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Shopify SEO Services
Running client projects in Ukraine and Australia since 2010.
Technical SEO specialists, copywriters, and analysts.
Case studies with figures and work stages are on our website.
We track every lead and sale with monthly reporting.
Common technical platform limits prevent you from getting free organic traffic from search engines.
Why do duplicate products appear in collections?
The platform creates multiple duplicate product URLs in collections. This dilutes page authority in search results.
How to fix slow page loading on your store?
Heavy scripts and numerous apps slow down your Online Store 2.0 theme. Shoppers leave slow websites.
Why are products not indexing in Google?
Incorrect robots.txt settings or tags prevent pages from entering the search index.
How to enter international markets?
Missing hreflang tags and Shopify Markets setup prevent you from attracting buyers from different countries.
Shopify SEO: in-house vs LuxSite agency
Compare SEO optimisation approaches:
Doing it yourself often means installing basic apps that slow down your store. We work directly with Liquid code and build a systematic strategy.
With LuxSite
- Fix page duplicates directly in Liquid template code.
- Optimise Online Store 2.0 theme speed without losing functionality.
- Set up Product and Breadcrumb schema for rich snippets.
- Implement Shopify Markets structure and hreflang tags for global markets.
- Track sales and conversions in GA4 and your CRM.
On your own
- Installing extra apps creates duplicate URLs and slows down your site.
- Load speed drops due to excess scripts and plugins.
- Basic settings fail to show price and availability in Google snippets.
- Different language versions compete with each other when hreflang is missing.
- Performance tracking is limited to standard page views.
We edit Liquid templates to eliminate duplicate URLs and fix canonical tags. This helps Google index your catalogue correctly.
We optimise Online Store 2.0 code and clean up left-over plugin scripts. Your site runs fast on mobile devices.
We configure hreflang tags and regional store versions via Shopify Markets. Shoppers from various countries find your products.
We integrate Google Analytics 4 data with your CRM system. You see the exact return from every visitor.
We deliver a full range of work to grow your online store visibility and sales.
Technical Shopify audit
We review canonical URLs, collection structure, and robots.txt. We spot errors that block indexing.
Canonical URL optimisation
We fix duplicate product links in collections via Liquid. Google sees only the main pages.
Online Store 2.0 acceleration
We optimise images, compress scripts, and remove leftover plugin code. This improves Core Web Vitals.
Schema markup setup
We add Schema.org structured data for products and breadcrumbs. Search results display rich snippets with pricing.
Shopify Markets setup
We configure language versions and hreflang attributes for global sales. Every region gets targeted content.
Content optimisation
We build keyword research and optimise collection and product descriptions. We create content to convert shoppers.
Shopify blog development
We write helpful articles targeting customer search intent. This drives extra targeted traffic.
Merchant Center integration
We configure product feeds for free listings in Google Shopping. You get extra clicks.
Niches we serve
1
Apparel and footwear
Filters and size or colour tags need correct setup here. We optimise product images for fast catalogue loading.
2
Cosmetics and beauty
Shoppers often search by ingredients and specific concerns. We create detailed collection descriptions and a tips blog.
3
Home goods
A large inventory requires clear category structure and schema markup. We ensure stock status and prices show in search.
4
Electronics and gadgets
Customers compare specs before buying. We implement detailed Product schema markup for quick decisions.
5
B2C export brands
Properly configured regional store versions are critical for selling abroad. We implement hreflang for correct geo-targeting.
6
Craft products
The main goal is showing product uniqueness and offering quality content. We attract audiences through blog search queries.
Shopify SEO services
Shopify is well suited to launching e-commerce brands and expanding overseas. However, out-of-the-box settings of this CMS have a specific architecture that creates technical hurdles for search engines.
Common Shopify technical issues and solutions
The main challenge of this platform is automatic product URL duplication. When a product belongs to multiple collections, the system generates separate URLs for the same product. To fix this, we edit Liquid templates and set up proper canonical tags.
Adjusting the robots.txt file and optimising indexation tags is another essential step. This hides technical pages, filters, and internal search results from search crawlers.
Online Store 2.0 theme speed and Core Web Vitals
Installing too many third-party apps slows down page loading. We optimise Online Store 2.0 theme code, remove leftover scripts, and set up image compression. This improves Core Web Vitals and boosts your Google rankings.
International SEO and Shopify Markets
Businesses operating across multiple countries need to configure Shopify Markets properly. We implement hreflang attributes to display correct language versions, preventing internal page competition in search.
We pay special attention to Schema.org markup for products and expanding your blog. Publishing helpful articles helps attract extra informational traffic and strengthens overall domain authority.
Більше
How we start working
We launch store optimisation following a clear and transparent process.
We analyse the technical health of your site, inspect duplicate pages, check theme speed, and look for indexing errors.
We build a semantic core, fix Liquid templates, configure canonical tags, implement schema markup, and generate sitemaps.
We create and optimise category descriptions, prepare blog articles, and set up internal linking.
We set up conversion tracking in GA4 and CRM, perform link building, and send monthly sales reports.
What we optimise in your Shopify store
We fix specific technical limitations of the platform to grow organic traffic.
More SEO services
SEO Shopify Basic
Starting at 500 AUD/month
*Price excludes VAT
- Shopify SEO audit
- Optimization of up to 50 products
- SEO for 10 collections
- Canonical + Schema.org
- 2 blog articles/month
- Hreflang (1 market)
- Monthly report
SEO Shopify Standard
Starting at 800 AUD/month
*Price excludes VAT
- Full audit + competitor analysis
- Optimization of up to 200 products
- SEO for all collections
- International hreflang
- 5 blog articles/month
- Active link building
- Weekly report
Comparing approaches to Shopify SEO
| Criterion | LuxSite | Freelancer | SEO apps |
|---|---|---|---|
| Deep duplicate cleanup | Liquid code editing and canonical tags | Basic admin settings | Automated rules with limits |
| Speed optimisation | Cleaning Online Store 2.0 theme code | Surface-level optimisation | Add heavy custom scripts |
| International SEO | Setting up Shopify Markets and hreflang | Rarely has practical experience | Missing or oversimplified |
| Content strategy | Collection texts and regular blogging | Basic text entry only | Auto-generated text without optimisation |
| In-house specialists | Team of 30+ specialists | One person doing everything | Algorithms with no human touch |
| Analytics transparency | GA4 and CRM sales reporting | Generic admin panel data | Plugin internal stats only |
| Track record | Operating since 2010, 52 case studies | Varies by contractor | Template algorithms |
An experienced team of professionals
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How much do Shopify SEO services cost?
Pricing depends on catalog size, language versions, and target markets. Check our rates above. We provide an exact quote after an initial audit.
When will Shopify technical SEO yield first results?
Initial indexation improvements show up within 3 to 5 months of steady work. Securing top positions in competitive niches takes 6 to 10 months.
What access do you need to start?
We need access to your Shopify admin panel, Google Analytics 4, and Google Search Console. We also need to agree on priority product categories.
How do you report on Shopify store SEO?
We provide monthly reports covering organic traffic, rankings, and sales recorded in GA4 and CRM.
Why do duplicate products occur in Shopify?
The platform generates unique URLs for products listed under different collections. We resolve this using Liquid template adjustments and canonical tags.
Do you help with migration to Shopify?
Yes, we migrate sites while preserving existing search rankings, setting up 301 redirects, and verifying post-migration indexation.
Why do I need hreflang setup?
This attribute informs search engines about regional and language versions of your pages. It is vital for stores using Shopify Markets.
Can I do Shopify store SEO on my own?
Standard CMS settings are not enough for high rankings. You need theme code adjustments, duplicate cleanup, and a structured content strategy.
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