Details on local promotion (GMB) and AI optimization of the website https://center-doors.com.ua/
Project: Center Doors
Website: https://center-doors.com.ua/
Industry: Sale of interior and entrance doors
Region: Ukraine (focused on Kyiv and the Kyiv region)
Platforms: GMB, website
Client Brief
Center Doors approached us with a request to improve local visibility in Google for searches related to door sales and installation. The main goal was to receive more inquiries from Google Maps and increase brand trust among the local audience.
Solution
To achieve the set goals, we implemented local optimization of the company’s Google profile.
Objectives
✅ Increase website traffic
✅ Increase clicks from Google Maps to the website
✅ Increase store inquiries (calls, directions, visits)
✅ Strengthen brand recognition
✅ Optimize user interaction with the profile
Tasks
✅ Complete initial optimization of the GMB profile
✅ Conduct a technical audit of the GMB profile
✅ Fully review content in the GMB profile
✅ Optimize the GMB profile description using relevant keywords
✅ Increase GMB profile visibility in local Google search
✅ Develop a strategy for obtaining reviews on the GMB profile
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Results
As a result of the work, the client’s profile showed steady growth across key metrics, positively impacting business development and its position in local search.
Specifically, we achieved:
✅ +111.3% increase in profile interactions
Customer actions (calls, clicks, directions) increased to 112. This resulted from systematic content work and encouraging users to take action via optimized CTAs (“Call,” “Learn More,” “Get Directions”).
✅ 224.5% increase in profile views
Local visibility doubled compared to the previous year, reaching 2,450 impressions. The profile appeared more frequently in Google Maps for searches like “interior doors,” “entrance doors” and “center doors.”
✅ +110% increase in website clicks
Users increasingly clicked through to the website from the GMB profile compared to last year. This indicates that the profile description and photos attract attention and build trust.
✅ +110.5% increase in directions requests
The number of users getting directions to the showroom significantly increased compared to last year, showing real interest in the products and willingness to visit the offline store.
Conclusion
Optimizing the company’s Google profile was highly successful, resulting in significant growth in local presence and conversions.
| Metric | Result | Growth |
| Visibility (Profile Views) | More than tripled | +224,5% |
| Online Traffic (Website Clicks) | More than doubled | +110% |
| Offline Traffic (Directions Requests) | More than doubled | +110,5% |
The optimization created a balanced growth of online and offline traffic, increased brand visibility, and boosted conversions in calls and store visits.
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