Increased the number of applications by 70% in a short time

Project: To Do
Website: todo.ltd
Niche: Implementation of the Belgian ERP system Odoo
Region: Ukraine
Platforms: Google Ads

Initial request from the client

The company wanted to increase the number of website inquiries and phone calls, as well as promote recurring webinars and online events.

Solution

• We optimized Google Ads through search advertising and Performance Max campaigns.
• We identified priority service areas among the 49 Odoo modules to focus promotion effectively.
• Analytics and ad campaigns were configured with geotargeting (Kyiv and all of Ukraine).
• For each service, we created a unique value proposition (UVP) and included it in ad copies.

Goals

✅ Increase the number of inquiries from the website and phone calls
✅ Promote the company’s recurring webinars and online events

Tasks

✅ Configure Google Ads and Google Analytics
✅ Segment campaigns by specific services and target audiences
✅ Track the most effective keywords and continuously optimize campaigns

Implementation

✅ We created separate campaigns for each priority Odoo module
✅ We split campaigns by geography: Kyiv and all of Ukraine
✅ We filtered keywords to keep only those that convert and added new high-performing search queries
✅ Conducted ad testing and impression optimization
✅ Set up dedicated campaigns for recurring webinars with short promotion windows