Details
Project: https://selm.com.ua/
Topic: Agricultural machinery and spare parts
Region: Cherkasy
Platforms: Facebook
Promotion period: September 2018 — March 2019
What the client asked: Request for SMM promotion for the company’s business page on the Facebook network with an advertising budget.
Solution: To achieve the given task, we offer an organic promotion strategy by creating exciting and relevant content and paid advertising for commercial publications.
Goals:
✅ Fill and develop the page so that it can talk about the advantages of the enterprise.
✅ Increase brand recognition and attract new target subscribers.
✅ Increase users’ awareness of the services provided by the company.
✅ Increasing engagement rates.
✅ Increasing the number of followers on the page.
✅ Increasing the volume of sales of spare parts.
Tasks:
✅ Development of SMM strategy.
✅ Creation of visual and textual content.
✅ Communication with users (working with a negative, prompt response to comments and direct messages).
✅ Launching and conducting effective advertising campaigns.
Implementation:
✅ Analysis of the target audience.
✅ Creation of unique and creative content for promotions.
✅ Launching advertising campaigns to increase engagement.
✅ Developed and implemented SMM strategy.
✅ We developed a unified style of filling the profile with content.
✅ Developed and implemented systematicity in publications.
✅ We developed the ToV of the brand.
Більше
Results:
At the beginning of our cooperation, the page had 4,307 followers. During the promotion period, the number of subscribers increased to 10,058. The dynamics of growth are given below.
The most significant increase was 125 people in one day:
The issue of follow-to links published in posts is hot for our customers. The dynamics of clicks are shown below:
At the beginning of the cooperation, page views stopped around the 500 mark. During the page promotion, we reached 2,884 views, 2.5 times more than what we started with.
Since the company supported all creative proposals, we conducted several successful advertising campaigns and achieved good results. The dynamics are given below:
Post-reach rates increased almost 5 times after two months of promotion.
Interestingly, thanks to successful posts, we reached the mark of 19,791 organic coverage.
Usually, clients come to us with a problem like “Nothing is happening on our page — no comments and likes.” Using the example of this collaboration, we show that any page can be brought to life:
What was interesting about cooperation with this project for us as specialists? The company’s management was exposed to the implementation of creative ideas in entertaining content, which found successful feedback from subscribers. The target audience liked to see certain situations from the farmers’ lives and gladly joined the lively discussion of the topic presented in the publications. Thematic videos gained special favor.
Below are examples of successful video posts that got the highest engagement rates.
Below are the most successful photo publications:
For the submission of commercial proposals, unique publication templates were developed, and active promotion was carried out.
Thematic draws won special favor among the page’s target audience. We drew a Halloween pumpkin, a set of Christmas decorations, a garland and Tullamore Dew 12 summer aged, and a beer keg. The dynamics of participation as of 2018 were excellent.
Examples of draws are given below:
We advise all our clients to share events from the company’s life because it helps to reach a qualitatively different level of communication with the target audience. Selm Agro is a vivid example of how posts of a private nature find feedback. An example of a successful publication is given below:
Conclusions:
Even though the company mainly works in the B2B sphere, it understands that interaction with customers in the digital age is essential to organize through all communication channels. Selm Agro turned to us to implement this task.
It’s no secret that the company needs to be visible to increase sales. Interaction with the audience on the Facebook site allowed us to learn what potential customers are most interested in, what content we need to work with to achieve our goals, and what content subscribers are ready to respond to.
The development of rubrics, constant experiments with information presentation formats, and creative solutions played in perfect tandem and gave incredible results. Selm Agro is a vivid example of a successful SMM promotion, even with a small monthly advertising budget ($215).
Do you still have doubts about promoting Agro topics in social networks? We will dispel them! Leave a request on the website, and we will gladly offer a solution for your project!