SolarFamily.ua - When Advertising Truly “Turns on the Light”

Project: SolarFamily.ua
Website: https://solarfamily.ua
Industry: Solar Panels - Installation and Maintenance
Region: Ukraine
Platforms: Google Ads, Meta Ads

Initial Request

The company approached us with a request to launch advertising campaigns in Google Ads to generate inquiries and calls through the website as well as lead generation in Meta Ads - from potential customers interested in installing solar power systems for homes, apartments and businesses.

Solution

To achieve the goals, we implemented a comprehensive optimization of Google Ads and Meta Ads channels - integrating analytics, search traffic and lead-generation campaigns into a single ecosystem.

Goals

✅ Launch sales through paid traffic
✅ Increase the number of website inquiries and calls
✅ Boost the number of high-quality leads through social media

Tasks

✅ Configure goals in Google Analytics
✅ Verify connection between Google Ads and Google Analytics
✅ Build a well-structured account and campaign hierarchy
✅ Refine keywords, negative keywords, and bidding strategies
✅ Launch Search and Performance Max campaigns
✅ Create Lead Generation campaigns in Meta Ads

Implementation

✅ Processed around 2,000 keywords, pausing those that showed low performance.
✅ Analyzed over 5,000 search queries and added irrelevant ones to the negative keyword lists.
✅ Created new adaptive ads for the search network.
✅ Added an optimal set of ad extensions.
✅ Selected the best bidding strategy for each campaign based on experimental results.
✅ Launched Performance Max campaigns with various asset groups targeting the most relevant audiences.
✅ Built custom audiences in Meta Ads based on user interests and client lists.
✅ Prepared creative briefs tailored to the needs and motivations of the target audience.
✅ Launched ad campaigns targeting both B2B and B2C segments.
✅ Configured lead forms with additional qualifying questions to filter out low-quality submissions and improve lead quality.