Details on promotion in Meta Ads (Facebook + Instagram) and AI optimization of a genealogy research website
Case: Genealogical Research (Family Tree Research) Platform: Meta Ads (Facebook + Instagram)
Client Request:
The client approached us with a request to launch an advertising campaign to attract more potential customers interested in genealogical research – specifically the creation of their own family tree.
Goals:
✅ Increase the number of inquiries for genealogical research via the landing page.
✅ Increase both the volume and quality of messaging inquiries, resulting in more confirmed orders.
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Execution:
Advertising campaigns were launched with objectives “Messages” and “Website Leads,” aimed at engaging a targeted audience interested in family history, archival research and ancestry discovery.
The ad creatives utilized:
- Video demonstrating the “Family Book” – a tangible final result of the research that enhanced credibility and emotional engagement.
- Video highlighting key service advantages, including professional archival research, multi-generation depth and delivery of the family tree in a convenient and premium format.
Examples of video creatives:
Monthly Results:
200,000+ ad impressions
100+ landing page inquiries
200+ messaging inquiries from highly interested prospects
Conclusion:
Thanks to a well-structured promotion strategy in Meta Ads, a combination of video creatives showcasing the finished “Family Book” and clear messaging around the benefits of the service, a steady flow of qualified leads was achieved.
The campaign remains active and consistently effective, showing positive growth in inquiries and increasing brand recognition within the niche.