Details on SMM promotion, targeted advertising and AI optimization of the website https://dosvid.io/
Project: Dosvid – LMS for creating online courses and schools
Website: dosvid.io
Niche: LMS
Region: Ukraine
Platforms: Facebook, Instagram
Client background: The client approached us with plans to launch their own LMS (Learning Management System) for creating online courses and schools. By the time we started working together, the client already had a functional website. However, there were no social media channels, meaning no direct communication platforms with the audience.
In addition, the client lacked a clearly defined tone of voice and positioning in the online education market. This triggered the need to develop a unified communication strategy that would differentiate them from competitors and resonate with their target audience.
Solution: To launch the client’s social media with a ready-made website, we implemented the following steps:
- Developed positioning and Tone of Voice (ToV)
- Implemented visual branding
- Built a content strategy
- Ensured regular posting
Goals:
✅ Increase brand awareness and attract new targeted followers
✅ Increase organic reach and overall engagement with posts
✅ Generate a steady flow of registrations on the website through social media
Tasks:
✅ Fill the page with informative and creative content showcasing the product
✅ Launch targeted ads (brand awareness campaigns, lead generation ads)
✅ Establish effective communication with users (handling negative feedback, promptly responding to comments and direct messages)
Implementation:
✅ Developed and implemented an SMM strategy for Instagram and Facebook pages, taking into account the target audience specifics on both platforms
✅ Implemented the visual concept provided by the client for page management
✅ Wrote shooting scripts and selected references
✅ Developed the brand’s Tone of Voice for crisis situations and general audience communication
✅ Created concepts for ad creatives and handled the production process
✅ Selected and coordinated communication with bloggers and opinion leaders
✅ Continuously updated the project strategy based on ad performance results on Instagram and Facebook
✅ Regularly promoted posts to boost profile activity
✅ Independently filmed and edited video content for social media
✅ Wrote and sent email campaigns to potential platform users to attract a new audience
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To achieve the set goals, we analyzed competitors’ accounts, studied the target audience and developed visuals that would work in this niche. To make the brand stand out and boost recognition, we used unique illustrations instead of standard photos, creating a bright and distinctive style that catches attention and is easily associated with us.
The color palette was built on contrast and saturation, making it memorable and positively impacting brand recognition. Since the visuals focus on topics related to online courses, thinking and creativity – and feature unique illustrations and stylized images instead of stock photos – visitors can immediately grasp the core offer without even opening the page, which shortens the customer journey.
Results (June 2024 – June 2025):
✅ Account reach growth – from 200 to 800 people per month
✅ Engagement growth – from 38 to 110 interactions per month
✅ Profile visits increased by 73.1%
✅ Total profile actions increased by 80.8%
✅ 180+ website registrations from Facebook Ads in 3 months
✅ 145,000+ ad displays in 3 months
✅ Social media reach of about 23,000 people in 3 months
Conclusion:
Throughout our work with the client, we achieved significant growth and proved the effectiveness of building a strong digital presence for an online school. We not only drastically increased account reach and audience engagement by hundreds of percent but also ensured steady profile traffic growth and high conversion rates through targeted ads. Over 145K ad displays and 180+ registrations in three months are clear proof that our strategies deliver real results.
If you want to scale your online school, attract thousands of students, build a strong brand and turn potential audiences into active participants – welcome! We know how to achieve your goals.