Details on local promotion, GMB (Google Business Profile) and AI optimization of the website https://okna.org.ua/ru
Project: Windows in Kyiv
Website: https://okna.org.ua/ru
Industry: Sale of metal-plastic windows
Region: Ukraine
Promotion period: July 2024 – ongoing
Platforms: Google Business Profile (GMB), website
Initial Client Request
The company approached us with a request for local promotion based on keywords related to the sale of metal-plastic windows.
Solution
To achieve the set goals, we focused on full local optimization of the company’s Google Business Profile.
Goals
✅ Increase visibility in local search
✅ Attract more local customers
✅ Increase website traffic from local search results
✅ Strengthen the company’s online reputation
Tasks
✅ Conduct full initial optimization of the GMB profile
✅ Perform a technical audit of the GMB profile
✅ Perform full content review inside the GMB profile
✅ Optimize the GMB description using relevant keywords
✅ Improve visibility of the profile in Google’s local search
✅ Develop a strategy for collecting customer reviews on GMB
Більше
Results
As a result of the optimization, the client’s profile achieved stable and continuous growth, positively impacting business development and local search rankings.
Key achievements:
✅ Growth in customer interactions with the Google Business Profile – +36.1%
Direct user interactions with the GMB profile increased to 83 actions since the beginning of the promotion. This proves that improvements made (high-quality photos, updated information, posts and review management) significantly boosted visibility and user engagement.
✅The company’s profile demonstrated a tremendous increase in visibility, nearly doubling the number of views (from 674 to 1,336). This indicates that the overall SEO optimization of the local profile was extremely successful. The +67% growth compared to the previous period confirms that this trend is both stable and dynamic.
✅ Website traffic efficiency – +118.2%
- Clicks to the website increased from 11 to 24.
- This means users prefer learning more about the company via the website rather than calling directly, indicating higher purchase intent.
✅ Growth of offline interest – +112.5%
Users requesting directions to the company’s physical location increased from 24 to 51. This shows increased demand and strong local intent to visit the office/showroom.
Conclusion
The optimization of the Google Business Profile was extremely successful and led to significant growth in:
| Metric | Result | Growth |
| Visibility (Profile views) | Nearly doubled | +98,2% |
| Online traffic (Clicks to website) | More than doubled | +118,2% |
| Offline traffic (Requests for directions) | More than doubled | +112,5% |
The optimization produced balanced and explosive growth in both directions – to the website and to the physical store location. This demonstrates that the GMB profile is now effectively attracting high-intent users who are ready to take action.
We know how to turn your Google Business Profile into a powerful sales engine. A properly optimized GMB profile consistently generates website clicks and office visits.
Don’t lose ready-to-convert customers – order professional GMB optimization today, and we’ll deliver the same growth for your business!