Details on Google Ads setup, management and AI optimization of the website https://ea-logistic.com.ua/
Project: EA Logistic
Website: ea-logistic.com.ua
Niche: Transportation and logistics services across Ukraine and internationally
Region: Ukraine
Initial request
The company approached us with a need to receive targeted leads – phone calls, call-back requests and completed website forms – for cargo transportation across Ukraine and abroad.
Solution
Search advertising campaigns were launched separately for each priority segment: transportation across European countries, grain transportation, oversized cargo, international relocations as well as campaigns based on cargo types.
After collecting enough high-quality conversions, the search campaigns were enhanced with Performance Max campaigns – this made it possible to scale audiences and expand reach without sacrificing quality.
Lead quality optimization would not have been possible without implementing call tracking to monitor phone calls and analyze their quality.
Special attention was given to working with search terms: thorough filtering helped avoid irrelevant leads – for example, from users searching for small parcel delivery or delivery to destinations where the company does not operate.
The process was complicated by the fact that until 2025 Performance Max did not include search term reports or negative keywords, so analytics were performed using external scripts and additional reporting.
Goals
✅ Increase the number of high-quality leads for transportation within Ukraine and abroad
✅ Reduce the share of non-target and spam leads
✅ Optimize the cost per lead acquisition
Objectives
✅ Launch search and Performance Max campaigns for different cargo types and directions
✅ Implement lead quality control tools
✅ Provide a stable flow of requests for the sales and logistics departments
Implementation
- Search campaigns segmented clearly by direction and type of cargo
- Performance Max campaigns working in synergy with search to scale the most effective areas
- Call tracking implementation for call quality assessment
- Improved website forms with input masks for contact fields to eliminate errors in phone numbers and emails
- UTM-tagging and external scripts for advanced campaign analytics
- Exclusion of ineffective placements and continuous negative keyword management
- Custom report dashboard in Google Sheets with labeling of qualified vs. non-qualified leads
- Audience signals for Performance Max updated based on spam source analysis
Більше
Results
- Stable flow of high-quality leads every month – around 180 requests, which created the need for additional logistics staff
- Search campaigns: around 40 leads per month at an average cost of from 130 UAH and a conversion rate of over 10%
- Performance Max campaigns: around 145 leads per month at a cost of from 115 UAH
After a series of optimizations, the share of low-quality leads was reduced to 10–15%, significantly increasing advertising efficiency.
Conclusions
The EA Logistic project became a vivid example of how even in a complex B2B niche with many non-target requests it is possible to build a stable lead generation system. We not only minimized spam, but also “trained” the campaigns to bring high-quality leads while keeping the optimal cost per lead. Thanks to a comprehensive strategy, the company received such a strong and stable request flow that it had to expand its logistics team.
If your business also works in transportation or logistics – we can help you build an advertising system that brings real customers, not just clicks in analytics.