Website Update & Launch for a Dental Clinic

Details on organic promotion and advertising with AI optimization of the website www.artsmile.dp.ua

Project: Dentistry in Dnipro
Website: artsmile.dp.ua
Industry: Dental Services
Region: Dnipro, Ukraine
Timeline: June 10, 2025 – October 17, 2025
Platforms: Wix, Initial SEO, Google Ads, Meta Ads

Client request

A dental clinic in Dnipro faced issues with an outdated website that stopped functioning properly and lost relevance. The objective was to create a new modern website that meets current market expectations, has the correct technical structure for SEO promotion and supports effective advertising campaigns.

 

 

Solution

We fully relaunched the clinic’s online presence: developed a new responsive website on Wix, implemented multilingual support to expand the audience, carried out step-by-step SEO optimization (technical to off-page) and set up a patient acquisition flow through Google Ads (Search + Performance Max) and Meta Ads using the clinic’s active Instagram page for lead generation via direct messages.

Goals

✅ Replace a non-functioning website with a modern, fast solution
✅ Implement multilingual support and expand service pages
✅ Set up analytics & conversion tracking (calls, forms)
✅ Ensure stable organic growth through SEO
✅ Generate inquiries via paid ads with controlled budget
✅ Test social media acquisition (Instagram) for specific services

Більше

ArtSmile

Tasks delivered

🌐 Website Development & Scaling (Wix)

  • Conducted competitor analysis & gathered brand assets (style, photos)
  • Designed website structure & layout, optimized for all devices
  • Integrated forms and connected domain
  • Multilingual: implemented a bilingual site incl. content translation & navigation adaptation
  • Scaling: in month 3 added 8 extra landing pages for additional services
  • Implemented structured data + technical audit and fixes
 Website Development & Scaling (Wix)
ArtSmile dentistry website
Prices, ArtSmile dentistry website
Treatment stages, ArtSmile dentistry website
ArtSmile dentistry contacts

🔍 SEO Optimization

  • Provided technical SEO recommendations during development
  • Built semantic core + created Titles, Descriptions & H-tags for both language versions
  • Wrote and published optimized content for main sections + 8 new service pages
  • Conducted internal linking to support indexing
  • Off-page: acquired placements & crowd-links
  • Worked on local SEO with updates on Google Maps
SEO optimization results

📢 Google Ads & Meta Ads Setup + Management

Google Ads:

  • Set up GA4, GTM & conversion tracking
  • Launched Search + Performance Max campaigns
  • Designed banner creatives for Performance Max
  • Connected CallTracking + CallBack widget
  • Performed monthly bid & budget optimization
Google Ads/Meta Ads setup and management

Meta Ads (Facebook/Instagram):

  • Designed creatives for social campaigns
  • Launched targeted campaign for the “Professional Hygiene” (teeth cleaning) service
  • Ran “Messages” campaign directing leads to Instagram Direct
Meta Ads (Facebook/Instagram) results

Results

Within 4 months the clinic’s digital presence was fully renewed and patient flow established:

✅ Website: Launched a fully functional bilingual website actively indexing and expanding
✅ SEO: First organic traffic appeared in month 2, with significantly improved engagement metrics by month 3 (session duration + depth)
✅ Google Ads: Delivered stable lead generation

  • Month 2: 25 conversions at ₴1,322 per lead (calls, callback requests, forms)
  • Month 3: 31 conversions, improved average CPL at ₴1,128 with consistently high-quality leads

✅ Meta Ads (Test Run):

  • Successfully tested campaign for teeth cleaning
  • 26 Instagram Direct conversations received
  • CPA: $3.88

Conclusions

The project demonstrated the value of an omni-channel approach. Alongside launching a new Wix website and executing SEO, we diversified lead sources: Google Ads captured “hot” intent-based patients searching for a dentist right now, while Meta Ads effectively engaged social audiences by promoting simple entry services (cleaning) through a convenient communication channel (Direct).

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