Details
Project: Vasha Pasika
Website: Beekeeping store: online store for beekeepers in Ukraine | vashapasika.com.ua
Topic: Products for beekeeping
Region: Ukraine
Promotion period: March 2024 – ongoing
Platforms: website
What the client came with: The company requested to restore sales after another advertising agency attempted an unsuccessful promotion.
Solution:
SEO optimization of the site was carried out to implement the tasks set.
Goals:
✅ Restore the positions lost by the website.
✅ Ensure growth in critically essential indicators.
✅ Increase sales volumes thanks to organic traffic.
Tasks:
✅ Conduct a complete initial SEO optimization.
✅ Conduct a technical audit of the website and work with a programmer.
✅ Conduct a full content audit on the site and build an optimization strategy.
✅ Optimize metadata.
✅ Increase website visibility.
✅ To build a strategy for link building.
✅ Update the semantic core.
✅ Conduct an audit of the competitive environment and implement a site development plan based on the data received.
Implementation:
✅ Conducted a site audit to correct errors and shortcomings that worsened the client’s interaction with the resource.
✅ Analyzed the content on the website and proposed solutions for its optimization.
✅ Assembled a new semantic core for the site and agreed with the customer.
✅ Agreed on keywords for promotion to the TOP of Google results.
✅ Studied the niche and prepared a promotion plan to distinguish the сompany “Vasha Pasika” from competitors qualitatively.
✅ Posted SEO articles with high-quality links on external resources (other sites, blogs, etc.).
✅ Increased link mass.
✅ Optimized metadata.
Більше
Results:
According to the cooperation results, filling the website with unique content became a key factor in increasing its visibility in search engines. This increased the domain rating and significantly increased the resource’s citation rate.
At the start of the promotion, organic traffic was 29,000 people/month, and visibility was 8,000 keywords. Currently, we receive an average of 47,000 people/month from organic traffic and 115,700 keywords in the organic search results. The main organic traffic comes from queries that are in the TOP 1-3. Search results by keywords lead to the main page, category pages, and individual products.
As a result of the work, we achieved the following:
✅ Increased the number of clicks on the website.
✅ Increased the number of impressions.
✅ Raised the average position of the website in Google search results.
Visualization of the growth dynamics of domains and links pointing to the site:
Website visibility:
Conclusions:
Our SEO promotion has yielded tangible results: organic traffic to the website has increased significantly. The number of users has increased by 54%, new visitors have increased by 58%, and sessions have increased by 38%. We have analyzed in detail everything that could be useful for the client’s site, implemented effective solutions, and continued actively working on its development.
To ensure that organic traffic grows steadily, we constantly:
- analyze trends and identify promising topics;
- create high-quality and valuable content that attracts the audience;
- expand the profile of external links to strengthen the website’s position.
The client operates in a highly competitive niche, so we help him stand out among sellers with a similar assortment. LuxSite specialists develop an effective content strategy, improve the site’s design and structure, and also take care of the convenience of functions, which motivates users to stay on the pages longer and make a conversion. This ensures constant traffic growth and business development. The average check from organic search conversions has increased significantly, indicating an increase in traffic quality, as key queries have become targeted and conversion-oriented.
If you plan to launch an online business or open an online store but don’t know where to start, write to us! We will conduct a market and competitor analysis and help implement your project from idea to first sales.