Details on SMM management and targeted advertising of the website https://sportlavka.com
Client’s Request: In February 2024, a sports goods store approached us to optimize their page for launching targeted ads for food products. Previously, the page followed a generic template without a clear direction. The main goals were to increase brand awareness and boost product sales through the company’s online store.
Solution: At the beginning of the collaboration, we organized a product photoshoot and established a clear promotional direction to achieve the set goals.
This case study outlines the detailed results of managing social media pages on Facebook and Instagram, along with comprehensive targeted advertising efforts.
Goals:
✅ Increase brand recognition and attract new target followers.
✅ Increase organic reach and engagement with posts in general.
✅ Achieve a steady flow of sales through social media.
Tasks:
✅ Develop an SMM strategy.
✅ Fill the page with informative and creative content that showcases the product.
✅ Launch targeted ads (ads aimed at increasing brand awareness; ads to increase inquiries in Direct and Messenger; ads to boost sales on the website).
✅ Organize effective communication with users (working with negative feedback, quick responses to comments and direct messages).
Implementation:
✅ Developed and implemented an SMM strategy for Instagram and Facebook pages, considering the specifics of the target audience on both platforms.
✅ Created a unique visual concept for the pages.
✅ Wrote shooting scripts and selected references.
✅ Conducted a photoshoot for content intended for future publications on social media.
✅ Worked on the brand’s Tone of Voice for crisis situations and general communication with followers.
✅ Developed the concept for advertising creatives and took charge of their execution.
✅ Selected and communicated with bloggers and opinion leaders.
✅ Used quizzes, polls, and recipes in Stories for better engagement.
✅ Constantly updated the project’s strategy based on the results of ads on Facebook and Instagram pages.
✅ Launched advertising campaigns with “Traffic and Conversions” goals for the website.
✅ Regularly promoted posts to increase activity in the profiles.
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To achieve the set goals, we analyzed competitors’ accounts, the target audience, and developed visuals that resonate with this niche. To highlight the brand and enhance its recognition, we conducted a product photoshoot aligned with the developed visual concept. We also created recipe videos using the product, which became the most popular among users.
Profile BEFORE and AFTER our work:
The primary focus in the visual style was placed on food products, as this is one of the company’s core directions.
The color palette was harmoniously built around the brand’s signature green color. This contrasting design is easy to remember and positively impacts brand recognition. By featuring the main product in close-up on most ad photos, visitors are introduced to the offering even without visiting the page, simplifying the customer journey.
Results for February 2024 – August 2024:
✅ +466% increase in Instagram Stories views
✅ > 500 sales from Facebook Ads campaigns
✅ > 903,047 ad impressions
✅ Website traffic: > 20,000 visitors
✅ Transactions doubled compared to 2023
✅ Social media reach: ~100,000 people per month
✅ Grew the audience to 6,800 followers in just 3 months
Conclusion:
Promoting food products is a dynamic and competitive process that requires a comprehensive approach. Through the successful combination of SMM, content marketing, and targeted advertising, we achieved the set goals.
A deep understanding of our target audience’s needs and preferences allowed us to craft effective marketing strategies that attracted new users and retained loyal followers.
We managed to drive sales without relying on traditional personalized offers or discounts. Interestingly, not a single promotional offer was used on the account.
This food product promotion campaign led to a 25% increase in sales and attracted a new audience of young, active individuals.
Through targeted social media advertising, we established a strong brand image as a leader in the sports nutrition segment. The key success factor was personalizing offers for each client segment.
Do you have a similar business? We’d be happy to help with your promotion!