Details
Project: TODO
Website: https://todo.ltd/
Topic: Implementation of the Belgian ERP system Odoo
Region: Ukraine
Promotion period: January 2024 – June 2024
Platforms: website
What the client came with: The company requested an increase in clients’ requests from organic traffic and to place thematic keywords in the TOP.
Solution:
To implement the tasks set, we used the SEO site optimization method.
Goals:
✅ Strengthen the company’s position in the market.
✅ Ensure growth in critical indicators.
✅ Increase sales volumes due to organic traffic.
Tasks:
✅ Conduct a full initial SEO optimization.
✅ Conduct a technical audit of the site, involving a programmer in the work.
✅ Perform a comprehensive check of the content on the site and build a strategy for its optimization.
✅ Optimize metadata.
✅ Increase the site visibility.
✅ To build a strategy for link building.
✅ Update the semantic core.
✅ Conduct an audit of the competitive environment and implement a site development plan based on the data received.
Implementation:
✅ We conducted a site audit to correct errors and shortcomings that worsened the client’s interaction with the resource.
✅ We analyzed the site’s content and proposed optimization solutions.
✅ We assembled a new semantic core for the site and agreed with the customer.
✅ We agreed on keywords for growing in the TOP of Google results.
✅ We studied the niche and prepared a promotion plan to distinguish the ToDo company from competitors qualitatively.
✅ We placed SEO articles with high-quality links on external resources (other sites, blogs, etc.).
✅ We increased the link mass.
✅ We optimized metadata.
Більше
Results:
The cooperation results show that filling the site with unique content became a key factor in increasing its visibility in search engines. Accordingly, this increased the domain rating and significantly increased the resource’s citation rate.
At the start of the promotion, the site received 74 visitors per month from organic search, and there were only 16 keywords in the results. When the cooperation ended, organic traffic had grown to 1,520 visitors per month, and the number of indexed keywords had increased to 239.
As a result of the work we achieved:
✅ Increased the number of clicks on the site.
✅ Increased the number of impressions.
✅ Raised the average position of the site in Google results.
Visualization of the growth dynamics of domains and links pointing to the site:
Conclusions:
SEO promotion yielded significant results:
- organic traffic increased from 74 to 239 users;
- the number of visitors increased from 488 to 1520;
- the number of sessions increased from 918 to 4354.
We analyzed existing problems and studied and implemented all possible improvements that could positively affect the client’s site.
For further growth of organic traffic, we recommend:
- monitor current topics and trends;
- create high-quality and valuable content;
- actively work on increasing the link mass.
Given the high competition in the niche, we focused on qualitatively distinguishing the site from others. To do this, specialists increased the convenience and effectiveness of available functions, developed relevant content, and improved the design and structure of texts. This motivated users to stay on the pages longer and make conversions, respectively, creating prospects for stable traffic growth.
The case results demonstrate our team’s high level of professionalism and the effectiveness of the chosen marketing strategies. If you want your business to lead in search results, we are ready to help!