Promotion of a Kids’ Goods Online Store in the USA – SEO Optimization and Traffic Growth

Client’s Initial Request

The client approached us with the goal to improve organic traffic and search engine rankings for the TumTomom online store selling products for kids. The main issues included low site visibility in Google search results in the USA and a small number of organic visits to the site. The target audience consisted of young parents looking for quality children’s products online.

Initial Site Condition

At the start of the project, the website had poorly optimized metadata, a lack of high-quality content on main pages, slow loading speed. It also did not meet mobile optimization standards. Organic traffic was low, averaging 300–400 visitors per month, while the main keywords did not rank highly in search results.

Solution

A comprehensive website audit was conducted, resulting in a detailed SEO promotion strategy. The main steps included:

1. Content Optimization — creating and updating content to match the search queries of the target audience. New product description pages were added, blogs with useful tips for parents were published and existing pages were improved to increase relevance.
   
2. Technical Optimization — fixing all technical issues affecting website loading speed and accessibility. Responsive design was implemented to enhance the mobile experience.
   
3. External Optimization — building new backlinks on relevant resources and increasing the number of mentions of the site in the Canadian media.
   
4. Local SEO — adding store information to local directories and optimizing the Google My Business profile.
   

Goals

• Increase the amount of organic traffic to the website.
  
• Improve the site’s visibility in search engines for primary keywords.
  
• Enhance engagement with the target audience through content and blogs.
  

Objectives

• Improve the rankings of major keywords to appear on the first Google page.
  
• Double the organic traffic within the first six months.
  
• Improve engagement metrics (time on website, number of pages viewed).
  

Implementation

• At the initial stage, a detailed keyword and competitor analysis was conducted. A content plan was developed, with new articles published every two weeks.
  
• Continuous technical optimization was ensured — fixing errors, optimizing images and implementing structured data to improve site visibility in search engines.
  
• Regular monitoring of results and strategy adjustments based on analytics data were carried out.
  

Results

• Organic traffic increased by 180% over 12 months, reaching 1,200–1,300 visitors per month.
  
• Rankings for primary keywords significantly improved, with some keywords moving from 50+ positions to the top 10 in Google results.
  
• Average time spent on the site increased by 30%, indicating higher audience engagement.
  

Conclusion

Thanks to the comprehensive SEO promotion approach and careful analysis of the target audience, significant growth in organic traffic and increased brand recognition for TumTomom in the U.S. market were achieved. This confirmed the effectiveness of the chosen strategy and its alignment with the client’s needs.

Does your website require SEO improvement? Fill out the online form on our website to get a free website audit and personalized recommendations for your project!