Online Reputation Management (SERM)

Online Reputation Management (SERM)

We build a controlled search presence for your brand across Google and AI platforms. Our team challenges baseless negative reviews, manages customer feedback, and builds consumer trust.
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ChatGPT Claude Perplexity Grok
2010
agency launch year

The agency operates across Australia and Ukraine.

30+
team specialists

Projects are handled by SEO, copywriting, and analytics experts.

52
SERM cases

Explore our SEO case studies on the website.

GA4 and CRM
tracked performance

We deliver monthly reports backed by clear metrics.

Why businesses lose customers in search results

Most buyers look up company reviews before making a transaction.

Negative feedback ranking in top Google results?

Top complaints

Competitor attacks or unresolved grievances capture hot traffic. Prospective clients search your brand name and switch to competitors.

Low rating on Google Business Profile?

Poor star ratings

Unhappy clients leave reviews more often than satisfied ones. Without a feedback system, your overall rating drops.

No oversight of review platforms?

Lost control

Unanswered posts on third-party sites create an impression that your business ignores customer issues.

Artificial intelligence generating negative summaries?

AI search risks

Language models pull data directly from page-one search results. Negative links shape how AI tools describe your business.

In-house reputation management vs LuxSite

Choosing your SERM approach:

Deleting posts independently or ignoring complaints rarely works. Agency specialists work systematically within a legal framework.

With LuxSite

  • We monitor brand mentions across search engines, social media, and AI platforms.
  • We lodge formal complaints against policy-violating fake reviews.
  • We displace negative links from top Google positions with optimised content.
  • We set up systems to collect genuine feedback from satisfied buyers.
  • We track sentiment dynamics via monthly GA4 and CRM reporting.
Order SERM

Without SERM

  • Reactions to complaints remain chaotic or ignored completely.
  • Unsubstantiated competitor posts stay stuck on page one.
  • Branded traffic leaks to third-party review platforms.
  • Loyal customers stay silent, leading to declining overall ratings.
  • Zero control over how AI assistants summarise your brand information.
Why LuxSite for Reputation Management
Ethical methods

We never use bots or fake reviews. We rely on legitimate suppression strategies and platform policy enforcement.

Removal of fake reviews

We submit legal and policy claims to platform moderators to take down defamatory content.

Handling valid grievances

We do not remove genuine complaints. We help frame official corporate responses to resolve disputes constructively.

Analytics and reporting

We track positive sentiment share for branded search queries and highlight changes in monthly updates.

Get an initial search engine reputation audit for your brand
What our SERM service includes

A full-cycle approach to shaping positive online brand visibility.

Search audit

We analyse the first three pages of Google search results for all brand name variations.

Mention monitoring

We configure monitoring software to track fresh posts, comments, and web feedback.

Google Business optimisation

We optimise company listings and refine workflow for star ratings and uploaded photos.

Policy enforcement

We send formal removal requests to site admins regarding spam or defamatory content.

Media assets publishing

We distribute content across high-authority sites to displace negative links.

Owned channels SEO

We optimise your main site, official blog, and social profiles to claim top search ranks.

Client review motivation

We design workflows encouraging actual buyers to post authentic feedback online.

AI responses monitoring

We review brand mention sentiment inside search engine AI overviews and popular chat assistants.

Industries that need online reputation management

SERM helps organisations whose conversions rely heavily on consumer trust.

1

E-commerce and retail

Shoppers compare ratings before buying online. Maintaining high scores on Google and key directories directly drives conversions.

2

Medical clinics

Patients read reviews about doctors and service quality. Clean search results directly influence appointment bookings.

3

Real estate and construction

High order values push buyers to verify developer credentials thoroughly. Forum complaints disrupt pending deals.

4

B2B and IT services

Corporate buyers look for vendor dependability online. Search result sentiment sways contract decisions.

5

Financial services

Trust remains the core asset for attracting investors. Promptly resolving negative PR safeguards incoming leads.

6

Personal branding

Public figures and executives require personal reputation protection against paid media attacks.

Online reputation management: How SERM protects your brand

Search Engine Reputation Management (SERM) pushes negative materials off the first page of search results and builds an accurate image of your business as part of an online reputation management strategy. The top search results for your brand name dictate whether a potential customer converts or goes to competitors. SERM combines SEO techniques, mention monitoring, and direct customer touchpoint optimisation.

Why business reputation management services matter

Online brand reputation management preserves customer trust. Potential buyers search for reviews before completing a deal. If the top five Google results show unresolved complaints or paid smear pieces, your conversion rate drops. Digital reputation management techniques in Australia counter false claims and highlight verified updates about your service. By 2026, AI search summaries pull data straight from open sources. Cleaning up primary sources safeguards your brand across every channel.

What the process includes

Comprehensive internet reputation management covers several core areas:

  • Deep search result analysis for branded keywords in your target region.
  • Removal of reviews violating platform guidelines or local regulations.
  • Optimising and promoting controlled assets, profiles, and PR articles to displace unwanted links.
  • Establishing an official presence on high-authority independent platforms.

Official communication and handling negative feedback

Drowning out criticism with fake praise no longer works. Platform algorithms and modern users spot artificial activity instantly. Professional online reputation management relies on public official responses, resolving real customer issues, and prompting loyal buyers to share authentic experiences. This strategy builds a resilient brand capable of handling unexpected PR challenges.

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How we get started

Before signing any agreement, we audit your search results and agree on a precise action plan.

1
Mention audit

We collect your branded queries, then review the top 20 Google results, Google Maps, and key review platforms.

2
Strategy and KPIs

We define the list of platforms to cover, establishing clear response guidelines and monitoring routines.

3
Optimisation and removal

We file policy violation complaints and optimise owned assets to boost their position in search rankings.

4
Control and reporting

Every month, we track visibility shifts for positive assets and monitor overall sentiment dynamics.

Channels we manage

We monitor and optimise every web location where potential clients research your brand.

Branded Google search resultsGoogle Business ProfileReview platformsSocial media and forumsAI search overviewsOwned media assets

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Cost of SEO and AI Optimization in Sydney, Australia

Basic AI SEO Package

from 1000 AUD/month
*Net

  • Analysis of topics and queries for inclusion in AI Search (up to 5 pages per month)
  • AI content optimization
  • Work on the existing site structure
  • Technical SEO audit, creating a TS for a programmer
  • Recommendations for improving website visibility in AI results: Gemini, ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.
  • Monitoring of the technical edits made by a programmer
  • Configuration of key technical files (sitemap.xml, sitemap.html, robots.txt)
  • Keyword research and clustering (up to 10 pages)
  • Meta tag creation (up to 10 pages)
  • Writing a TS for website texts (landing pages or blog) (up to 4 pages)
  • On-page optimization, h1-h6 header adjustments, writing alt text for images (up to 10 pages)
  • Developing an internal linking strategy. Internal linking manual adjustment (up to 5 pages).
  • Google Analytics and GSC setup
  • Implementation of micro-markup
  • Mobile version and page speed audit (with a TS for the developer if needed)
  • Competitor analysis (starting from the second month)
  • Backlink audit, removing low-quality links, selecting and acquiring new article links (budget-based)
  • Selecting websites for external link placement (*Link acquisition costs is paid separately)
  • Writing a TS for external content placement. (Content creation is paid separately)
  • Monitoring of website rankings and progress dynamics in Google and with AI assistants (ChatGPT, Perplexity, Gemini, etc.)
  • Monthly reporting
More details
Order

Standard AI SEO Package (Optimal)

from 1200 AUD/month
*Net

  • Analysis of topics and queries for inclusion in AI Search (up to 10 pages per month)
  • AI content optimization
  • Creating a TS for expanding the site structure. Creating new pages for target keywords.
  • Technical SEO audit, creating a TS for a programmer
  • Recommendations for improving website visibility in AI results: Gemini, ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.
  • Monitoring of the technical edits made by a programmer
  • Configuration of key technical files (sitemap.xml, sitemap.html, robots.txt)
  • Keyword research and clustering (up to 20 pages)
  • Manual meta tag creation (up to 20 landing pages) + tags goal template generation
  • Writing a TS for website texts (landing pages or blog) (up to 10 pages)
  • On-page optimization, h1-h6 header adjustments, writing alt text for images (up to 20 pages)
  • Developing an internal linking strategy. Internal linking manual adjustment (up to 10 pages). Creating a TS for a programmer to configure additional linking blocks
  • Basic SEO strategy development. Work plan for 1-3 months
  • Website usability audit
  • Google Analytics and GSC setup
  • Implementation of micro-markup
  • Mobile version and page speed audit (with a TS for the developer if needed)
  • Work with filters (expanding filters, creating SEO-friendly URLs, optimizing filter pages)
  • In-depth competitor analysis
  • Backlink audit, removing low-quality links, selecting and acquiring new article links (budget-based)
  • Selecting websites for external link placement (*Link acquisition costs is paid separately)
  • Writing a TS for external content placement. (Content creation is paid separately)
  • Monitoring of website rankings and progress dynamics in Google and with AI assistants (ChatGPT, Perplexity, Gemini, etc.)
  • Monthly reporting
More details
Order

Custom AI SEO Package

custom pricing

  • Analysis of topics and queries for inclusion in AI Search (up to 20 pages per month)
  • AI content optimization
  • Voice search SEO
  • Creating a TS for expanding the site structure. Creating new pages for target keywords.
  • Technical SEO audit, creating a TS for a programmer
  • Recommendations for improving website visibility in AI results: Gemini, ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.
  • Monitoring of the technical edits made by a programmer
  • Configuration of key technical files (sitemap.xml, sitemap.html, robots.txt)
  • Keyword research and clustering (up to 40 pages)
  • Manual meta tag creation (up to 40 landing pages) + tags goal template generation
  • Writing a TS for website texts (landing pages or blog) (up to 15 pages)
  • On-page optimization, h1-h6 header adjustments, writing alt text for images (up to 40 pages)
  • Developing an internal linking strategy. Internal linking manual adjustment (up to 15 pages). Creating a TS for a programmer to configure additional linking blocks
  • Custom detailed SEO strategy development. Work plan for 3-6 months
  • Website usability audit
  • Google Analytics and GSC setup
  • Implementation of micro-markup
  • Mobile version and page speed audit (with a TS for the developer if needed)
  • Work with filters (expanding filters, creating SEO-friendly URLs, optimizing filter pages)
  • In-depth competitor analysis
  • Backlink audit, removing low-quality links, selecting and acquiring new article links (budget-based)
  • Selecting websites for external link placement (*Link acquisition costs is paid separately)
  • Writing a TS for external content placement. (Content creation is paid separately)
  • Monitoring of website rankings and progress dynamics in Google and with AI assistants (ChatGPT, Perplexity, Gemini, etc.)
  • Monthly reporting
More details
Order

Comparing reputation management options

Criterion LuxSite Freelancer No SERM
Search analysis Regular systemic monitoring of top search results and AI overviews One-time review of the first page None
Handling negative feedback Official escalation, policy appeals, and constructive public replies Generic template replies Negative feedback remains unaddressed
Displacing top negative links SEO optimisation of managed platforms and owned assets Attempts to flood comments manually Negative content stays in the top 3 results
Review acquisition Building a sustainable feedback funnel for real customers Buying fake review bots Only emotional complaints remain online
Legal grounds Filing complaints based on platform policies and data protection laws Limited understanding of platform guidelines Not used
Analytics integration Search results and enquiries tracked directly in GA4 and CRM No connection to core business metrics None
Reporting Detailed monthly report tracking sentiment dynamics Brief text updates or occasional screenshots None

An experienced team of professionals

Alex
Alex

Chief Executive Officer (CEO)

 Maria
Maria

Chief Operating Officer (COO)

 Inna
Inna

Head of SEO Department

 Kateryna
Kateryna

Head of PPC Department

 Natalia
Natalia

Link Builder / Outreach Specialist

 Maryna
Maryna

Project manager

 Olha
Olha

Project manager

 Olena
Olena

PPC Specialist

 Lesia
Lesia

PPC and Targeting Specialist
Frequently asked questions

How much does business reputation management cost?

Pricing depends on your current search status, branded query volume, and the overall scope of negative content. Estimated tiers appear higher on this page. We provide an exact proposal after a free initial audit.

When should we expect the first results?

Initial shifts in search positions and listing updates occur within the first month. Fully pushing down competitive or paid negative content takes between 3 and 6 months.

What do you need from us to begin?

We need access to your Google Business Profile, plus a list of official digital assets. We also assign a dedicated point of contact to approve responses to complex complaints quickly.

How do you report on progress?

We deliver monthly reports featuring search engine sentiment breakdowns. These outline position movements for target assets, processed reviews, and tracked CRM performance data.

Can negative reviews be deleted permanently?

We remove content that breaches platform terms, contains profanity, or comes from unverified or fake accounts. Valid complaints from real clients are handled by resolving their core issue directly.

Do you use fake reviews?

No, we do not purchase bots. Search algorithms penalise sites for artificial comments. We design our systems so satisfied customers willingly leave legitimate positive reviews.

How does SERM impact overall sales?

Clear search results increase conversion rates from branded traffic. Prospects searching for feedback see high ratings alongside active official responses, clearing doubts before purchase.

Do you work with AI search answers?

Yes, we optimise the authoritative resources and directories that AI models reference. This encourages search overviews to display accurate, positive facts about your business.

Frequently asked questions