Details on PPC campaigns and AI optimization of the website https://kennedyspharmacy.com.au/
Project: Kennedy’s Pharmacy
Website: kennedyspharmacy.com.au
Industry: Online pharmacy, over-the-counter medicines, homeopathy, alternative medicine
Region: Australia
Initial Situation
The client is an online pharmacy from Australia. We joined the project at the stage of its first advertising launch. The attempt to upload the product feed to set up Google Ads resulted in more than 11,000 products being blocked due to violations of Google’s pharmaceutical advertising policy. The client needed an immediate solution to launch ads and generate stable sales.
Goals
✅ Unlock the ability to advertise in Google Ads and complete the required certification for an online pharmacy.
✅ Increase sales and profitability in a highly competitive niche.
✅ Achieve a high return on ad spend (ROAS).
Objectives
✅ Conduct a detailed analysis of the product feed and Google Ads pharmaceutical advertising policies in Australia to identify and eliminate the cause of the initial blocking.
✅ Identify and exclude from promotion all products containing components prohibited by Google’s advertising policy.
✅ Complete Google Ads certification for online pharmacies to enable unrestricted advertising.
✅ Set up eCommerce tracking and launch high-performing advertising campaigns (Search, Shopping, PMax) from scratch.
Execution
✅ In-depth analysis of advertising policies and meticulous product feed review. We identified that the blocking was caused by certain medicines containing components restricted by Google Ads – despite being legal in Australia.
✅ Feed cleanup: all “problematic” product items were manually detected and removed from the feed, which eliminated the technical reason for the initial blocking.
✅ Certification: successfully guided the client through the mandatory Google Ads certification process for online pharmacies, enabling full-scale advertising.
✅ Advertising launch from scratch: set up and optimized the following campaign types:
• Shopping Ads: to maximize reach among users ready to purchase
• Performance Max (PMax): to expand into new audience segments and scale results
• Search Ads: to capture high-intent demand from users searching for specific products
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Results
ROAS: 921%
+250% increase in purchases
+455% increase in revenue from purchases
+50% growth in transaction rate
-20% reduction in CPC
Conclusion
Achieving success in the pharmaceutical niche on Google Ads requires not only strong campaign setup skills, but also a deep understanding and strict adherence to advertising policies.
Thanks to the detailed analysis of the product catalog, certification process and elimination of the initial blocking issue, we were able not only to launch advertising but also to reach 921% ROAS, delivering a major increase in sales and profitability for the client. This proves that even in the most challenging industries, it is possible to achieve exceptional results when the right strategy and expertise are applied.