Details on SMM promotion and AI optimization of the website https://otpleasing.com.ua/
Project: OTP Leasing – a universal leasing company
Website: https://otpleasing.com.ua/
Niche: Leasing
Region: Ukraine
Platforms: Facebook, Instagram
Initial Request: In March 2024, OTP Leasing turned to LuxSite Digital Agency with a request to strengthen its presence on social media. Despite a stable position in the financial services market, the company required a refreshed communication approach to increase brand awareness, attract a new audience and stimulate sales through digital channels. The key task was to build modern, expert and at the same time human-centered communication that would help the brand become closer to customers and highlight the advantages of cooperation with OTP Leasing. The LuxSite team developed a comprehensive SMM strategy focused on measurable results, dynamics and tangible business value.
Solution: It was decided to update the brand’s social media presence by making communication more modern, easy to understand and value-driven for the Ukrainian audience. The main idea was to combine the brand’s financial expertise with an open and friendly communication style, emphasize the advantages of leasing and its practical benefits for clients, and increase visibility and engagement among the business audience and potential partners. To achieve these goals, several key development directions were chosen: creation of a consistent Tone of Voice, adapting the visual style to digital platforms, launching interactive and educational content formats that ensure effective audience engagement.
Goals
✅ Increase OTP Leasing brand awareness among the target audience
✅ Boost activity and interaction with content on social media
✅ Shape a modern, expert image of the company in the digital environment
✅ Attract new clients through social media channels
✅ Maintain stable communication with the business audience, demonstrating the benefits of leasing solutions
Tasks
- Develop an updated SMM strategy for the well-established and reputable OTP Leasing brand, part of the international OTP Group
- Strengthen the company’s digital presence in accordance with the high standards of a global brand
- Create modern content that combines corporate values with clarity and human touch
- Increase audience activity and content interactions
- Launch advertising campaigns aimed at boosting brand awareness and generating new client leads
Більше
Implementation
- We updated the brand’s communication strategy considering the standards of OTP Group and the specifics of the Ukrainian market
- Defined a Tone of Voice that combines financial expertise with a modern and open communication style
- Developed a visual style aligned with OTP Group’s corporate identity – including branded colors, structure and graphics
- A content plan was built emphasizing practical value, leasing explanations, real client cases and benefits of cooperation
- We launched a series of advertising campaigns targeting the business audience and potential partners
- AI tools were used to create high-quality visuals and videos that meet corporate standards
- Created educational content formats – Reels, Stories and carousels that explain complex financial topics in simple language
- Ensured active community management: responding to messages, consultations, engagement activities and comment moderation
- Conducted regular analytics to optimize content according to user behavior
- Integrated AI tools as an essential component of modern digital promotion
To achieve the set goals, competitor accounts and target audience behavior were analyzed, which enabled us to develop a visual style that would stand out within the niche. To make the brand recognizable, LuxSite introduced unique AI-generated illustrations rather than standard photos, creating a bright and memorable visual identity.
Visual Direction
The visual component of OTP Leasing communication is based on OTP Group’s corporate standards, with the brand’s signature green palette symbolizing stability, reliability and development. All publications and advertising creatives follow the unified identity system – consistent use of brand colors, typography and stylistics ensures recognition across the digital environment.
To add modernity and creativity to the content, AI technologies were integrated into visual production. This became the foundation for the project’s key creative element – an AI character that makes communication lively and relatable.
One of the most impactful examples is the AI character “OTP Men” – a unique comic-style hero who presents leasing products and benefits in a fun and dynamic way. This creative idea received strong audience feedback, significantly increased engagement on social media and even inspired business partners to adopt similar communication approaches.
Example of a comic created for OTP Leasing’s Birthday: https://www.instagram.com/p/DKrP-vuNsZ-/?img_index=1
The combination of OTP Group’s corporate visual identity with modern AI-powered creativity enabled the creation of a strong, recognizable and memorable social media brand image.
Results (September 2024 – October 2025)
✅Interactions with the account increased from 66 to 638 per month
✅Profile views increased from 5,202 to 88,513 per month
✅Profile visits grew by +291.8%
✅Facebook views increased by +1,119.8%
✅Reach increased by +411%
Conclusion
The promotion of OTP Leasing on social media became a successful example of implementing an SMM and targeting strategy for a major international financial brand. Thanks to a comprehensive approach, the LuxSite team effectively combined OTP Group’s corporate standards with modern digital trends, creating a recognizable, dynamic and technological communication style.
Targeted advertising ensured high reach and engagement: campaigns were segmented for business clients and potential partners, increasing brand visibility and generating relevant traffic to the website.
The integration of AI creatives – particularly the “OTP Men” character – made content more vivid and memorable, fostering organic interaction and emotional connection with the audience.
The results demonstrate that systematic work with content, advertising campaigns and AI-driven creativity strengthened OTP Leasing’s position in the digital space, enhanced brand awareness and increased audience activity.