Details
Project: https://kivshovata-agro.com.ua/
Topic: Agro services
Region: Ukraine (Kivshovata village, Kyiv region)
Platforms: Facebook
Promotion period: October 2020 — February 2022
What the client asked: Request for SMM promotion for the company’s business page on Facebook without an advertising budget.
Solution: To implement the given task, we propose a strategy for creating engaging, helpful, and relevant content that will attract the audience and stimulate maximum interaction.
Goals:
✅ Fill and develop the page to tell about the company’s advantages.
✅ Increase brand recognition and attract new target subscribers (residents + residents of nearby villages).
✅ Increase users’ awareness of the services provided by the company.
✅ Active coverage of business activities for residents.
Tasks:
✅ Development of SMM strategy.
✅ Creation of quality content.
✅ Communication with users (working with a negative, prompt response to comments and direct messages).
Implementation:
✅ Developed and implemented SMM strategy.
✅ We developed a unified style of filling the profile with content.
✅ Developed and implemented systematicity in publications.
✅ We developed the ToV of the brand.
✅ We created a visual concept considering the promotion goals (brand recognition, detuning from competitors).
Більше
Results:
The activities of the Kivshovata Agro company are limited to a relatively narrow geographical location (758 square km), which includes the village of Kivshovata and land plots under local authority. Accordingly, the target audience is also limited to this location (total population of 26,468 people). Within these restrictions, the task of popularizing the company’s activities was set.
Coverage of the company’s activities included the publication of live content, filming of production, processes, and employees. With this aim, we systematically visited the fields to show the client how true they are. Work on elevators, sowing and harvesting grain, and repair work with equipment is what the Kivshovata Agro company lives daily, and this is precisely the content that the target audience of the Facebook page expected to see.
A feature of the project was also the fact that the owner of the Kivshovata Agro enterprise is a foreign company (located in Japan). Especially for the convenience of management, the company’s page in English was maintained in parallel.
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Organic growth of subscribers for 12 months.
The cost of a target subscriber is 0$:
An example of the organic reach of publications:
The video publication gained special favor:
In general, the promotion of the company page on Facebook, in this case, has a branding character. The Kivshovata Agro company cooperates with the residents of the Taraschansky district: it leases land plots, rents out machinery, provides services for sowing and harvesting grain crops, and also provides fellow villagers with jobs, winning the favor of the local population. At the administration building of the enterprise, a modern dispensary is equipped, which accepts everyone willing for consultations and treatment. The company actively participates in public works — arranging the territory and organizing gifts for local students for the holidays.
Conclusions:
SMM promotion of the agricultural company in social networks gave good results. We managed to increase the reach of Facebook posts. To build a loyal attitude of residents towards the company in general, we involved locals in discussing and solving urgent life issues in the community. We actively covered all the events — holidays, significant dates, etc. Also, we took an active part in building the company’s overall image. Namely, we talked about all updates on our service, offered to use the medical center’s services, and helped register with the doctor. We also created up-to-date content about events in the fields and at the enterprise. All these components allowed us to build an information space from which people learned firsthand the updated information.
If you have a similar business, we will gladly offer exciting solutions for its promotion!