicates across catalog categories.
The cost of online marketing for an online store depends on the catalog size and the set of channels: SEO, Google Ads, SMM and others. Paid social advertising for stores is calculated separately. We prepare the exact budget after a free audit.
Leave a request for a free store audit – we will show where orders are being lost and how to improve your online marketing for an online store.