Kateryna Skoryk

Kateryna has headed LuxSite’s PPC department since 2019, having joined in 2018. She has 10 years of experience in contextual advertising.

Katya started her career in 2014 – back when Google Ads was still AdWords and ad headlines were limited to 25 characters. Since then, she has grown from a beginner launching campaigns after watching a few YouTube videos to the head of a department with extensive experience in eCommerce, B2B and B2C projects.

Katya is passionate about account audits – identifying weaknesses, offering solutions and watching ROAS grow is what truly drives her. She has a deep understanding of how Google Ads, Shopping ads and Smart campaigns work, and she always strives to make campaigns not just effective, but strategically sound.

• Google Ads (Search, Display, Shopping, PMax)
• Ad Account Audits
• E-commerce Feed Optimization
• Development of Ad Strategies forComplex Niches
• Cooperation with Ukrainian and International Markets
• PPC Team Leadership

Katya reads every day – even after the toughest days. She loves strength training and jumping workouts as her way to stay fit and energized. At home, there’s always something playing in the background – silence just doesn’t inspire her. She collects perfumes and has a knack for picking the perfect scent to match a person’s mood or personality. And one more thing – she can’t fall asleep until every dish in the kitchen is washed 😄.