Details on PPC campaigns and AI optimization of the website https://centro.credit/
Project: Centro Credit
Website: centro.credit
Niche: Online loans
Region: Ukraine
Initial situation
The company aimed to receive contacts of potential clients and online loan applications through the website.
Challenges
- The topic is conditionally restricted for advertising under Google Ads policies, which limits available ad formats.
- High level of competition in search for targeted queries.
Solution
- We used search advertising for themed queries and competitor brand names.
- We set up dynamic search ads with selected categories and specific landing pages to increase relevance.
- We optimized campaigns for conversions (loan application form submissions and registration in the personal account).
Goals
✅ Generate contact leads from potential clients
✅ Online loan applications via the website
Objectives
✅ Deliver targeted traffic to the website at the lowest possible cost per click
✅ Maximize use of available Google Ads formats for a conditionally “restricted” niche
✅ Optimize campaigns for conversions
Implementation
- Search campaigns with thematic keywords and competitor brand queries
- Dynamic search ads with selected categories and landing pages
- Bid and keyword optimization to reduce CPC and increase conversions
Більше
Results
- Targeted traffic: 4,658 website users
- Average CPC: 8.05 UAH
- Number of conversions increased 9.5× compared to the previous similar period
- Cost per conversion (form submission/registration): 21.13 UAH
Conclusion
This case shows that even in complex and highly competitive niches with advertising restrictions, it is possible to achieve excellent results and acquire the right audience at an affordable price.
If you have a similar business and want to increase online applications and sales, our team is ready to take care of your advertising and deliver real results from the very first days of campaign launch.