Comprehensive Marketing for Online Stores

Comprehensive Marketing for Online Stores

SEO and AI promotion, Google Shopping, SMM, paid social advertising and development for online stores, marketplaces and e-commerce brands of any scale.
Marketing for e-commerce

For online stores where

Few sales from organic

Search brings few orders, and advertising barely pays off.

The catalog doesn’t scale

Faceted navigation creates duplicates instead of traffic.

Products are missing from AI search

It’s important to appear in ChatGPT and Google SGE.

Instagram doesn’t sell

You have followers, but few orders come from social media.

What we do for online stores

SEO and AI optimization for e-commerce

We optimize categories, filters and product cards, and set up SEO for e-commerce, faceted navigation and Product schema. This creates additional entry points from Google and AI search. In our case studies, Proroliki’s traffic grew by 208% and Kilimi’s by 90%.

Google Shopping and Performance Max

We set up Google Shopping for your online store with product listings, photos, prices and ratings. We launch Performance Max and dynamic remarketing to bring users back to the products they viewed. Kennedy’s Pharmacy – ROAS 920%, SASS Military – 680%.

SMM for online stores

We build a content strategy: reviews, unboxings, and explanations of why a product is worth buying. Reels and TikTok bring organic traffic, and YouTube reviews bring long-term SEO traffic. SMM for online stores helped Kind Fish sell all of its caviar in 2 months.

Paid social advertising and remarketing

Dynamic remarketing through DPA automatically shows people the products they viewed. We add look-alike audiences and cart remarketing. Paid social advertising for stores brought Florashop +442% in sales and a ROAS of 517%, and Krisstel a lead for $0.18.

Google My Business for e-commerce

For stores with offline locations or showrooms, we set up the GMB profile, promotion posts and reviews. The Local Pack helps you get additional organic traffic without advertising.

Online store development

We launch stores on WooCommerce, Horoshop, OpenCart or from scratch. Online store development includes SEO architecture, logical URLs and filters without duplicates. Center Doors reached #1 on Google, and Diademagrand got 23,000 visitors in 30 days.

Partners and certificates
Google Partners
Google ADS Search
Meta Business Partner
Ringostat
Shtudio
Shopping ADS
Google ADS Display
Google E-commerce
Google Analytics
Meta Digital Marketing Associate
Meta Media Buying Professional
Meta Social Media Mrketing
Microsoft Search
LinkedIn
HubSpot
Results of our clients – online stores
SEO
Content optimization, technical SEO and building a link profile ensured a 3-fold increase in organic traffic and a top 10 in Google for the online video store.
PPC
Promoted online pharmacy in Australia, removed blocking of 11,000 products, ensured +250% purchases and 921% ROAS.
Target
As a systemic robot with video, dynamic retargeting and messengers, it ensured +442% of sales and ROAS of 517%.
SEO
How we made carpet e-commerce SEO profitable: Google Top rankings, organic traffic growth, and increased conversions
PPC
We put together a working advertising system that brought SASS Military 508 thousand UAH in revenue and 680% ROAS in a few months.
SMM
Target
Sold all Kind Fish products in 2 months through social media thanks to a systematic strategy and premium content.

Why online stores choose LuxSite

20+ e-commerce case studies

Different niches and platforms, with results for stores of any size.

The whole site, not 10 pages

From the homepage to every filter and product card.

Multichannel strategy

SEO, Shopping, SMM and paid social work together, not separately.

AI-SEO

Your products will appear in ChatGPT, Gemini and Google SGE.

Focus on ROI

We count revenue and ROAS, not rows in a rankings spreadsheet.

How we work

We treat online store promotion as a single system: from funnel and catalog analysis to channel launch, analytics and scaling.

Get a free audit

1
Free audit and competitor analysis

Within 3 days we analyze the “traffic → cart → payment” funnel and the catalog, and compare your store with competitors.

2
Strategy and KPIs for your business

We choose promotion channels and fix KPIs for sales, revenue and ROAS so that we measure the real result.

3
Launch and execution

We combine SEO, Google Ads, SMM and development in one strategy so the channels work in sync.

4
Monthly reporting and scaling

We show results in Looker Studio, analyze sales and ROAS, and adjust the strategy every month.

Our guarantees

A contract with fixed KPIs

We agree on and fix the metrics, scope of work and areas of responsibility in advance.

Transparent reporting

We provide a Looker Studio dashboard and a monthly report so you can see the results of every channel.

Focus on business results

We evaluate leads, inquiries, revenue and payback, not just site rankings.

One contractor – full cycle

SEO + advertising + SMM + development in one agency.

We understand your industry

Focus on ROAS

We optimize advertising based on store revenue and the return on the invested budget.

Free sales funnel audit
Client reviews
5.0 ★★★★★ · 66 reviews · All reviews
VD
Viktor Danko

Owner of the company “Rider Rent”

We work with Lux Site on two projects. The main business (14 years old) and a new project. As they say – put on and forgot. There is no need to set tasks, because a team of real pros is working on the projects, who know better what to do and when to do it. There are no unsolvable issues, they always dig deep. Reporting is always on time. It is detailed and clear.
The manager’s attitude is as if it were his own project. Responsibly and with a soul.

Founder of the translation agency
Taras Chervak

Founder of the translation agency “Legalab”

We have been cooperating for almost a year now. We are satisfied. The company works conscientiously and responsibly. They listen carefully and thoroughly to requests and needs, provide professional advice. Special thanks to Olga for her super client-oriented approach: she is in touch almost 24/7/365, prompt, worries about the project as much as we do, and sometimes more. 🙏 Respect! Way to go! 😎👌

DB
Daria Budnyk

Brand Marketing Manager “Bump To Mom”

LuxSite project management was highly efficient, consistently delivering items on time and maintaining a high level of responsiveness to our needs. The team demonstrated a keen attention to detail, ensuring that all aspects of the project were executed seamlessly.
Communication was proactive, and they were quick to address any concerns or modifications required, fostering a smooth and collaborative workflow throughout the project. Overall, their PM’s commitment to timeliness and responsiveness played a crucial role in the success of the project.

IS
Igor Shaverskyi

CEO “Waveup”

LuxSite provided comprehensive SEO services to enhance our website’s visibility, search engine rankings, and organic search traffic.
As a result of LuxSite’s SEO strategy, our website experienced a significant improvement in its Google search ranking. Several pages started appearing on the first page of search results. Optimization efforts contributed to a substantial increase in organic web traffic.
LuxSite demonstrated excellent project management skills by delivering high-quality work on time and within budget. Their quick and efficient communication ensured an effective collaboration process, allowing us to stay updated on the progress of the project and address any queries or concerns promptly.
One of the most impressive and unique aspects of LuxSite is their ability to combine technical expertise with exceptional customer service.

AK
Alexander Kleizinger

CEO, Illicium

We partnered with LuxSite to comprehensively uplift Illicium’s SEO and digital marketing strategies. Their expertise spans from enhancing our website’s SEO framework to optimizing backlinks and providing strategic digital marketing guidance. The noticeable surge in our organic traffic and a robust backlink profile stand as a testament to their efficacy.
LuxSite showcased commendable project management skills throughout our collaboration. They consistently met deadlines, delivering items punctually. Their approach was proactive, with a keen emphasis on understanding and addressing our needs.
Their response time was prompt, and they exhibited a genuine willingness to adapt and offer solutions to any challenges that arose, ensuring our requirements were always at the forefront of their strategy.

SN
Sergey Neshchenko

CEO Lux Okna

I was not satisfied with the cooperation with a large number of companies. I wanted to get a full range of services in one place. From creating a site to bringing it to the TOP-3 in Kyiv. We didn’t have time to experiment. The guys gave a guarantee that we would be in the TOP and fulfilled it. We have been in the TOP of Google for 10 years. I recommend Luxsite!

NV
Natalia Vlasenko

Founder of the company “Zoodom Begemot”

At some point, we realized that we had stopped in development and began to stagnate. And attempts to move from it were futile. Advertising did not work, although it was quite diverse. LuxSite’s honesty bribed me a lot. They do what they say. In six months, we have almost doubled our profits.

Video reviews
Comprehensive Marketing for Online Stores
Cooperation between Safronenko Development and LuxSite
Comprehensive Marketing for Online Stores
Collaboration SASS Military + LuxSite
Comprehensive Marketing for Online Stores
Collaboration Proroliki + LuxSite
Comprehensive Marketing for Online Stores
Collaboration Papa Carlo + LuxSite
Comprehensive Marketing for Online Stores
Collaboration between Dental Art and LuxSite
Comprehensive Marketing for Online Stores
Cooperation between AVIS and LuxSite

Online marketing for online stores and e-commerce, turnkey

An online store rarely hits a ceiling in just one channel. Traffic grows while orders stand still, because some products fail ad moderation or filters generate duplicates. Online marketing for online stores at LuxSite combines SEO, advertising, social media and analytics into one system, where every channel is measured by revenue and cost per order. And we start online store promotion with a funnel audit.

Online store advertising: Google Shopping, Performance Max and Meta Ads

The shortest path from search to purchase is a product ad, where the buyer sees the price before even visiting the site. First we check Google Merchant Center and the product feed. A single error in the attributes can block thousands of items, as happened with Kennedy’s Pharmacy, where we lifted the block on 11,000 products.

Next we launch Google Shopping and Performance Max, while search advertising for online stores captures hot demand for brands and models. Remarketing in Meta Ads brings back those who added a product to the cart and did not pay. We optimize bids for ROAS and category margin.

SEO promotion for online stores: catalog, filters and product cards

A store’s organic performance rests on thousands of pages that must be indexed correctly. That is why we build our work on SEO for online stores on structure: categories targeting high-volume queries, catalog filter combinations open to indexing such as “men’s Nike sneakers”, and sorting and pagination closed off from duplicates.

Product cards get unique descriptions, reviews and structured data, and the site gets E-E-A-T signals, which AI search also takes into account. This is how online store promotion in Google works for orders. We track progress in GA4 through revenue and conversion from organic.

How to grow an online store: marketplaces, SMM and repeat sales

Search and ads bring in a new buyer, while profit often appears on the second and third order. So we connect the Prom and Rozetka marketplaces as an additional storefront using the same feed, add email and push campaigns for repeat purchases, and build demand on social media through SMM and paid social for stores. Such marketing for online stores keeps all channels in one analytics system: you can see which one brings new customers and which one brings back existing ones.

LuxSite works with e-commerce projects in different regions, so we adapt online store promotion in Kyiv, other cities of Ukraine and abroad to local demand, competition and buyer behavior.

If you don’t have a store yet, we can start with online store development with a well-thought-out SEO architecture. If your site is already running, we will first run an audit and identify growth points. Leave a request – we will check where your store is losing orders and what to improve first.

Leave a request
Frequently asked questions about marketing for online stores

Which is better for an online store – SEO or Google Shopping?

Google Shopping for online stores can generate sales right after launch, but every click is paid. SEO for e-commerce takes longer but gradually builds up organic traffic. Together, the channels reinforce each other.

How do Instagram and TikTok affect store sales?

SMM for online stores helps show the product in action, collect reviews and build demand through Reels and TikTok. Dynamic remarketing returns to the feed the products the user has already viewed.

How do you set up Google Shopping for an online store?

You need to set up Google Merchant Center, prepare a product feed and pass moderation. After that, Google Shopping for online stores or Performance Max is launched. Up-to-date prices, availability, photos and specifications are important.

How long does SEO for an online store take?

The technical stage of online store promotion in Google usually takes 1–2 months. Noticeable organic traffic growth is possible after 3–5 months. For large catalogs, the work can last 6–12 months.

What is faceted navigation and why does it need to be optimized?

Faceted navigation is filters by price, brand, color, size and other parameters. Useful combinations can become landing pages, while unnecessary ones create duplicates across catalog categories.

How much does marketing for an online store cost?

The cost of online marketing for an online store depends on the catalog size and the set of channels: SEO, Google Ads, SMM and others. Paid social advertising for stores is calculated separately. We prepare the exact budget after a free audit.

Frequently asked questions about marketing for online stores

We work in other industries too

Furniture and doors
Learn more
Dental clinics
Learn more
Medical clinics and medical products
Learn more
Logistics and freight transportation
Learn more
Agribusiness
Learn more
Windows and construction
Learn more
Marketing for e-commerce

Leave a request for a free store audit – we will show where orders are being lost and how to improve your online marketing for an online store.

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