Details
Project: https://modusclinic.com.ua
Topic: Kinesitherapy and physical rehabilitation
Region: Kyiv
Platfroms: Facebook, Instagram
What the client asked: When we started cooperation, the client did not have pages on social networks, but he had a new website working in test mode. Generating quality leads was our team’s task.
Solution: After detailed discussions with the client, we selected promotion channels and methods. The company offered the opportunity to get a doctor’s consultation at the best possible price, which gave them a big advantage over other competitors. So it was decided to use this unique offering for promotion. We chose social networks and targeted advertising as the promotion channels.
Goals:
✅ Completing and developing pages.
✅ Increasing brand awareness and attracting new targeted subscribers.
✅ Lead generation.
Tasks:
✅ Development of an SMM strategy.
✅ Identity development.
✅ Creation of visual and text content.
✅ Communication with users (working with negative feedback, prompt response to comments, and direct messages).
✅ Launching and maintaining targeted advertising.
Implementation:
✅ Analysis of the target audience.
✅ Developed and implemented an SMM strategy.
✅ Developed the ToV of the brand.
✅ Developed a unified style for filling your profile with content.
✅ Developed and implemented systematicity in publications.
✅ Set up advertising accounts and launched advertising campaigns to generate leads.
✅ Started raising brand awareness through advertising publications and Instagram Stories.
✅ Introduced the collection of contact information of potential clients on social networks.
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Results:
Modus is a medical center offering treatment and rehabilitation of patients with pathologies of the musculoskeletal system, diseases of the cardiovascular, respiratory, nervous, and endocrine systems, and post-traumatic exacerbations. Therefore, our mission, as a team that was promoting these services, was to convey all the advantages over competitors to the consumer.
Over the 3 months of working on the project, we did a lot of work, including filling the page with content and developing it. Our team visited the clinic twice a month to take photos and video content. We filmed offices, personnel, and equipment, and edited videos of training on simulators, excursions around the clinic, and doctors’ appeals. We did much for the client to understand what kind of service the clinic offers.
We developed a rubricator for the pages (about us, about services, free dates, myths about diseases), which made it possible to publish a variety of interesting content.
We also developed advertising creatives aimed at generating leads:
As for the numbers, in 2 months of work, we received the following results:
- 143 679 advertising reach.
- 404 direct requests.
- 272 increase in followers on the Instagram page.
- $2.45 is the average price per click.
Conclusions:
Launching projects from scratch is a rather challenging but fascinating task. We are glad that business owners trust us at such a crucial moment, and we, in turn, do everything possible to ensure that they have only positive project experience.
All experts know that getting the most targeted leads takes time to train the algorithms. Since we had limited time, we were only able to track the audience’s behavior and reaction to the creatives. But even these results are important to us.
Finally, we were able to develop visual content for the page that is easily perceived by the audience and has a high-quality response from subscribers.
Are you interested in promoting a similar business? Contact us! Leave a request and our manager will contact you shortly for a consultation.