Details on local promotion, GMB and AI optimization of the website https://legalab.com.ua/
Project: Translation Bureau
Website: https://legalab.com.ua/en/
Industry: Professional document translations
Region: Ukraine
Initial Client Request
The company reached out with a request for local promotion for queries related to document translation.
Solution
To achieve the set goals, we implemented comprehensive local optimization of the Google Business Profile.
Goals
✅ Increase visibility in local search
✅ Attract more local customers
✅ Increase website visits through local search listings
✅ Build the company’s reputation
Tasks
✅ Complete full initial optimization of the GMB profile
✅ Conduct a technical audit of the GMB profile
✅ Fully review the GMB content
✅ Optimize the GMB profile description using keywords
✅ Increase the profile’s visibility in local Google search
✅ Develop a strategy for collecting customer reviews on the GMB profile
Більше
Results
✅We ensured a significant increase in overall visibility: the total number of people who viewed the profile grew from 764 to 4,254. This indicates a substantial rise in visibility and interest in your company, which may be the result of successful profile optimization, increased search activity, or effective marketing efforts.
Dominance of Mobile Devices and Google Search: Most of the traffic is generated through Google Search from mobile devices (66% or 2,781 views). This highlights the critical importance of mobile optimization and maintaining strong presence in the main search results.
Traffic Source Shift: In the first period (764 views), the sources were distributed fairly evenly: (Google Search – desktop: 36%, Google Search – mobile: 26%, Google Maps – mobile: 24%). In the second period (4,254 views), there is a clear dominance of Google Search from mobile devices (66%).
✅ The growth in the number of actions (website clicks, route requests, phone calls) in the Google My Business profile from 0 to 216 is an undeniable success and demonstrates the high effectiveness of the optimization and content improvements carried out on the profile.
The shift from zero to 216 actions shows that the profile is now effectively displayed in local Google Search and on Google Maps.
Increased engagement: This growth confirms that the profile attracts the attention of the target audience and motivates users to perform key actions (conversions).
It is evident that the recent updates (adding relevant information, photos, posts, and working with reviews) have significantly improved the relevance and appeal of the profile for potential customers.
Every action represents a potential customer. The increase from 0 to 216 actions directly contributes to the growth of traffic, inquiries and, most likely, sales for the business.
✅Calls are one of the most valuable conversions in GMB because they indicate strong purchase intent from potential customers. The increase from 0 to 39 calls demonstrates the following:
- 39 direct opportunities for sales or service bookings were created – opportunities that did not exist before.
- The profile did not simply become visible; it attracted the target audience that needs the service right here and right now, as confirmed by their readiness to make a phone call.
- The optimized profile contains enough persuasive and up-to-date information for users to decide to contact the business immediately after viewing it.
✅The number of route requests increased from 0 to 109. If we consider these 109 routes as direct conversions, it means that 2.56% of users who viewed the profile took a step toward visiting. This is an excellent indicator of intent-to-conversion.
The growth to 109 confirms that GMB optimization and increased presence on Google Maps (where mobile traffic accounts for a significant share) effectively convert search queries into real-world actions.
✅68 users clicked through to the website, indicating successful engagement of qualified online traffic for further exploration of the offer.
Conclusion
This case demonstrates outstanding success and major commercial impact resulting from effective Google My Business optimization.
| Metric | Growth | Commercial Value |
| Total Views | 764 → 4,254 | 5.5× increase in visibility and brand awareness |
| Route Requests | 0 → 109 | 109 new potential physical visits → direct impact on offline sales |
| Website Clicks | 0 → 68 | 68 qualified leads for online conversion |
Our work transformed the profile from low activity to dominance in local search, with 66% of traffic coming from mobile devices, demonstrating full alignment with current trends.
Most importantly, the profile began generating real, measurable conversions: 109 potential visits and 68 website clicks. Starting from zero in these critical metrics highlights that GMB has become a powerful lead-generation channel.
The growth in physical visits and online traffic confirms that investments in GMB optimization have fully paid off, turning a passive profile into an active marketing tool.
We transformed a low-activity profile into a source of over 4,000 views, 109 potential visits, and 68 website leads. Your business deserves the same growth momentum! Don’t leave your Google My Business profile idle.
Order comprehensive GMB optimization from us to:
- Appear in the top three of local search results
- Regularly attract physical customers who navigate directly to your location
- Generate a steady flow of qualified traffic to your website
Ready to achieve equally impressive results? Contact us today and we’ll start turning your GMB profile into your most powerful sales tool!