Details on SMM promotion and AI optimization of the website https://www.avis.com.ua/
Project: Avis – the world’s largest car rental corporation
Website: https://www.avis.com.ua/
Industry: Car Rental
Region: Ukraine
Platforms: Facebook, Instagram
Client Brief: Avis approached LuxSite Digital Agency in 2021 for comprehensive social media promotion on Instagram and Facebook. This was one of the agency’s first SMM projects in the transportation sector and became a key element in expanding LuxSite’s social marketing services. The goal was to develop a cohesive online presence strategy for the brand, increase awareness among the target audience, and build a loyal and engaged community of followers.
Solution: LuxSite adopted a flexible approach to SMM for Avis, focusing not on a rigid long-term strategy but on current trends and relevant news hooks. The team continuously monitored audience behavior and engagement with different formats to create lively, modern content that fit naturally into users’ feeds and captured attention.
The main focus was on visual appeal, leveraging popular Reels, Stories, and interactive formats. The team responded quickly to news, seasonal events, and trending topics, ensuring a constant brand presence in the media space.
As AI technologies began to integrate actively into content marketing, we immediately started using AI tools for photo and video creation. This allowed us to diversify visual content, implement creative ideas faster, and make the brand stand out among competitors.
Goals:
✅ Increase brand awareness among the target audience
✅ Grow organic reach and engagement with content
✅ Create a modern, dynamic brand image on social media
✅ Attract new potential clients through targeted advertising
✅ Drive website inquiries from social media audiences
Tasks:
✅ Fill social media profiles with informative and visually appealing content
✅ Respond to current trends with timely posts and Reels
✅ Launch targeted ad campaigns focused on increasing brand awareness
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Implementation:
- Developed a content concept based on current trends and seasonal events
- Created a publication style focused on visual aesthetics and expertise
- Introduced AI technologies for generating photo and video content
- Launched targeted ad campaigns to increase reach and website traffic
- Regularly tested new content formats (Reels, Stories, interactive content)
- Collaborated with bloggers and opinion leaders to promote the brand
- Produced and edited video content in-house for social media
Avis is a global corporation with a well-established reputation, so social media promotion requires adherence to high standards of professional communication. We closely follow corporate tone-of-voice guidelines to maintain the brand’s international image. Strict requirements for corporate colors and identity elements are observed in all posts and ads to ensure brand recognition and visual consistency.
Results (January 2025 – February 2025):
✅ Account reach growth – from 1,586 to 17,386 people per month
✅ Engagement growth – from 38 to 110 interactions per month
✅ Overall Instagram page health: positive trends in reach and engagement
✅ Overall Facebook page health through organic promotion: increased visibility and engagement
We adapted content for citylight formats, creating a final graphic frame with contact information that harmonized with the brand’s visual style. The video is now displayed on citylights in Kyiv, effectively communicating the Avis brand to the audience.
For each holiday, we created bright, witty AI videos that not only attracted attention but also encouraged audience interaction. Such videos build trust and loyalty, combining creativity, emotion, and modern technology to keep the brand relevant and engaging.
Conclusion:
Promoting Avis on Facebook and Instagram became a showcase case for effectively adapting an international brand to the Ukrainian digital market. LuxSite’s comprehensive approach combined global corporate standards with modern local content formats, enabling lively and relevant communication with the audience.
The flexible strategy, trend-focused approach, and use of AI technologies allowed pages to remain dynamic, quickly respond to audience behavior changes and stand out from competitors. Systematic work on visuals, influencer engagement, and regular testing of new formats helped form a recognizable, contemporary brand image for Avis on social media.
The achieved results – significant growth in reach and user engagement – demonstrate the effectiveness of the chosen strategy and confirm the success of the collaboration. The project exemplifies how combining creativity, technology and strategic planning can strengthen an international brand’s position in a local market and create long-term value for the company.