Good afternoon! Thank you very much for your cooperation, the content that you produced this year was very high quality. Unfortunately, we had very few products this year, so we did not make big discounts, and therefore sales were not very high, but on 29.12 the last jar was sold, which indicates correct calculations. We will have the next products only from May-June, and we plan to continue cooperation with you from September, as always. Thank you again for your work, it was very productive and professional.
❤️ 🔥
Details on advertising and AI-driven promotion for the website kindfish.com.ua
Client: Kind Fish – a Ukrainian manufacturer of natural black caviar.
Niche: Food segment / Premium delicacies.
Platforms: Instagram, Facebook.
Більше
1. CHALLENGE & PROJECT SPECIFICS
We work with Kind Fish on a seasonal model: every year, when the harvesting and packaging season begins, we relaunch social media.
The main goal for the 2025–2026 season was not just to maintain brand awareness but to ensure the maximum product turnover speed. We needed to turn a premium delicacy into a product people want to buy “right here and now.”
2. STRATEGY & EXECUTION
To achieve ultra-fast sales, we focused on three key components:
📸 Visual Content & Production
We moved away from boring catalog-style photos. The team conducted a series of exclusive photoshoots and video productions:
- Created aesthetic Reels showcasing the texture and serving of caviar.
- Focused on “live” content: unboxings, serving moments, real emotions from the product.
- This increased Instagram Stories views by 466%.
Before After
🎯 Precise Targeting
We built a sales funnel on Facebook and Instagram, focusing on an audience that buys premium products and values refined food.
The ad setup strategy included:
- Interest and behavioral segments matching premium brand consumers and gourmets.
- Lookalike audiences based on website visitors.
- Creatives focused on quality and aesthetics – visuals with detailed product presentation in a restrained luxury / old money style, emphasizing the brand’s premium and high-status positioning.
💬 Perception Shift (Tone of Voice)
We changed the positioning: black caviar is not only for holidays.
It is an affordable luxury, a healthy table appetizer and a modern tradition.
This helped attract a younger and more active audience.
3. RESULTS: RECORD SOLD OUT
This year, thanks to a precise targeting strategy and high-quality content, we achieved an incredible result:
🔥 WE SOLD OUT THE ENTIRE CAVIAR STOCK IN 2 MONTHS.
Key performance indicators for the period:
For 2 months (November–December):
- 267,952 – ad impressions
- 2,500+ – targeted website clicks
- ROAS 3.86 – average for campaigns optimized for Website Purchases
Result: The product went out of stock before the official season ended.
The client is satisfied:
Instagram:
Facebook:
4. CONCLUSION
The Kind Fish case proves: when a high-quality product is combined with professional production and systematic targeting, the results come fast. We created real hype that allowed the client to sell all products in record time.