Details
Project: Sportlavka – the sports goods store
Сайт: https://sportlavka.com/
Industry: Food products, sports goods
Region: Ukraine
Promotion period: February 2024 – present
Platforms: Google Ads
Initial Client’s Request: The company approached us with a request to launch advertising campaigns to increase sales from their website, which is hosted on the Prom.ua platform.
Solution: To achieve the set goals, we implemented a comprehensive optimization of the Google Ads channel.
Goals:
✅ Launch sales through paid traffic
✅ Ensure growth in critically important metrics
✅ Increase sales volume
Tasks:
✅ Set up goals in Google Analytics
✅ Verify correct linking between Google Ads and Google Analytics accounts
✅ Compile a list of keywords, match types and keyword bids
✅ Create a list of negative keywords
✅ Structure the ad account
✅ Launch search campaigns in Google Ads
✅ Launch shopping campaigns in Google Ads
Implementation:
✅ Over 5000 keywords were processed; those that did not reveal the required efficacy were paused.
✅ Over 7000 search queries were analyzed, with non-target keywords and phrases added to the negative keyword lists.
✅ New responsive search ads created.
✅ The maximum number of ad extensions added.
✅ Bidding strategy for each campaign was selected based on the results of conducted strategy experiments.
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Results:
We used eye-catching creatives to attract potential users’ attention.
Optimization efforts and numerous tests and experiments led to the following results:
✅ Over 4 million ad impressions
✅ Over 8,000 ad clicks per month
✅ ROAS (Return on Advertising Spend) of 75%
✅ Over 100,000 unique users on the website
✅ Around 7,000 purchases on the platform per month
Conclusion:
The launch and optimization of shopping ad campaigns became a vital step in the development of our online business. Thanks to visually appealing ad formats, precise targeting and clear product information, we achieved significant sales growth, a high ROAS and effective audience engagement. Shopping ads proved to be not only effective in increasing product awareness but also a powerful driver of profit growth.