Advertising Customs Broker Services in Google Ads

Region: Ukraine
Platform: Google Ads

Client request

A company providing customs clearance services for businesses approached us with the goal of generating a stable flow of applications and phone calls through a new website.

Main objectives

• Increase the number of submitted website forms
• Increase the number of targeted phone calls
• Track lead quality for further optimization and campaign scaling

Solution

A comprehensive Google Ads strategy was developed that combined Search campaigns (to attract users with clear purchase intent) and Performance Max (to expand reach and increase brand awareness).

Project implementation

✅The structure and content of landing pages were improved based on user search intent.

✅Analytics and tracking setup. 

• Google Analytics was integrated to track all types of conversions
• UTM tags were added to all campaigns for precise source attribution
• Call tracking system was implemented to monitor call quality

✅ Search campaign

• We collected a semantic core focused on business-specific queries that reflect real customer needs
• We optimized ads for relevance and conversion performance

✅ Performance Max campaign

• A series of banners and short video ads featuring different unique selling propositions (USPs) were created
• Creatives were continuously updated and A/B tested to identify the most effective messages and visuals
• Ad placements and audience signals were refined to improve lead quality

✅ Optimization and scaling

• Regular analysis of calls, applications and sales manager feedback
• Budget reallocation toward the best-performing campaigns and keywords
• Remarketing launched for users who visited the site but did not submit an application