Details on PPC campaigns and AI optimization of the website https://solarfamily.ua/
Project: SolarFamily.ua
Website: https://solarfamily.ua
Industry: Solar Panels – Installation and Maintenance
Region: Ukraine
Platforms: Google Ads, Meta Ads
Initial Request
The company approached us with a request to launch advertising campaigns in Google Ads to generate inquiries and calls through the website as well as lead generation in Meta Ads – from potential customers interested in installing solar power systems for homes, apartments and businesses.
Solution
To achieve the goals, we implemented a comprehensive optimization of Google Ads and Meta Ads channels – integrating analytics, search traffic and lead-generation campaigns into a single ecosystem.
Goals
✅ Launch sales through paid traffic
✅ Increase the number of website inquiries and calls
✅ Boost the number of high-quality leads through social media
Tasks
✅ Configure goals in Google Analytics
✅ Verify connection between Google Ads and Google Analytics
✅ Build a well-structured account and campaign hierarchy
✅ Refine keywords, negative keywords, and bidding strategies
✅ Launch Search and Performance Max campaigns
✅ Create Lead Generation campaigns in Meta Ads
Implementation
✅ Processed around 2,000 keywords, pausing those that showed low performance.
✅ Analyzed over 5,000 search queries and added irrelevant ones to the negative keyword lists.
✅ Created new adaptive ads for the search network.
✅ Added an optimal set of ad extensions.
✅ Selected the best bidding strategy for each campaign based on experimental results.
✅ Launched Performance Max campaigns with various asset groups targeting the most relevant audiences.
✅ Built custom audiences in Meta Ads based on user interests and client lists.
✅ Prepared creative briefs tailored to the needs and motivations of the target audience.
✅ Launched ad campaigns targeting both B2B and B2C segments.
✅ Configured lead forms with additional qualifying questions to filter out low-quality submissions and improve lead quality.
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Results
We focused on clear, impactful creatives that immediately communicated what SolarFamily.ua offers.
The USP and slogan “The Light That Never Fails,” created during periods of frequent power outages, became a key emotional driver and ensured a high engagement rate.
At the same time, we promoted industrial solutions for business clients, expanding reach and strengthening the company’s position in the B2B segment.
Optimization and Performance Outcomes
✅ Over 180,000 ad impressions in Google Ads and 7,000 clicks.
✅ We achieved a 1.5% conversion rate – an excellent result for the B2B segment, where deals are high-value.This indicates that the campaigns successfully attracted targeted, ready-to-convert users interested in solar installations.
✅ The average cost per lead was around ₴455, which is an excellent performance indicator for the energy niche. As a result, the business gained a stable flow of qualified leads without budget overspending.
✅ Over 100,000 reach and 200,000 ad impressions monthly in Meta Ads.
✅ 12,000+ new website users.
✅ Over 100 leads per month from Meta Ads alone.
Conclusion
This case shows how the strategic synergy between Google Ads and Meta Ads can literally “turn on the light” for a business.
We didn’t just launch ads – we built a system that consistently delivers qualified leads for a company driving the growth of clean energy in Ukraine.
SolarFamily.ua came to us with a clear goal – generate leads. We not only achieved that but also elevated the business to a new level: optimized every stage of the user journey, made ads highly relevant, and crafted messages that were emotional, clear, and memorable.
This is a perfect example of how the combination of technical precision, deep analytics and the right messaging can create a truly powerful advertising story.
Have a business ready to grow? We’ll help make it visible.