Details
Project: Windows in Kyiv
Website: https://okna.org.ua/
Topic: Sale of metal-plastic windows
Region: Ukraine
Promotion period: July 2024 – ongoing
Platforms: GMB
What the client came with: The company came to us with a task for local promotion for queries related to the sale of metal-plastic windows.
Solution:
To complete the task, we used local optimization of the company profile.
Goals:
✅ Increase visibility in local search.
✅ Attract more local customers.
✅ Increase website traffic through local search.
✅ Build a company’s reputation.
Task:
✅ Conduct a complete initial optimization of the GMB profile.
✅ Conduct a technical audit of the GMB profile.
✅ Conduct a full content audit of the GMB profile.
✅ Optimize the description of the GMB profile using keywords.
✅ Increase the visibility of the GMB profile in local Google search.
✅ Build a strategy for obtaining reviews on the GMB profile.
Implementation:
✅ Optimized the GMB profile of the company “Windows in Kyiv” by adding relevant information for local customers.
✅ Prepared a new profile description using keywords in the top searches among local consumers.
✅ Increased the visibility of the GMB profile by creating high-quality link mass.
✅ Offered an effective strategy for working with reviews in the profile.
✅ Increased the interest of potential customers by updating content (photos, posts, announcements of promotions, etc.).
Більше
Results:
As a result of the work carried out, the client’s profile received stable growth in indicators, which positively affected the business’s development and its position in local search.
Thanks to the implementation of a personally developed plan, we:
✅ Increase the number of views of the business profile.
✅ We are increasing the number of routes laid.
The dynamics of “was” and “became” can be seen in the graph:
Conclusions:
The promotion showed that we increased the local output of the profile: the number of views, routes, and transitions to the site increased. We analyzed, studied, and implemented everything valuable for the customer’s profile. Such work continues regularly.
To ensure the constant local growth, we plan to continue finding and monitoring interesting topics, writing relevant and useful content for the Google My Business profile, and constantly increasing the growth of link mass.
If you want to promote your business locally, write to us! We will analyze the market and competitors in your niche to help launch the project from scratch and reach the desired level of sales.