Details
Project: https://speakingclubnow.com/
Theme: Speaking club
Region: Ukraine, Turkey, Argentina, Mexico
Promotion period: June 2023 – August 2024
Platforms: Facebook, Instagram
Client’s request: SMM promotion to popularize the speaking club.
Solution: To achieve the goal of popularizing the club, we decided to address the audience’s pain points by promoting the speaking club and highlighting various consumer needs. The goal was to convey to the followers that starting to speak English is not scary and is very easy.
Objectives:
✅ Communicate the simplicity of the speaking club’s philosophy to the target audience.
✅ Increase the number of followers on owned media.
✅ Create organic “buzz” around the brand and content.
✅ Build a communication strategy.
✅ Increase registrations for speaking sessions.
Tasks:
✅ Achieve maximum organic reach of the target audience.
✅ Content development and preparation.
✅ Launch of targeted advertising.
✅ Community management: instant responses to questions, dealing with negative feedback.
✅ Content evaluation and analysis, proactive approach, and recommendations for changing content topics or published content, and SMM page management approaches.
Implementation:
✅ Audience analysis.
✅ Launch of ad campaigns to increase brand recognition.
✅ Launch of ad campaigns for “Conversions.”
✅ Developed and implemented an SMM strategy.
✅ Developed a unified style for profile content.
✅ Developed the brand’s Tone of Voice (ToV).
✅ Used situational marketing and leveraged current events in line with the brand’s ToV.
✅ Introduced new categories relevant to the target audience.
✅ Developed a concept for visual design.
Більше
Results:
During our collaboration with the client, we developed a unique and dynamic page design, as the club had to stand out from competitors and attract attention.
If we talk about achievements in numbers, we managed to:
✅ Increase the reach of Reels
✅ Increase the reach of posts
✅ Increase the reach of Stories
✅ Increase the reach on Facebook and Instagram pages and networksЕ
✅ Increase profile visits
✅ +8K followers on Facebook and Instagram pages.
✅ +10K comments on Facebook pages.
✅ <3000 reposts on Facebook.
Multilingualism of the project by countries:
Conclusions:
Speaking club is a “start-up” that showed that a speaking club can be taken to a new level of promotion. Here, we implemented bold ideas and an eccentric design that people remembered from the first glance and made them stay on the page longer.
The project had a highly detailed functionality that allowed new users to immediately find a room for themselves and join conversations with participants from Mexico, Argentina, Poland, and other countries completely free of charge.
The project was worked on by a large LuxSite team, which allowed for the generation of constantly new and cool ideas that were then implemented into posts, stories, or individual offers for users.
Was it interesting for us? Of course! And we want to share our experience with you! So, if you’re hesitating whether it’s worth promoting a speaking club through social networks – don’t hesitate! We definitely have something to surprise you with 🙂