Lori: SMM promotion of a Ukrainian furniture manufacturer

Details

Project:  https://www.lori.com.ua/

Topic:  Repairs

Region: Ukraine

Platforms: Facebook, Instagram

Promotion period: September 2019 — February 2020

What the client asked: The Lori factory is a Ukrainian manufacturer of high-quality solid oak furniture. The price category is designed for the segment of consumers with an Average + income. The client requested to set up end-to-end analytics and associate by-call purchases in messengers and offline stores with traffic channels to the site. The client’s task was also to set up all the processes that would help control traffic channels and increase sales.

Solution: To implement the task, we proposed a strategy for creating engaging, functional, and relevant content that will attract the audience and stimulate maximum interaction with us. PPC resources were connected to set up analytics.

Goals:
✅ Create a page that could tell about the store’s wide assortment.
✅ Increase brand awareness and attract new target subscribers.
✅ Increase organic coverage and interaction with publications in general.
✅ Increase traffic to the site.

Tasks:
✅ Development of SMM strategy.
✅ Creation of content that would reveal the essence of the project.
✅ Launching targeted advertising (the primary goals are to increase brand recognition, reach, traffic to the site, orders on the site, and direct mail requests).


Implementation:
✅ Developed and implemented SMM strategy.
✅ We developed a unified style of filling the profile with content.
✅ Developed and implemented systematicity in publications.
✅ We developed the ToV of the brand.

Більше

Lori

Results:

To stand out from the competition, it was decided to emphasize the convenience of furniture, many upholstery options, and various designs suitable for the home and the horeka sector. Our team daily consults with managers to follow up on customer requests. We turn the received information into creatives, then fall into reels’ recommendations. Here, for example, we do crash tests on fabrics and varnish.

We speak with subscribers in their language through the content on the page. The team focused on the client’s needs, and this made it possible to build a friendly atmosphere where the client would always find answers to their questions, familiarize themselves with new products, and be able to purchase upgrades for their home.

We also decided to highlight the following categories of publications:

  • Acquaintance with the assortment.
  • Acquaintance with the technologies used in production.
  • Store life.

Our goal was to convey information about the furniture that the consumer buys in an accessible, easy-to-understand format.

The tone-of-voice was decided to be official but not too dry — publications aimed at consumers looking for furniture for their house or apartment.

We chose targeted advertising as the primary tool for promotion on social networks. For this type of business, social networks are mainly not a source of sales but a means of increasing recognition, declaring yourself, and introducing potential customers to Ukrainian products.

The main tasks in advertising were the following:

  • Increase engagement in posts.
  • Expanding the reach of the target audience.
  • Attracting additional traffic to the website.

Results:

We share the results we achieved:

✅ Increased page coverage to over 1.5 million views.

✅ Increased page visits. The figures exceed the 40,000 mark.

✅ More than 19 million people saw advertisements.

Conclusions: 

Lori is not another furniture company chasing large-scale production. Lori is about unique tables, chairs, sideboards, and coffee tables created for aesthetic and functional satisfaction. The owners of this company have always encouraged us to believe that this is not a business for the sake of business but for the sake of pleasure. And this is felt in every Lori product.

We are glad our team managed to catch this vibe and be on the same page with the customer. We are proud that Ukrainian manufacturers produce truly high-quality products.

Loving your business is our main feature. We know and can build all processes so that customers admire you competently. We're sure you want the same! Leave an application — we will discuss the details.  

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