Деталі
Project: https://sportbrands.com.ua/
Topic: Sportswear
Region: Ukraine
Платформи: Facebook
Promotion period: April 2019 — July 2019
What the client asked: The client came with a request to increase the awareness of potential customers on social networks about the company’s new collections and seasonal offers, increase sales from the Facebook social network, and carry out work on expanding the brand’s audience.
Solution: To implement the task, we focused on creating live content, giving excellent organic promotion results.
Goals:
✅ Attracting the target audience to pages in the Facebook social network.
✅ Increasing the number of sales.
✅ Increasing brand recognition.
Tasks:
✅ Development of SMM strategy.
✅ Creation of visual and textual content that would reveal the essence of the project.
✅ Communication with users (working with a negative, prompt response to comments and direct messages).
Implementation:
✅ Developed and implemented SMM strategy.
✅ We developed a unified style of filling the profile with content.
✅ Developed and implemented systematicity in publications.
✅ We developed the ToV of the brand.
✅ We created a visual concept considering the promotion goals (brand recognition, detuning from competitors).
Більше
Results:
To implement the set tasks, we developed a strategy that included the most versatile information about the product so that people involved in sports or just planning to start could choose the best option.
Most of the content was provided by a subsidiary company, the Mizuno company’s product distributor. But to diversify the content, we filmed products in the store every month. This ensured the availability of new and relevant content on the page. Video reviews of the product collected large coverage.
We implemented a rubric with the following directions: about the product, promotions, special offers, offline stores (video), and the company. Thus, with one content plan, we could reach a large audience — from those waiting for discounts to those on the page for the first time.
A separate part of the content that brought significant indicators of coverage is customer reviews. This vast community shaped the general mood of communication on the page. They exchanged experiences and recommendations and attended all sports events in which our brand participated.
According to the results of organic promotion, we found that publications with prices and reviews of products work best, so it was decided to continue moving in the same direction.
Results:
In 3 months of cooperation, using the organic method of promotion, we managed to increase the number of followers on the Facebook page to 5,831 people.
Conclusions:
The Japanese brand of sports shoes and accessories, Mizuno, sells products to support an active lifestyle. This is equipment for various sports, comfortable clothes and shoes. The company turned to us when the brand distributor in Ukraine became dissatisfied with Internet traffic and sales indicators.
It is worth noting that the sportswear niche is the leader in the number of competitors, and you have to compete not only with Ukrainian manufacturers but also with foreign ones. To win this battle, we must position the business and describe the audience to whom we will sell our product as accurately as possible — we cope with this task successfully.
Our page was different from competing profiles. Everything was here — the brand’s individuality, the audience’s emotional involvement, personal stories, and the selection of the necessary goods for any sport. This became a crucial moment in a promotion.
We love the sports theme and, most importantly, know how to promote it qualitatively. Leave an application — let’s discuss the details!