Details on PPC campaign management of the website https://speakingclubnow.com/
Project: Speaking Club
Website: https://speakingclubnow.com/
Niche: Online conversation club for learning English
Regions: Ukraine, Poland, Germany, Spain, Portugal, Turkey, Argentina, India, Mexico, Saudi Arabia
Client’s Initial Request: The client approached us with a request to launch Google Ads campaigns to promote their conversation club platform internationally. The main objective was to attract new users from various countries and increase the number of registrations on the platform.
Solution: Two types of Google Ads campaigns were used for promotion: Search campaigns and Performance Max campaigns.
We created separate search campaigns for each country, taking into account the language preferences of the target audience. For example, for Turkey, we launched two campaigns: one in Turkish with relevant keywords and another targeting English-speaking users.
Additionally, Performance Max campaigns were launched for each region, with separate asset groups tailored to specific audience signals.
Goals:
✅ Launch a stable flow of registrations on the platform through paid traffic
✅ Ensure growth in key performance indicators
✅ Increase the number of paid subscription sales
✅ Scale advertising to new countries and language audiences
Tasks:
✅ Set up proper goal tracking in Google Analytics and Google Ads
✅ Build a semantic core tailored to the language specifics of each country
✅ Create negative keyword lists for each language campaign
✅ Structure the ad account by country and language
✅ Set up search campaigns for each region
✅ Launch Performance Max campaigns with localized creatives and audience signals
✅ Adapt offers and messaging to each target audience
✅ Test different ad triggers and update creatives based on audience response
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Implementation:
We started with the creation of a clear advertising account structure divided by countries and languages. This allowed for better control over performance and quick scaling of effective solutions.
Search campaigns were configured separately for each country and language audience, taking into account local demand, relevant keywords and user behavior patterns.
Performance Max campaigns were launched with localized audience signals and tailored creatives. The main focus was on creating vibrant, visually appealing banners that addressed the specific pain points of the target audience in each country:
- For Ukrainian users – the emphasis was on the convenience of the online format
- For EU audiences – key messages focused on flexible scheduling and boosting confidence in English communication
For India, Saudi Arabia and Latin America – messaging highlighted the international environment, speaking practice with native speakers and career advancement benefits.
We regularly tested different offers and triggers, continuously updating ad copy and banners to keep messaging relevant and improve performance.
Throughout the campaign, we refined the semantic core, expanded negative keyword lists and gradually included new countries in the advertising reach.
Results:
Within the first few months after launch, we achieved a steady flow of registrations and delivered high advertising performance on a global scale:
✅ Over 700,000 ad impressions
✅ Over 38,000 ad clicks
✅ 15.15% – average conversion rate (CR) across the account
✅ Over 5,800 platform registrations
✅ Approximately ₴39 per registration – an exceptionally low CPA for the global market
Conclusion :
The work on the Speaking Club project clearly demonstrated the importance of a systematic approach to advertising: taking into account the linguistic and cultural characteristics of each audience, adapting creatives and offers to different markets, and continuously testing and optimizing campaigns.
Thanks to a comprehensive strategy and flexibility in our approach, we not only achieved high conversion rates but also maintained low user acquisition costs across diverse markets.
This case proves that personalized work with each audience segment and data-driven analysis can successfully scale projects across multiple countries with outstanding results.
If you want your advertising to perform effectively and generate real leads, we’re ready to help your business achieve the same success.