Details
Project: Speaking Club – a conversation club
Website: https://speakingclubnow.com/
Topic: Conversational language club
Regions: Ukraine, Turkey, Argentina, Mexico
Promotion Period: June 2023 – August 2024
Platforms: Facebook, Instagram
Client’s Initial Request: The company approached us with a request to launch advertising campaigns to promote the conversation club and generate registrations on the platform.
Рішення: To achieve the set objectives, we utilized optimization through Google Ads.
Goals:
✅ Launch registrations via paid traffic
✅ Ensure growth in critical performance metrics
✅ Increase the number of premium subscription sales on the Speaking Club platform
Tasks:
✅ Set up goals in Google Analytics
✅ Verify proper connection between Google Ads and Google Analytics accounts
✅ Compile a list of keywords, match types and bids
✅ Create a list of negative keywords
✅ Structure the Google Ads account
✅ Launch search campaigns in Google Ads
✅ Launch shopping campaigns in Google Ads
Implementation:
✅ Around 2,100 keywords were processes; those that did not reveal any efficacy were paused
✅ Over 5,000 search queries were analyzed, with irrelevant words/phrases added to negative keyword lists
✅ New responsive search ads created
✅ Maximum number of ad extensions added
✅ A custom bidding strategy for each campaign was chosen, based on results from strategy experiments
Більше
Results:
We used eye-catching creatives to attract the attention of potential users.
After extensive optimization and numerous tests over the course of the year, we achieved:
✅ Over 800,000 ad displays per month
✅ Over 40,000 ad clicks per month
✅ ROAS (Return on Advertising Spend) of 75%
✅ Over 110,000 unique users on the website
✅ Around 600 registrations on the platform per month
✅ Over 1 million ad reach
Multilingual project implementation by country:
Conclusion:
Combination of search campaigns, detailed audience segmentation and in-depth keyword analysis enabled us to achieve maximum effectiveness. Knowledge of the client’s niche and the unique factors influencing users’ choice of a conversation club allowed us to craft highly relevant ads and select effective keywords.
Regular performance analysis and continuous testing is a proven strategy for consistently improving campaign efficiency.