Details
Project: Gastro24
Website: Professional equipment for the kitchens of restaurants and other catering establishments | Gastro24
Topic: professional equipment for kitchens and restaurants
Region: Ukraine
Promotion period: January 2024 – ongoing
Platforms: website
What the client came with: The client requested comprehensive SEO promotion to increase organic traffic to the website, grow visibility in search engines, increase the number of targeted orders, and improve conversions.
Solution:
SEO optimization of the site was carried out to fulfill the tasks set.
Goals:
✅ Increase organic traffic from search engines.
✅ Increase positions in search results for key queries related to professional kitchen equipment.
✅ Increase the number of conversions and targeted orders through organic.
✅ Expand the brand’s presence in the Ukrainian market and increase its recognition in the Ukrainian HoReCa sector.
✅ Expand the semantic core to optimize the website’s text content to the current requests of potential buyers.
✅ Optimize technical SEO to increase the convenience of interaction with the website.
Tasks:
✅ Conduct a complete initial SEO optimization.
✅ Perform a technical website audit and make the necessary changes with the programmer.
✅ To conduct a complete check of the content on the website and build an optimization strategy.
✅ Optimize metadata.
✅ Increase the visibility of the website.
✅ To build a strategy for growing the link building.
✅ Update the semantic core.
✅ Conduct an audit of the competitive environment and implement a website development plan based on the data received.
Implementation:
✅ We eliminated technical problems that prevented convenient use of the site, and we particularly carried out mobile adaptability.
✅ We optimized the content of category and product pages using unique texts with target keywords.
✅ We created an information blog highlighting topics relevant to the target audience.
✅ We expanded the semantic core for all website categories and regularly updated it.
✅ We conducted external optimization to place quality links on third-party authoritative resources.
✅ We added the website to the thematic directories of the HoReCa sector.
✅ We took care of improving the site’s functions at the stage of searching and comparing products.
✅ We analyzed competitors’ resources regarding such items as assortment, content strategy, and description of product positions and categories by using keywords.
✅ We prepared a promotion plan to distinguish Gastro24 from competitors qualitatively.
✅ We constantly optimize texts using relevant keywords and adapt the promotion strategy to changes in Google algorithms.
Більше
Results:
The work results demonstrated a significant improvement in the website’s visibility in search engines due to its filling with unique content. This ensured an increase in the domain rating and a substantial increase in citations.
At the beginning of the promotion, organic traffic was only 396 people per month, but now we receive about 7,500 people monthly. The primary increase in traffic was provided by requests from TOP 1-3, in particular for the following keywords:
As a result of the work we have done:
✅ Increased site visits from 396 users to 7,500 per month.
✅ We increased organic traffic from 74 to 4,400 requests per month (backlinks and referral domains also increased).
✅ Increased the number of organic keywords in search results from 129 to 760.
To maintain and improve the result, specialists conduct:
✅ Monthly monitoring of positions and traffic.
✅ Quarterly SEO audits of the website to identify technical problems and adapt the strategy.
✅ Constant work on creating new content and updating existing content.
The customer also received recommendations for the future, including:
✅ Continuous optimization – regular updating of content and optimization of technical aspects of the website to maintain and improve positions in search engines.
✅ Strategy expansion – implementing new SEO techniques and tactics to maintain and improve results. Adding new techniques, such as voice search, optimization for semantic search, and improving UX/UI and mobile experience to increase user engagement and long-term traffic growth.
✅ Creating helpful content for the blog that meets current customer requests and contains high-frequency keywords.
✅ Updating existing content (descriptions, articles).
✅ Optimization for local queries.
✅ Using Google My Business features: regular updating of the GMB profile and practical work with customer reviews.
✅ Reducing the percentage of purchase refusals due to the clarity of information (regarding technical parameters, prices, etc.), the availability of video reviews, and the simplicity of placing an order.
✅ Constant monitoring of results and flexible adjustment of the SEO strategy according to changes in search algorithms and user behavior.
Conclusions:
When working with a website in the professional kitchen equipment segment, we encountered high competition, as the market is saturated with participants. Large-scale optimization of numerous product positions was necessary to improve key indicators significantly. It required careful work with keywords and content.
We also conducted an in-depth analysis of the competitive environment in Ukraine, which allowed us to develop an effective content-creation strategy. This strategy included writing and optimizing articles, categories, and product pages for the most relevant key queries. At the same time, we worked on increasing the link mass through thematic resources, blogs, and forums.
In addition, an important step was a technical check of the website to identify and eliminate errors that could negatively affect indexing and ranking, mainly due to the large number of pages and product offers. LuxSite specialists paid significant attention to correcting technical errors: they corrected redirects, resolved indexing issues, and optimized page loading speed to improve the user experience and overall resource efficiency.
Working with such a large-scale project is always a serious challenge, but we are ready to accept it and continue working to improve the results further.