Lesia Kostenko

Lesya joined the Luxsite team in October 2018. Her career path in digital began with a position as an SEO specialist at a regional information resource. Over time, Lesya realized that paid advertising and working with analytics interested her the most, so she focused on social media targeting and later expanded her expertise to PPC as a whole.

With 11 years of experience in the field, Lesya has worked on projects of varying complexity across different niches, building effective advertising strategies in Meta Ads, Google Ads, TikTok, and LinkedIn.

Among her key professional achievements:

• Flora Shop – an online plant nursery store with high ROAS performance;
• KindFish – profitable sales of premium black caviar even under wartime conditions.

In her work, Lesya most enjoys setting up and optimizing advertising campaigns, testing hypotheses, and finding the most effective combinations of settings that deliver maximum business results.

Her superpower is determination and the ability to see tasks through to measurable results.

💡 Expertise
Setup and optimization of Meta Ads, building high-performing PPC strategies, and working on projects where profitability and scaling are key priorities.

🟩 Personal
Outside of work, Lesya enjoys reading books—especially fantasy, detective stories, and thrillers. She can also parody memes and easily brings humor into everyday work 🙂