How We Revived Sales for Vasha Pasika: From Scratch to 700% Stable ROAS

Implementation:

✅ We conducted a thorough audit of existing advertising campaigns: analyzed which tools delivered results and which needed to be reconfigured or paused altogether.

At the start, the account had the following active:
– two branded campaigns (for the store brand and the equipment manufacturer’s brand),
– a search campaign with dynamic ads,
– a video campaign,
– a Smart Shopping campaign.

✅ We analyzed the performance of all keywords:
– retained only those that generated conversions (orders, calls, form submissions);
– ineffective keywords that brought low-quality traffic were paused.

✅ Processed over 5,000 search queries and expanded the negative keywords list to avoid irrelevant traffic.

✅ Launched updated branded campaigns with improved targeting and tailored ads.

✅ We set up search campaigns targeting seasonal product categories, including:
– beehives,
– beehive components,
– beekeeping clothing.

✅ We launched Shopping campaigns (Google Shopping) with a focus on seasonal products to maximize sales during peak periods.

✅ We configured Performance Max campaigns – both with and without product feeds.
– Developed general-purpose banners on the beekeeping theme;
– Prepared promotional creatives to enhance appeal.

✅ We set up the Enhanced Ecommerce module: purchase and revenue data began transmitting correctly, enabling more accurate tracking of each advertising tool’s performance.

Results:

In the very first month after launching the updated advertising campaigns, we achieved significant growth across key performance indicators:

✅ +23.6% – increase in revenue from paid traffic
✅ +5.21% – increase in ROAS
✅ +6.6% – increase in total number of conversions

✅ +24.37% – improvement in conversion rate

Over the following months, we continued optimization efforts: regularly updating keywords, testing ads, adapting the product feed, refining audience targeting, applying various bidding strategies. We scaled what delivered the highest profit and adjusted our approach to promoting products that had shown lower effectiveness.

Results over the past six months (December 2024 – May 2025):

• Consistently stable ROAS at around ~700%, as confirmed by account reports

• Steady growth in the number of purchases and profitability month over month, even outside of peak seasons

These results were achieved thanks to a systematic approach to optimization, campaign segmentation, bidding strategy testing and a deep understanding of the specifics of the beekeeping market.

Conclusions:

The “Vasha Pasika” project is an example of how a well-thought-out strategy, attention to detail and consistent optimization can drive stable growth even in a highly seasonal niche. We didn’t just “run ads” – we immersed ourselves in the client’s business, tested different solutions and identified the ones that truly worked.

Thanks to our comprehensive approach – from audit and feed setup to writing relevant ads – we achieved a high ROAS and steady revenue growth.

We work with data, analytics and real business goals – not abstract metrics.

If you’re also looking for a team that will dive into your project and get the most out of your advertising – let’s connect!